New Master Thesis Assignments

Non-cooperative behavior in the context of risk and safety


Theme: Risk communication and resilience

Risk communication might be important to increase individual resilience. Many studies have been conducted to find effective communication modalities (from theoretical perspectives as PMT, EPPM, TPB and others which are core business in the Master course Risk and Leadership). However, in many cases non-cooperative behaviour has been observed too. Some individuals seem not to process the information that might be of importance to them, mistrust the sender of the information, do not start seeking for information themselves, do not act in a healthy or safe manner, of might even perform acts that are evidently unsafe or unhealthy (e.g., skiing, thin ice skating, binge drinking, drinking and driving, et cetera).

The social psychological literature offers several explanations for this phenomenon of non-cooperative behaviour: selective exposure and avoidance, reactance, denial, optimistic bias, and others.

Central question

To better understand the relevant concepts for non-cooperative behaviour in the context of risk and safety communication.

The thesis research may focus on:

  • The conceptual framework to be used or (further) developed.
  • The methodology and measurement tools (experimental or survey)
  • More effective types of persuasion.
  • The role of risk communication tools (e.g. peer feedback in social media).

Student preferences regarding the specific risk and safety issue that will be studied, and their creativity are important and appreciated.

Additional (more specific) information is available.

More information:

Are you interested in this topic? Please contact the coordinator Sven Zebel (

Start: is available immediately