A question that is currently much debated is how we can keep feeding the growing world population, and how we can do that and still protect the environment. One factor that contributes to this pressing problem is that we, consumers in the Western world, eat much meat, while the production of meat is a severe burden on the environment. Some advocate therefore that we should reduce our meat consumption considerably. For instance by eating insects or mealworms.
There are indications that, generally speaking, consumers are reluctant to adopt such alternative sources of protein. An important question is how perceptions of particular alternative sources of protein develop and to what extent opinions voiced on social media play a role.
The assignment is to study 1) how consumers perceive particular alternative sources of protein to meat, fish and chicken, and 2) whether comments on social media are influential in this respect.
This assignment relates to a research theme within the Department of Psychology of Conflict, Risk and Safety that focuses on perception and communication with respect to food related issues.
An online experiment seems to be an appropriate way to answer the research questions. The data of this study will be analysed by quantitative data analysis programmes such as SPSS or R.
Are you interested in this topic for your thesis? Please contact the theme coordinator Sven Zebel (email@example.com)