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Responses to stories on risks of (not) vaccinating


Responses to stories on risks of (not) vaccinating

Health organisations like the WHO are worried about the decline in the willingness to vaccinate. They blame this decline on the impact of stories and claims by so-called anti-vaccine activists that focus on alleged detrimental health effects of the vaccines.

Research question

Many attempts to refute the claims by the anti-vaccine movement were not successful. As stories are potentially influential intervention strategies, one might wonder whether health organisations can beat the anti-vaccine movement at their own game: stories on the health effect of being unvaccinated.

This assignment relates to a research theme within the Department of Psychology of Conflict, Risk and Safety that focuses on risk perception and communication.

Research method

An online experiment seems to be the most obvious way to answer the research question.


The data of this study will be analysed by quantitative data analysis programmes such as SPSS or R.


World Health Organization (2017).  How to respond to vocal vaccine deniers in public: Best practice guidance. WHO, 2017.


Are you interested in this topic for your thesis? Please contact the theme coordinator Jan Gutteling (