UTDesignLabGuest Lecture: Co-Creation Of Value Through Social Innovation

Guest Lecture: Co-Creation Of Value Through Social Innovation Bring your lunch and join us!

During this talk, Dr Ksenija Kuzmina will introduce students to the idea of social innovation from a service dominant logic perspective and to look at co-creation processes within it. Two research projects: Silicon Health Valley in Greenwich and Community Energy Project are used as two cases to illustrate this.

Silicon Health Valley Project will be presented to illustrate the initial stages of the value co-creation through social innovation. It will describe several actor engagement scenarios and how it played an important role in co-creation of services defined here as an anticipated value proposition.

SELCE Community Energy project will be presented to illustrate how value proposition is realised. In particular it will look at an outcome as means to co-create value proposition and enable resource integration for service exchange.  

Please, bring your lunch and join us!

Biographical notes: Dr Ksenija Kuzmina is a Lecturer in the Institute for Design Innovation at Loughborough University London, Loughborough University. Her research interests are in re-design of services, service design methodologies, organisational change, sustainability, social innovation and digital technologies. Prior to joining Loughborough University London, Ksenija worked as a Course Director of Design Strategy and Leadership course at Centre for Competitive Strategic Design, Cranfield University. She was also a lecturer in Industrial Design at Loughborough Design School, Loughborough University. Ksenija is an Associate Editor of the Journal of Design, Economics, and Innovation. She is also a member of the Sustainable Design Research Group, Design Research Society and Service Design Research Network.