Staff

Dr. Efthymios Constantinides

Efthymios Constantinides

Dr. E. Constantinides (Efthymios)

Assistant Professor Digital Marketing

Faculty of Behavioural, Management and Social Sciences (BMS)
Dept. of Entrepreneurship, Strategy, Int. Business and Marketing / NIKOS
P.O. Box 217
7500 AE Enschede (NL)

T: +31 (0)53 4893799
E: e.constantinides@utwente.nl

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Research interests: Strategies in Digital Markets, E-Commerce, Online Consumer Behavior, Social Media Marketing, Co-Creation

PUBLICATIONS

International Academic Journals and Referred Book Chapters

  • Schulze Horn I., Taros T., Dirkes S, Huer L., Rose M., Tietmeyer R. , Constantinides E., 2015, Business Reputation and Social Media - A Primer, IDM Journal of Direct, Data and Digital Marketing Practice, Issue 16, nr .3
  • Constantinides E., Schepers L., de Vries S., 2015, B2C Social Media Value Gap-Model: A study of the Dutch online retailing, International Journal of Electronic Marketing and Retailing (IJEMR), vol. 6, nr. 3, pp. 179 - 193
  • Brünink L., Constantinides E., Lorenzo Romero C., 2015, Customer Motives and Benefits for Participating in Co-Creation Activities, International Journal of Internet Marketing and Advertising, Special Issue: Contemporary Issues in Internet Marketing and Advertising (IJIMA), vol 9, nr. 1, pp. 21 - 48
  • Constantinides E., Yousif A., de Vries S., 2014, Understanding Social Customer Relationship Management: Foundations and current major themes, International Journal of Electronic Customer Relationship Management (IJECRM) vol. 8, nr. 4, pp. 180 -199
  • Vollenbroek W., de Vries S., Constantinides E., Kommers P., 2014, Identification of Influence in Social Media Communities, International Journal of Web Based Communities, (IJWBC) vol 10, nr 3, pp. 280-297.
  • Lorenzo-Romero C., Alarcón-del Amo M.d.C., Constantinides E., 2014, Determinants of use of Social Media tools in retailing sector, Journal of Theoretical and Applied Electronic Commerce Research, vol. 9, issue 1, pp. 44 – 55
  • Lorenzo-Romero, C. and Constantinides, E. and Gomez-Borja, M.A., 2013, Web Experience Effects in a Virtual Shopping Interaction Environment. In: Consumer Information Systems and Relationship Management: Design, Implementation, and Use. IGI Global, 136 - 155.
  • Constantinides, E. 2013, Social Media Marketing: Challenges and Opportunities in the Web 2.0 Marketplace. In: Consumer Information Systems and Relationship Management: Design, Implementation, and Use. IGI Global, 51 – 73
  • Lorenzo-Romero C., Constantinides E., Alarcón-del Amo M.d.C., 2013, Web aesthetics effects on user decisions: Impact of exposure length on website quality perceptions and buying intentions, Journal of Internet Commerce, vol. 12, issue 1, pp. 76 - 105
  • Lorenzo-Romero C., Constantinides E., Alarcón-del Amo M.d.C., 2013,Social Media as Marketing Strategy: an Explorative Study on adoption and Use by Retailers, Advanced Series in Management, Social Media in Strategic Management, vol 11, pp 197 - 215
  • Constantinides E., Lorenzo-Romero C., Alarcón-del Amo M.d.C., 2013, Social Networking Sites as Business Tools: A Study of User Behavior, Business Process Management; Studies in Computational Intelligence, Springer, Volume 444, pp. 221-240
  • Vollenbroek W., de Vries S., Constantinides E., 2013, Identification of influence within the social media, Organisational and Strategic Communication Research: European Perspectives, Livros LabCom, Editors Gisela Gonçalves, Ian Somerville & Ana Melo, pp 119 -142
  • Lorenzo-Romero C., Constantinides E., Alarcón-del Amo M.d.C, 2013, Application of Social Media Tools by Retailers, Organizations and Social Networking: Utilizing Social CRM to Engage Consumers, IGI publishers
