Research Themes / Assignments

Corporate reputation in the online vs. the offline context

| COM-Master Thesis |

| Corporate Comm. | Marketing Comm. | Technical Comm. |

Posted: 5/12/2017 

UT contact person: Jordy Gosselt

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Corporate reputation has been found to be a driver of tangible, business related outcomes in traditional (offline) commerce contexts. The increased use of online channels raises questions to whether corporate reputation plays a similar or even greater role in the online context. Based on an assessment of the specific factors that separate the e-commerce context from the traditional commerce context, we aim at exploring the differences in the formation of a reputation, as well as the consequences of a favorable or unfavorable reputation in the online versus the offline context.

Other contexts / ideas may be of interest as well.

Start date: To be decided

Additional info: -