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M.Sc. in Business Administration

Business Information Management
MSc Profile Business Administration
Coordinator Dr Fons Wijnhoven


The business information management discipline is recently transformed from an operational information systems discipline to information entrepreneurship at three levels: intra-organizationally, with the Chief Information Officer and several functional managers (especially digital marketing, operations, and HR managers) as new leaders, inter-organizationally with information strategists as key actors, and extra organizationally with Internet firms and social media entrepreneurs as main actors on information (services) markets. The master program on Business Information Management delivers comprehensive knowledge and experience at these three levels and the related theories, concepts, methods and tools for effective information entrepreneurships. The master student is offered opportunities to develop the skills and insight to become successful as an innovative information entrepreneur. Insight into current research in this area is promoted during master courses and assignments.

Content expertise

The content for this program is based on the research programs of the chair of Business Information Systems. The BIS chair has a large past performance and current research in the subjects of information strategy, digital business transformation, information services and social media, and the use of information products for management decisions. Much of this research is done in collaboration with more technical IT departments in the context of the University of Twente’s Center for Telematics & Information Technology (CTIT) research center, which is one of the largest IT research groups in Europe. We further have close collaborations with other departments that offer applications of information systems and services in the fields of human resource management, manufacturing and procurement processes, and digital marketing.


The University of Twente is unique for studying information entrepreneurship because it easily uses and integrates knowledge from related technical disciplines within the CTIT and knowledge in the management and social science field under the University’s mission of High Tech and Human Touch. The Business Information Management profile is coordinated by the IEBIS department (chair of Business Information Systems), which has become nationally and internationally recognized as active member of the BENAIS department of the Association of Information Systems ( and as a full active member of the European Research Center of Information Systems ERCIS ( This offers unique exchange opportunities for students and faculty.

Intended Learning Outcomes

The profile on Business Information Management prepares students to occupy a leading position on organizational internal, inter-organizational, and extra organizational information contexts. Knowledge in the field of management and IT is the very core of their preparation. Students will become capable of integrating and applying this knowledge in the broad context of entrepreneurial practice.

Composition of the program

The profile of Business Information Management consists of four courses offered at two entrance moments per year, elective courses and a final project. The choice of core courses followed from the conviction that our Masters should understand the principles of information entrepreneurship in, between and outside of organizations, where for all these three areas students need knowledge and skills in theories, methods, techniques and research results on the development of business models, information production & delivery processes, information systems as organizational entities, IT infrastructures, and analytics. Furthermore, Masters should understand and be able to apply the methods and techniques of design science.

Below we shortly describe the key Business Information Management content of the program per course:

E-Strategizing; 5 EC; Lecturer: Dr Ir Ton Spil

The course covers the following topics like dynamic and thematic strategizing, balancing comprehensive and incremental planning, interorganizational e-strategizing, E-governance, socio-technical approaches to IT, deconstruction versus strategizing, information strategy planning, information architecture planning and information project planning;

Information Services and the Internet; 5 EC; Lecturer: Dr Fons Wijnhoven

Just about a few decades ago, information services consisted of newspapers, TV broadcasts and services of (public) libraries. The digitization of knowledge and information revolutionized ways of informing people and information service providing companies, like Google, belong among the most profitable at the moment. In this course you will learn how Internet-based information services operate and do their business. You will learn about their business models, services, and technological backgrounds for the purpose of understanding this new kind of business and how to use them well in a commercial setting.

IT-based Knowledge Management & Business Innovation; 5 EC; Lecturers: Dr Matthias de Visser and Dr Fons Wijnhoven

Business innovation methods in modern organizations increasingly rely on information technology (e.g. market-product-technology roadmapping, crowdsourcing, and virtual co-creation with customers). In order to understand how these tools work and how information technology drives advancements in business innovations such as new product and service development, better understanding of the diversity of knowledge and technologies for processing it is necessary. This course therefore gives an analytic refinement of what business knowledge entails and what opportunities and limitations modern information technologies have for its creation and utilization.

Implementation of IT in Organizations; 5 EC; Lecturer: Professor Dr Bart Nieuwenhuis

This course is about the implementation of Information Technology in organizations, which deals with the complex relationship of Information Technology, organizations and people.

Information Systems for the Financial Sector; 5 EC; Lecturer: Professor Dr Jos van Hillegersberg

The students will learn that information systems are both a core infrastructure for service delivery (e.g. payment and investment services) as well as a driver for change and an enabler for competitive service delivery (e.g. mobile services, online-banking, service-mass customization). The course gives students an opportunity to examine the state of art applications and the impact of IT on the business strategy. Students will get both a theoretical and practical understanding of the field through the research papers, industry reports, lectures and guest lecturers from financial services practitioners. Through a group assignment students explore a current topic in depth (e.g. privacy and security in online-financial services).

Department secretaries

Elke van der Veen; Telephone: +31534893912
Gea Nijland; Telephone: +31534899753
Office room Ravelijn 3426

More details on these courses and the respective lecturers can be found in the brochure.