  • Constantinides, E., & Stagno, M. C. Z. 2013. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, T. P., & S. Mukerji (Eds.), 128-147: IGI Global.
  • Constantinides E., Zinck Stagno M., 2012, Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice, International Journal of Technology and Education Marketing , Vol 2, issue 1
  • Lorenzo-Romero C., Constantinides E., Alarcón-del Amo M.d.C, 2012, Segmenting the Social Networking Sites Users: An Empirical Study, International Journal of Internet Marketing and Advertising, special issue on Social Media, vol 7, nr 2, pp.136 - 156
  • Lorenzo-Romero C., Alarcón-del Amo M.d.C., Constantinides E., 2012, Segmentation of the Users of Social Networking Sites, Social Behavior and Personality vol 40, issue 3
  • Lorenzo-Romero C., Alarcón-del Amo M.d.C., Constantinides E., 2011, Consumer Adoption of Social Networking Sites: Implications for Theory and Practice, Journal of Research in Interactive Marketing Vol. 5, nr 2/3, pp. 170 - 188
  • Constantinides E., Zinck Stagno M., 2011, Potential of Social Media as Instruments of Higher Education Marketing, Journal of Marketing for Higher Education vol. 21, nr 1, pp. 89–106
  • Lorenzo-Romero C., Constantinides E., Alarcón-del Amo M.d.C, 2011, Trends and Preferences of Social Networking Site Participants: Differences between SNS users and non-users, International Retail and Marketing Review, vol. 7, issue 1, pp. 1-16
  • Constantinides E., 2010, Connecting Small and Medium Enterprises to the New Consumer: The Web 2.0 as Marketing Tool, Global Perspectives on Small and Medium Enterprise, IGI Global, Hershey, Pennsylvania
  • Lorenzo-Romero C., Constantinides E., Alarcón-del Amo M.d.C, 2010, Segmenting the Web 2.0 Market: Behavioural and usage patterns of social consumers, Journal of Business Case Studies, , Vol. 6, issue 7, pp. 55-66
  • Constantinides E., Lorenzo C., Gómez- Borja M.A, 2010, Effects of web experience on consumer choice: a multicultural approach, Internet Research, vol. 20, Iss:2, pp.188 - 209
  • Lorenzo C., Constantinides E., Gómez M.A, 2009, Effects of Web Experience on Virtual Retail Purchase Preferences, International Retail and Marketing Review, vol. 5, issue 1,
  • Constantinides E., Lorenzo C., Gómez M.A., 2008, Social Media: A New Frontier for Retailers?, European Retail Research, vol 22, issue I Springer
  • Constantinides E., Fountain S., 2008, Web 2.0: Conceptual foundations and Marketing Issues, Journal of Direct, Data and Digital Marketing Practice, vol 9, nr 3, pp. 231 – 244, Palgrave MacMillan
  • Constantinides E., 2006, The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management, vol. 22, nr 3 -4, pp 407 – 438
  • Bout L., Lombaers J., Constantinides E., de Weerd-Nederhof P.C., 2006, Post- Project Market Review as a tool for stimulating commercialization of knowledge creation projects, New Technology-Based Firms in the New Millennium, vol 5, Emerald Group Publishing Limited
  • Constantinides E., Geurts P., 2005, The impact of Web Experience on virtual buying behavior: An empirical study, Journal of Customer Behavior, vol. 4, nr 3. pp 307-335
  • Constantinides E., 2004, Influencing The Online Consumer's Behavior: The Web Experience, Internet Research, Internet Research, vol 14, nr. 2, pp. 111 – 126
  • Constantinides E., 2004, Strategies for Surviving the Internet meltdown: The Case of Two Internet Incumbents, Management Decision, vol 42, nr 1, pp 89-107
  • Constantinides E., 2002, The 4S Web-Marketing Mix Model. Electronic Commerce Research and Applications, July 2002, vol 1/1, pp 57-76

