TGS: Analytic Storytelling

About this course

This course is about telling clear, urgent, and compelling stories about complex content - stories that stick with your audience. You will be offered several practical tools which will help you communicate effectively.

• With different audiences, from industry collaborators to scientific peers and from students to interested laymen.
• In various types of communication: from grant applications to popular blogs, and from scientific presentations to your layman's speech.

During the course, you will:
·       Learn the Analytic Storytelling method through theory, examples, and exercises.
·       Experiment with various storytelling formats and techniques, by applying these to your own work.
·       Receive written and on-the-spot feedback from your trainer as well as from your fellow participants.

You will leave with:
A storytelling toolbox that contains practical techniques and formats for
·       tailoring your story to various audiences
·       communicating urgency and relevance
·       providing a rich and engaging context to make your story meaningful to others