Meeting 8: Neuromarketing with EEG
by Dr Letizia Alvino, Assistant Professor of Marketing of the BMS Faculty at the University of Twente
date: 9-11-2023
time: 16:00
Related papers:
Alvino et al. (2020). Picking your brains: Where and how neuroscience tools can enhance marketing research. Frontiers in Neuroscience, 14, a577666. DOI:10.3389/fnins.2020.577666
Alvino et al. (2021). Consumer Neuroscience: Attentional preferences for wine labeling reflected in the Posterior Contralateral Negativity. Frontiers in Psychology, 12, 688713. DOI:10.3389/fpsyg.2021.688713