Academic Journals National

  • Romero C., Constantinides E, Gómez M. A., Geurts P., 2008, Análisis del consumo virtual bajo la influencia de las dimensiones constituyentes de la experiencia web, Estudios sobre consumo, nr. 84, pp. 53 – 65

Business Journals International

Conference papers

  • Constantinides E., Roth V., 2015, The Potential of Neuromarketing as a Marketing Tool: Main Topics and Conceptual Foundations, an introduction, European Marketing Academy Conference 2015, Leuven, Belgium
  • Lorenzo-Romero C., Constantinides E., 2015, Customer Data and Co-creation: a primer on the Big Data Innovation Model, European Marketing Academy Conference 2015, Leuven, Belgium
  • Leticia del Pozo, Carlota Lorenzo, Efthymios Constantinides, Miguel Ángel Gómez Borja, 2015, El proceso de innovación y la co-creación del consumidor turístico en el marco del big data (The innovation process and co-creation of tourist in the big data framework), II Simposium Internacional de Innovación en Marketing Turístico (IMAT 2015, ESIC), Valencia, Spain
  • Miguel Ángel Gómez, Carlota Lorenzo, Efthymios Constantinides, Juan Antonio Mondéjar, 2015, Co-creation sources in development processes of new touristic products and services: an innovation model based on big data, XXIX Congreso Internacional de Economía Aplicada ASEPELT 2015, Cuenca, Spain, 24-27 June 2015
  • Efthymios Constantinides, Carlota Lorenzo Romero, Miguel Ángel Gómez, Leticia del Pozo Ruiz, 2015, Open collaboration in the internet: a conceptual big data innovation model, XXVII Congreso de Marketing AEMARK 2015, Pamplona, Spain, September 2015
  • Vollenbroek W., Jägersberg K., De Vries S., Constantinides E., 2014, Learning Education: An ‘Educational Big Data’ approach for monitoring, steering and assessment of the process of continuous improvement of education, European Conference in the application of Enabling Technologies, (Ed2.0Work) Glasgow, Scotland
  • Constantinides E., 2014, Foundations of Social Media Marketing, Procedia - Social and Behavioral Sciences, Volume 148, 25 August 2014, Pages 40-57 (paper presented in the 2nd International Congress on Strategic Innovative Marketing, 13 – 17 September 2013, Prague, Czech Republic)
  • Del Chiappa G., Lorenzo Romero C., Constantinides E., 2013, Disintermediation and user-generated content: a latent segmentation analysis, Procedia - Social and Behavioral Sciences, Volume 148, 25 August 2014, Pages 524 -532 (paper presented in the 2nd International Congress on Strategic Innovative Marketing, 13 – 17 September 2013, Prague, Czech Republic)
  • Lorenzo-Romero C., Constantinides E., Del Chiappa G., 2014, Online Co-innovation: Users Latent Profile in two European Countries, Networking and Electronic Commerce Research Conference (NAEC), August 2014, Trieste, Italy
  • Lorenzo Romero C., Constantinides E., Brünink L., 2014, Co-creation: Customer Integration in Social Media Based Products and Service Development, Procedia - Social and Behavioral Sciences, Volume 148, 25 August 2014, Pages 383 - 396 (paper presented in the 2nd International Congress on Strategic Innovative Marketing, 13 – 17 September 2013, Prague, Czech Republic)
  • Lorenzo-Romero C., Del Chiappa G., Constantinides E., 2014, Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers, F.F.-H. Nah (Ed.) 16th International Conference on Human-Computer Interaction, HCIB, Lecture Notes in Computer Science (LNCS) 8527, pp. 754--764
