Master specialisations

Specialisation Marketing Communication

Specialisation Marketing Communication 2017/2018

Semester 1 (September)

Semester 2 (February)

Block 1A

Block 1B

Block 2A

Block 2B

5EC

5EC

5EC

5EC

Essentials in Marketing Communication and Consumer Behaviour

Research Topics in Communication and Consumer Behaviour


Essentials in Marketing Communication and Consumer Behaviour

Research Topics in Communication and Consumer Behaviour

Galetzka

Tempelman

Galetzka

Tempelman

201400184

201100174

201400184

201100174

5EC

5EC

5EC

5EC

Persuasive Communication*

Consumer Experience of the Service Environment


Persuasive Communication*


Design and Emotion


Pruyn

Galetzka

Pruyn

Van Rompay

192402500

201400186

192402500

201500440

5EC


5EC

5EC

Multisensory Marketing and Product Experiences



Advanced Topics in Digital Marketing

Advertising and Marketing Psychology

Fenko


De Vries/Constantinides

Voorn

201200066


201500080

201200049


Obligatory (core) courses (offered twice a year)

Specialisation courses (offered once a year) * = offered twice a year


Core and specialisation courses specialisation Marketing Communication

Course code

Course name

Course type

Block

EC


Obligatory courses (10 EC)




201400184

Essentials in Marketing Communication and Consumer Behaviour

Core course

1A / 2A

5

201100174

Research Topics in Marketing Communication and Consumer Behaviour

Core course

1B / 2B

5


Obligatory: at least two of the following courses ( 10 EC):




192402500

Persuasive Communication

Spec. course

1A / 2A

5

201200066

Multisensory Marketing and Product Experience

Spec. course

1A

5

201400186

Consumer Experience of the Service Environment

Spec. course

1B

5

201500080

Advanced Topics in Digital Marketing

Spec. course

2A

5

201200049

Advertising and Marketing Psychology

Spec. course

2B

5

201500440

Design and Emotion

Spec. course

2B

5

The range of specialisation courses and the block in which the courses are offered can change each academic year.