Pieterse, dr. M.E. (Marcel)

dr. Marcel Pieterse

Associate Professor

Presence: Mo. / Tu. / Wed. / Thu. / Fr.
Building: Cubicus, room C145
Telephone: +31 (0)53 – 489 6066; +31 (0)53 – 489 4470 (secretary)
Fax: +31 (0)53 – 489 2895


After my graduation in Health Sciences in Maastricht (masters degree in Health Promotion), I did my PhD research at the University of Twente. This research involved the design, testing, and implementation of a brief smoking cessation intervention (‘MIS’) by general practitioners. Currently, this intervention has reached full institutionalization in Dutch primary care.

Following my PhD research I stepped out of the academic world and worked for several years at a consultancy firm (HHM) and the National Institute of Health Promotion and Disease Prevention (NIGZ). In 2002 I returned to the University of Twente as assistant professor, first at the department of Marketing communication & Consumer Psychology, and from 2005 at the department of Psychology, Health & Technology. Currently, I am appointed as associate professor in Health Psychology.

Current expertise

  • Addiction treatment & prevention (smoking cessation, alcohol abuse prevention, gaming addiction)
  • Design and Implementation of health promoting interventions in public health
  • Healing environments in health care settings
  • Implicit processes in health behavior


  • Implicit Cognitions and Health Behavior (B2 Psychology)
  • Public Health Psychology (Msc Health Psychology)
  • Entertainment-Education (Msc Health Psychology)
  • Health Communication (B2 Health Sciences)
  • Bachelor and Master Thesis supervision


Tobacco control

  • From intermediate outcomes to physical endpoints of behavioral change: modeling cognitive parameters for cost-effectiveness analyses in health promotion. ZonMw: start 2010. PhD: R. Prenger.
  • A randomised controlled trial with 2-year follow-up in COPD patients comparing a smoking reduction program with a placebo self-help intervention, on reduction followed by sustained cessation (REDUQ trial). Astma Fonds: start april 2009. PhD: P. Hagens
  • Evaluation of the effectiveness of an intensive SmokeStopTherapy in an outpatient clinic setting for patients with Chronic Obstructive Pulmonary disease. Astma Fonds: completed in 2006. PhD: L. Christenhusz

Determinants of addictive behaviors

My research in this topic focuses on social-cognitive and implicit determinants of alcohol abuse and other addictive (and compulsive) behaviors (xtc, cannabis, gambling, gaming), especially within adolescents and young adults.

Relevant grants on this topic include:

  • Happy Fris: Draagvlak voor alcoholbeleid onder Twentse ouders en hun kinderen. Gemeente Enschede; completed 2010.
  • Gezonde Slagkracht: de rol van jongerenwerkers in het detecteren en doorverwijzen van jongeren met problematisch middelengebruik. ZonMW; completed 2013.
  • Understanding problematic game behavior: Prevalence and the role of social cognitive determinants. Institute Behavioral Research; completed 2012. PhD: M.C. Haagsma.

Healing Environments

  • Healing environments: reducing anxiety and pain in patients undergoing CT surgery. ERASMUS; start jan 2011.
  • Designing healing environments: the effects of physical environmental stimuli in healthcare settings on the health and well-being of patients. College Bouw Ziekenhuis Voorzieningen; completed 2008. PhD: K. Dijkstra.

Mental Health in Low SES populations

  • Improving mental health by enhancing resilience and flourishing. Trimbos Institute; start 2012. PhD: M. Schotanus-Dijkstra.