  • Lorenzo-Romero C., Constantinides E., Del Chiappa G., 2014, Online Co-innovation: Users Latent Profile in two European Countries, Networking and Electronic Commerce Research Conference (NAEC), August 2014, Trieste, Italy
  • Diercks R., Constantinides E., 2014, Airline price discrimination: a practice of yield management or customer profiling? European Marketing Academy Conference (EMAC), Valencia, Spain, June 2014
  • Constantinides E., Wittenberg K., Carlota Lorenzo-Romero, 2014, Co-Innovation: motivators and inhibitors for customers to participate in online co-creation processes, 13th International Marketing Trends Conference, Venice, Italy
  • Constantinides E., Schrader J., 2014, Price Discrimination in Online Airline Tickets: The role of Customer Profiling, 13th International Marketing Trends Conference, Venice, Italy
  • Tax M., Constantinides E., Vries De S., 2013, Trends of Social Media Usage Among Students: An Opportunity for Higher Education Marketers, 32nd European Marketing Academy (EMAC) Conference, Istanbul Turkey
  • Vollenbroek W., Constantinides E., Vries De S., 2013, Co-Creation in Social Media Platforms: End-users as Innovation Partners, WEBIST 9th International conference on Web Information Systems and Technologies, Aachen, Germany
  • Vollenbroek W. Vries de, S.A., Constantinides E., 2012, Social Media Corporate Reputation Influencers, 4th European communication conference, Istanbul 24-28 October 2012, Turkey
  • Heerink S., Vries de S.A., Constantinides E. , 2012, Join the Conversation Market: Critical Indicators of Effective Social Media Strategies, 4th European communication conference, Istanbul 24-28 October 2012, Turkey
  • Stagno Z.M., Constantinides E., 2012, Measuring Social Media Activity: An Index Development and Validation, 31st European Marketing Academy (EMAC) Conference, Lisbon, Portugal
  • Vries de S., Schaik van P., Constantinides E., 2012, SOMERE: Knowledge Media for Continuing Professional Development, SWEAS/NAUN Conference, Athens, Greece, 7-9 March 2012
  • Alarcón-del Amo M.d.C., Lorenzo-Romero C., Constantinides E., Determinants of Use of Web 2.0 Tools in the Retailing Sector, Retailing Conference in Vienna, Austria, July 9-12, 2012
  • Alarcón del Amo M. C., Lorenzo C., Constantinides E., 2011, Web 2.0 tools in Spanish Companies, Barcelona European Business & Economics Conference , Barcelona, Spain
  • Stagno Z.M., Constantinides E., 2011, Segmentation of the Higher Education market based on Social Media use: an explorative study in the Netherlands, 30th European Marketing Academy (EMAC) Conference, Ljubljana, Slovenia
  • Alarcón del Amo M. C., Lorenzo C., Constantinides E., 2011, Latent Segmentation of Dutch Social Networking Sites Users, 30th European Marketing Academy (EMAC) Conference, Ljubljana, Slovenia
  • Constantinides E., Lorenzo-Romero C., Alarcón-del Amo M.d.C, 2011, Social Networking Sites in The Netherlands; an Explorative Study, 10th Marketing Trends Congress, Paris, France
  • Zinck Stagno M., Constantinides E., 2010, Potential of the Social Media as Instruments of higher Education Marketing, 2010 Student Research Conference, The Hague
  • Constantinides E., Alarcón del Amo M. C., Lorenzo C., 2010, Profiles of Social Networking Sites users in The Netherlands, The 18th Annual High Technology Small Firms Conference, Enschede, The Netherlands
