Dr. H.J.M. (Huub) Ruel

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Professor of International Business at Windesheim University of Applied Sciences


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General info

Dr. Huub Ruël’s research focuses on HRM competences for international business such as competences for firm internationalisation and international trade promotion (commercial diplomacy), and competences for operating in an international business environment such as international business diplomacy and multi-stakeholder management (business diplomacy).

Huub Ruël is professor of international business and chair of the international business research group at Windesheim University of Applied Sciences. He has worked at University of Utrecht, at Kuwait-Maastricht Business School (Kuwait) and at the American University of Beirut (Lebanon).

Huub Ruël publishes in peer-reviewed international journals, in books and in professional journals. He is editorial board member of the International Journal of Diplomacy and Economy, The journal of business environment, and of the Diplomat Magazine.


A list of publications is available through this link.

Research interests

•Competences for commercial diplomacy and international business

•Competences for international business diplomacy and multi-stakeholder management

•Competences for international entrepreneurship in fragile states

Teaching responsibilities

•Master- and bachelor thesis supervision


Room: RA 2113
Marie-Christine Prédéry

+31 (0) 53 489 4512