| COM-Master Thesis |

| Corporate Comm. | Marketing Comm. | Technical Comm. |

Posted : 05/12/2017

UT contact person: Jordy Gosselt


Company involved:

Location / country:

Description of thesis project / theme:


The rise of an emerging technology often leads to resistance from actors with interests in the incumbent system. For example, political barriers may occur as a result of lobbying efforts of producers of incumbent technologies. More specifically, technological innovation that is incongruous with established social rules and practices is often confronted with strong skepticism and a lack of societal legitimacy. Yet, how the early actors in a new technological field create legitimacy for new technologies is not well researched. By means of combining the domains of public relations, public affairs, and technology innovation systems theory (TIS), this line of research focuses on the legitimation of technological innovations, specifically by means of (1) media and (2) Public Affairs activities.


Start date: To be decided

Additional info: -