The Bachelor thesis is the final step for students to obtain their Bachelor diploma. Students have the option to choose a) an internal assignment where a range of research proposals are given by professors of the University of Twente, b) an external assignment which contains a case problem relevant for a business company or c) an international assignment involving a research collaboration with another university. Students can decide on one of the following tracks:
Business Information Management introduces various management techniques on how to collect organizational information and disseminate it within and between firms. The main goal of Business Information Management is to help managers to organize information and facilitate the decision making process.
Organizational behavior analyses employee and firm structures and determines on how these structures have an impact on human behavior. Change management discusses different actions on how to lead individuals and organizations towards a desired goal.
The Entrepreneurship track aims to give students an idea of how to start an own business. Starting off with a business model which includes planning of resource acquirement, over to determining customer segments managing costs and revenues, this course will provide essential principles that will help to run a successful business.
Finance focuses on the financing and investment of a business and how such financial decisions improve business performance. In addition, finance studies financial market investment and financial market behavior. Accounting focuses on identifying, measuring and communicating financial information about a business and how such information should be used to make informed judgment and decisions by the firm, its investors and other shareholders.
Human Resource Management summarizes the fields of recruitment, hiring and development of employees within an organization. The track aims to show the activities of a human resource manager and to reveal external challenges that influence employee performance. Employee motivation strategies as well as legal aspects add complete knowledge in this domain.
The essential idea of Innovation is to translate an idea into a product or service that creates value for a specific customer segment. Innovation & Technology Management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, processes or products. By utilizing innovation management methods and tools, managers can trigger and deploy the creative capabilities of the work force for the continuous development of a company.
International Business comprises of all business processes which occur between different regions, nations and countries. In the context of globalization the international approach gains more and more interest. What sort of decisions should be made at which moment and why? Should we stay at home? Or should we go abroad? If so: how? These decisions are influenced by phenomena such as culture, rules and regulations or political forces. How this exactly works is part of research in the field of International Business.
Marketing implies the process a firm’s product or service follows as it moves from an initial concept to the market; marketing management is one of the most important business functions, directly related to the survival and success of commercial organizations. In this track different marketing strategies and tactics are identified and discussed. Due to the rising influence of digital technologies on consumers and businesses, Digital Marketing gets special attention in this track.
The Purchasing and Supply Management track captures the activities of a firm’s Purchasing function and the interaction between a buying firm and its suppliers. The topics can vary from assessing tactical and operational (public) procurement decisions, to examining the influence of supplier relationships on the competitive position of firms.
The Strategy track aims to study strategy formulation and implementation from multiple angles and also various context. Rather than examining strategy from a content perspective, this track emphasizes the role of various actors in the strategy making process.