| Corporate Comm. | Marketing Comm. | Technical Comm. |
UT contact person: Jordy Gosselt
Location / country:
Description of thesis project / theme:
Corporate reputation has been found to be a driver of tangible, business related outcomes in traditional (offline) commerce contexts. The increased use of online channels raises questions to whether corporate reputation plays a similar or even greater role in the online context. Based on an assessment of the specific factors that separate the e-commerce context from the traditional commerce context, we aim at exploring the differences in the formation of a reputation, as well as the consequences of a favorable or unfavorable reputation in the online versus the offline context.
Other contexts / ideas may be of interest as well.
Start date: To be decided
Additional info: -