The programme in the first year (The schedule is subject to change. No rights may be derived from the information):
MODULE 1. GOING VIRAL
USING SOCIAL MEDIA IN MARKETING COMMUNICATION
In this model you will be challenged to plan and develop an online media campaign, preferably for a real organization. Eventually, you will also pitch your campaign proposal for the organization in question, and/or put it online. The end product will be a fully developed campaign, including a justification document explaining the rationale behind it.
MODULE 2. damage control
NETWORKS AND MEDIA IN CRISIS AND REPUTATION MANAGEMENT
In this module you will be confronted with several crisis situations to which you have to respond. The crisis situations and your responses will involve the use of traditional and social media.
MODULE 3. user experience
THE USER PERSPECTIVE IN DEVELOPING TECHNOLOGY
In the User Experience module you will investigate the interaction between people and technology in two complementary ways. First, you will conduct a needs assessment, then you will investigate the usability and user experience for a (prototype of a) technological artifact. The end product will be an advice report, plus user instructions.
MODULE 4. persuasive tech
COMMUNICATION, DESIGN, AND TECHNOLOGY SUPPORTING COMPLIANCE
In this module you will investigate a situation in which certain players are not complying with certain rules or regulations. Based on theories and qualitative research, you will then develop an intervention aimed at helping them become more compliant. In doing so, you will consider various communication, design and technological options.
More information about the second year of Communication Science.