UTFacultiesBMSNewsUT- spin-off with Homey to UK and Nordic retail

UT- spin-off with Homey to UK and Nordic retail

Dutch smart home controller goes abroad

UT- spin-off Athom, the Dutch company behind Homey, announces the international launch of its smart home product, starting March 31st. Homey combines al your wireless and smart devices at home into a single, easy-to-use and smart system. After a successful launch in the Netherlands the product will be available in retail in the United Kingdom, Denmark, Finland, Norway and Sweden. Homey is designed to make device control better and easier. After a very successful Kickstarter campaign, it has won several Awards, including the EIT Digital Idea Challenge and ING Starter of the Year. In the Netherlands, Homey is greeted with lots of enthusiasm and great market interest.

International

The launch in the UK and Scandinavia is the first international move by the company, which aims to cover most of Western Europe later this year. “We have a strict per-country roll-out policy to ensure availability, information and compatibility at the right times and places” says Stefan Witkamp, Commercial Director of the company.

“By launching per county, we can ensure Homey works well with popular local devices”, Emile Nijssen, Creative Director of Athom, adds. In this context, integrations for British Gas’s Hive thermostat, Amazon’s Echo, LightWaveRF, Sartano and Nexa are being developed. “This way, we enable everyone to use Homey along with the devices they already have, know and love.”

Where to buy?

In the Netherlands, Homey is available in multiple retail locations. In the UK, Homey is sold through Vesternet, and Athom has partnered with Amazon Launchpad. For the Nordics, Athom has partnered with Biggerthings.io, and Homey will be featured at Tronika, ioteksperten and Proshop. In all these countries, Homey is also available through www.athom.com.

drs. J.G.M. van den Elshout (Janneke)
Press relations (available Mon-Fri)