  • Constantinides E., Lorenzo C., Alarcón del Amo M. C., Gómez - Borja M.A, 2010, Adoption of Social Networking sites by Dutch users, 39th European Marketing Academy (EMAC) Conference, Copenhagen, Denmark
  • Constantinides E, 2009, The Social Web as a marketplace: A primer in Social Media Marketing, 4th Mediterranean Conference on Information Systems (MCIS 2009), Athens, Greece
  • Constantinides E., 2009, Social Media / Web 2.0 as Marketing Parameter: An Introduction, 8th International Congress Marketing Trends, Paris, France
  • Lorenzo C., Constantinides E., Geurts P., Gómez M.A., 2008, Effects of cultural background on Internet buying behavior: Towards a virtual global village? E-Commerce and Web Technologies, Proceedings of the 9th International Conference EC-Web, Turin, Italy SPRINGER
  • Lorenzo C., Constantinides E., Geurts P., Gómez M.A., 2008, Effects of cultural background on Internet buying behavior, EMAC 2008 Conference, Brighton, UK, May 2008
  • Constantinides E, (2008), The Web 2.0 as Marketing Tool: Opportunities for SMEs, 16th HTSF Conference, Enschede, NL
  • Lorenzo C., Constantinides E., Geurts P., Gómez M.A., 2008, Online Consumer Behavior in two Different European Countries: A Cross-Cultural Vision, Marketing Trends Conference, Venice, Italy.
  • Lorenzo, C., Constantinides, E., Geurts, P.A.T.M. & Gomez, M.A., 2007, Impacto de los factores de experiencia web sobre las preferencias de compra virtual. XIX Spanish Marketing Academic Conference: University of Vigo, Spain (September 20 - 21)
  • Lorenzo C., Constantinides E., Geurts P., Gómez M.A., 2007, Web Experience and online shopping behaviour: Effects and Responses, EMAC 2007 Conference, Reykjavik, Iceland May 2007
  • Lorenzo C., Constantinides E., Geurts P., Gómez M.A., 2007, Impact of web experience on e-consumer responses, E-Commerce and Web Technologies, proceedings of the 8th International Conference EC-Web, Regensburg, Germany SPRINGER
  • Constantinides E., 2007, The Organizational Effects of E-Commerce: a cross-sectional study, WEBIST 2007, 3-6 March, Barcelona, Spain
  • Bout L., Lombaers J., de Weerd-Nederhof P.C. Constantinides E., 2006, Post- Project Market Review as a tool for stimulating commercialization of knowledge creation projects, 14th HTSF Conference, Enschede, NL
  • Constantinides E., 2006, The importance of Internet as a strategic Management Tool: A study of Dutch SMEs, 14th HTSF Conference, Enschede, NL
  • Constantinides E, 2006, The Internet as a parameter of strategic planning: A study of E-Marketing practices of Dutch SMBs, 5th International Congress Marketing Trends, Venice, Italy
  • Bout L., Lombaers J., Fisscher O., Constantinides E., 2004, Post-Project Reviews as tools for stimulating commercialization at TNO Industrial Technology, The R&D Management Conference, Portugal, July 7-9 2004
  • Constantinides, E., 2003. Surviving the dot.com fall-out: Strategies of two internet incumbents. In Proceedings of the 16th Bled eCommerce Conference eTransformation, 9-11 June 2003, Bled, Slovenia
  • Constantinides E., From Physical Marketing to Web Marketing: The Web-Marketing Mix, Proceedings of the 35th Hawaii International Conference on System Sciences, Big Island, Hawaii, 7 - 10 January 2002

