'BECAUSE THE EARTH IS WORTH IT!'
L’Oréal Sustainable Point-Of-Sale Displays
DESIGNLAB UNIVERSITY OF TWENTE
Point-of-sale promotion is a great way to boost sales by attractively presenting cosmetics in shops. On the other hand, their materials are only used briefly and pose a large environmental burden. L’Oréal wants to think beyond standard solutions and is asking you for advice! Recyclable items, modular reusable displays, new digital experiences, what will the future bring? In this afternoon, your creativity is challenged in order to find the next generation of in-store promotion.
Sustainable-minded students and professionals from different backgrounds: both the technological and social aspects will be important in getting a full picture of this environmental challenge. If you wish to make a visible impact, now's your chance!
Brainstorm with L'Oréal: Sustainable Point-of-Sales Displays
13:30 - 16:30
Pitches by brainstorm teams: participants present their ideas to the public and L'Oréal
16:30 - 17:30
Registered participants + interested public
Closing & drinks
Please let us know if you'd like to participate in this brainstorm, OR only attend the public pitches.
Seats are limited, so register soon!