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Offline marketing activities

Various offline resources, such as printed resources, presentations and education fair materials, are used for the bachelor and master target groups. The educational programmes are represented in the general bachelor's brochure and in the general master's brochure. You can find materials for education fairs and the presentations used during recruitment events on this website.

Brochures and flyers


What

Bachelor, master, TGS en ATLAS brochure

Target group

Prospective Dutch, German and international students

BACHELOR PRINT media

Bachelor brochure Dutch
Bachelor brochure German
Bachelor brochure international
ATLAS brochure

MASTER/TGS PRINT media

Master brochure
Twente Graduate School leaflet

General PRINT media

- Country flyers (Bachelor & Master) 
Flyer China
Flyer India
Flyer Indonesië
Flyer Roemenië
Flyer UK (general)

Education fair materials

If you will be going to an education fair, then you can ask the marketing department for informational and promotional materials.

Target group

-Bachelor: pupils in their 3rd, 4th, 5th and 6th years of pre-university education (NL & INT)

-Master: UT bachelor's students, students in higher professional education, university students, international students, Twente Graduate School & Professionals (NL & INT)

Goal

To familiarize students with the educational programmes offered by the University of Twente, provide them with information and make them enthusiastic about them.

If you will be going to an education fair, then you will need to make some arrangements in advance. All of the information you need is contained in the presentation below.

The marketing department has the following materials available

- Various fair stands and banners (NL/DE/INT and MSc/BSc)
- Banners printed in the UT house style
- General master's brochures
- General master's flyers
- Flyers for specific countries
- Bachelor's brochures in English
- Bachelor's brochures in Dutch
- Bachelor's brochures in German
- Gadgets (BSc gadgets, MSc gadgets)
- Various recruitment presentations, including a presentation giving an impression of the campus with photos.

Other materials

-Exchange brochure
-Connect brochure
-TGS brochure

How to request materials

You can request these materials from the education fairs contact Myrna Hofman.

Outdoor

What

Offline resources for promoting open days / the UT

Target group

Prospective Dutch students

Goal

To familiarize students with the educational programmes offered by the University of Twente, provide them with information and make them enthusiastic about them.

See the related item Communication channels to see which outdoor informative means are available.

Post mailings


What

Mail for promotion of the University of Twente

Target group

Students, deans, secondary schools, HBO institutions

- Bachelor: 3, 4, 5, 6 VWO students (NL & INT)

- Master: UT bachelor students, HBO students, University students, international students, Twente Graduate School & Professionals (NL & INT)

Goal

Orietation, informing about and enthuse for studies and the University of Twente

Date

A few times per academic year

An example of a mailing:


Presentations for informative sessions at schools 

The latest versions of the presentations can be found here. Presentations are in a .zip file, including a video. When problems occur during the presentation, it is possible to start the video outside of the presentation. Make sure QuickTime is installed on the computer that is used for the presentation.

Not all presentations are of sufficient quality, but at least for now every study has a working presentation.

Improvements for the presentations can be passed on to scholenvoorlichting@utwente.nl.

Radio


What

Promotion of open days

Target group

- Bachelor: 3, 4, 5, 6 VWO students (NL & INT)

- Master: UT bachelor students, HBO students, university students, international students, Twente Graduate School & Professionals (NL & INT)
- PLD: External professionals and managers
- TGS: Master students and AIO's/PhD students

- Employees and students at the University of Twente

- Alumni and relations

Goal

Campaign University of Twente

Date

All year round

The following radio commercials were used for promoting the Open Days:

• Nanopil (mp3)
• Robottechnologie (mp3)
• ATLAS (mp3)
• Tag on Open Dagen BSc (mp3)
• Tag on Open Dagen MSc (mp3)

See also

Annual reoccuring corporate events (dies, etc), Communication channels / promotional activities on campus