Femke M.D. Hilverda
Presence: Wed. / Fr.
Building: Cubicus, room C228
Telephone: +31 (0)53 – 489 3850
Secretary: +31 (0)53 – 489 5279 (room C243a)
I have a background in social psychology (graduated the Research master Social Psychology at Tilburg University, sep 2010). Following my education, I held several research positions (voluntary researcher at the Netherlands Institute for the Study of Crime and Law Enforcement, junior researcher FP-7 project FoodRisC, and PhD-student UT at the Department Psychology of Conflict, Risk and Safety). My research combines social psychology and communication research. I focus on social influence in an online environment to examine how consumers respond to social information (on food risks, for example).
Currently I am employed as a teacher for bachelor psychology students. I am involved in systematic psychological design, and social behaviour.
Areas of expertise:
- Social influences
- Group processes
- (food) risk communication
- Module Psychology and design
- Module Social behaviour
PhD thesis: Making sense of risk information: the case of organic food
My PhD project aimed to gain insight in the way individuals make sense of food risk information and in how their social environment shapes the way in which they respond to all the available information. This project, that is funded by the NVWA (Dutch Food Safety Authority), follows-up on the results of the FP-7 project called ‘FoodRisC’, on which I worked as a junior researcher.
Sense-making of nanotechnology in food products
Next to my PhD-project, I investigated how consumers make sense of nanotechnology in food products in collaboration with Margot Kuttschreuter. This project is funded by the NVWA.