White Papers

  • Vollenbroek, W., Vries, S.A de, Constantinides, E. (2012), Social Media: Online Sociaal Gedrag. Somere White Papers, v1.0, www.somere.nl
  • Vollenbroek, W., Vries, S.A de, Constantinides, E. (2012), Strategy: The long-term direction of an organization, Somere White Papers w 1.0, www.somere.nl
  • Constantinides E., Vries, S.A. de, Vollenbroek, W., (2012), Innovation 21, Somere White Papers, v 1.0, www.somere.nl
  • Vollenbroek, W., Vries, S.A. de, Constantinides. E., (2012), Social Media Monitoring. Somere White Papers, v1.0. www.somere.nl
  • Sanne H., Vries, S.A. de, Constantinides. E., Vollenbroek, W (2012), Social Media Value, Somere White Papers, v1.0. www.somere.nl

Monographs

  • Constantinides E. Virtual Marketing: New rules and challenges in the networked marketplace. PhD Dissertation, 2009, VDM, Saarbrücken Germany

Working Papers

  • Constantinides E., 2006, The organizational effects of E-Commerce: A cross-sectional study, based on research done during the 2005 study trip in the USA (PDF)

EDITORIAL AND OTHER POSITIONS

  • Member of the Harvard Business Review Advisory Council
  • Member of the Editorial Board of Internet Research Journal (Emerald)
  • Member of the Editorial Board of International Journal of Electronic Marketing and Retailing
  • Member of the Scientific Committee of the International Conference on Strategic Innovative Marketing http://www.icsim.net/

AWARDS

  • International Marketing Trends Conference 2012, Venice, Italy. Marketing Trends Conference Award for outstanding lifetime contribution in the area of E-Commerce
  • Constantinides E., Fountain S., 2008, Web 2.0: Conceptual foundations and Marketing Issues, The Journal of Direct, Data and Digital Marketing Practice, Vol 9, nr 3, pp. 231 – 244. The paper was among the 10 articles chosen as the most significant, engaging and useful papers published in the journal during the last decade.(December 2009)
  • Best Practical Implications Paper Award, HTSF Conference 2006, Enschede, NL, for the paper: Bout L., Lombaers J., de Weerd-Nederhof P.C. Constantinides E., 2006, Post-Project Market Review as a tool for stimulating commercialization of knowledge creation projects, 14th HTSF Conference, Enschede, NL
  • Emerald Literati Club Outstanding Paper Award for Excellence 2005 for the article “Strategies for surviving the Internet meltdown: The case of two Internet incumbents” published in the Management Decision Journal.

MEMBERSHIPS

  • Member of the European Marketing Academy (EMAC)
  • Member of the American Marketing Association (AMA)
  • Member of the Netherlands Institute of Marketing (NIMA)
  • Member of the Harvard Business Review (HBR) Advisory Council

TEACHING ACTIVITIES

University of Twente

  • Elective (BA) Digital Marketing for Networked Business (DMNB). Module Coordinator and lecturer
  • Elective (MSc) Advanced Topics in Digital Marketing (ATDM). Course coordinator
  • Marketing Management for International Business Administration, Marketing Management for Industrial Engineering and Management and Minor Business Administration
  • Digital Marketing for Master courses in various faculties
  • MSc Global Strategy and Marketing (contributor)

Other Institutions

  • AISTS / Académie Internationale des Sciences et Techniques du Sport (Lausanne, Switzerland) Visiting professor in Master in Sport Administration and Technology, Module Digital Marketing, Spring 2015
  • Thapar Business School (Patiala, India), Visiting professor in MBA, Seminar Digital Marketing, Autumn 2015
  • TSM Business School (Netherlands) Executive MBA (2002 – today). Guest Lecturer E-Marketing and module coordinator (Module Environment)
  • University of Castilla-La Mancha (Albacete, Spain) Guest Lecturer
  • University of Sassari (Sardinia, Italy) Guest Lecturer
  • University of Macedonia (Thessaloniki, Greece) Guest Lecturer
  • Venture Lab Twente (Enschede, Netherlands): Guest Lecturer E-Business Marketing (2009 – 2013)

SHORT BIO

I Studied Economics in Athens and followed post graduate studies in Economics of European Integration in Amsterdam. Received my PhD on Marketing in Virtual Environments at the University of Twente. After a corporate career of ten years I worked for 10 years as Senior Lecturer Marketing for the International Agricultural College Larenstein, (The Netherlands) and since 2001 as Assistant Professor at the School of Management and Governance, Department Business Administration of the University of Twente.

Δρ. Ευθύμιος Κωνσταντινίδης