Employees CS

Fenko, A. PhD (Anna)

Assistant professor

Availability: Mo . / Tu. / We. / Thu. / Fr.
Office: Cubicus, room C 209
Telephone: 053 – 489 2157; 053 – 489 3299 (secretary)
E-mail: a.fenko@utwente.nl

Dutch profile

Expertise

  • Multisensory marketing
  • Multisensory product experience
  • Emotions in product experience
  • Embodied cognition theory
  • Sensory metaphors
  • Symbolic meaning of products

Teaching

  • Multisensory Marketing and product experience, code 201200066
  • Essentials in Marketing Communication and Consumer Behaviour, code 201000102
  • Persuasive Communication, code 192402500
  • Research Topics in Marketing Communication and Consumer Behaviour, code 201100174

Research

Anna has a background is in economic psychology and consumer behaviour. She graduated as psychologist from Moscow State University (Russia), and obtained PhD in product experience at Delft University of Technology. Before moving to the Netherlands, she was teaching economic psychology and consumer behaviour and studied attitudes towards money, gender differences in consumer behaviour, and the role of consumption in social identity formation. In 2003-2004 she was the Fulbright Visiting Scholar at Jones School of Management, Rice University, Houston (USA), where she studied cultural differences in consumer behaviour.

Publications

2014

Fenko, A. & Loock, C. (2014). The influence of ambient scent and music on patients' anxiety in a waiting room. Health Environments Research & Design Journal (HERD), 7 (3), 38–59.

2013

Golan, A. & Fenko, A. (2013). Toward a Sustainable Faucet Design: Effects of Sound and Vision onPerception of Running Water. Environment and Behavior, published online 12 July 2013.

Schifferstein, H.N.J., Fenko, A., Desmet, PM.A., Labbe, D., & Martin, N. (2013) Influence of package design on the dynamics of multisensory and emotional food experience. Food Quality and Preference, 27, 18–25.

2011

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2011). Noisy products: Does appearance matter? International Journal of Design, 3 (5).

2010

Fenko, A., Otten, J.J., Schifferstein, H.N.J. (2010). Describing product experience in different languages: The role of sensory modalities. Journal of Pragmatics, 42, 3314 3327.

Bochaver, A., Fenko, A. (2010). Metaphors in happy and unhappy life stories of Russian adults. Metaphor and Symbol, 25: 4, 243 — 262.

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Looking hot or feeling hot: What determines the product experience of warmth? Materials & Design, 31, 1325–1331.

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Shifts in sensory dominance between various stages of user-product interactions. Journal of Applied Ergonomics, 41, 34–40.

2009

Fenko, A., Schifferstein, Huang, T.-C., & Hekkert, P. (2009). What makes products fresh: The smell or the colour? Food Quality and Preference, 20, 372–379.

Fenko, A., Levine, M. (2008). Economic models of addictive behavior. Finance and Buisness, 3, 3-14

2004 and earlier

Fenko, A. (2004). Cross-cultural differences in attitudes towards money. Psychologichesky Journal (Psychological Journal), 2, 38-46.

Fenko, A. (2003). Gender differences in attitudes towards money. Psychologichesky Journal (Psychological Journal), 21, 50-62.

Fenko, A. (2000). Children and money: the problem of socialization. Voprosy Psihologii (Psychological Issues), 2, 94-101.

Presentations

Fenko, A., & Drost, W. (2014) A study in pink: What determines the success of gender-specific advertising? Paper presented at 13th International Conference on Research in Advertising (ICORIA), June 26th - 28th 2014, Amsterdam.

Fenko, A., Breulmann, S. & Bialkova, S. (2014) Increasing advertising power via written scent references. Paper presented at 43rd European Marketing Academy Conference (EMAC), June 3-6, 2014, Valencia, Spain.

Fenko, A., Leufkens, J.-M., & van Hoof, J. (2013). Effects of slogans on acceptance of an unknown food product: The role of food neophobia. Paper presented at the Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August 10-15, 2013.

Fenko, A., & Schifferstein, H.N.J. (2012) The influence of sensory product properties on affective and symbolic product experience. Proceedings of the 8th Conference on Design & Emotion, 11-14 September, London, UK.

Schifferstein, H.N.J., & Fenko, A. (2010). Investigating sensory dominance in product experience. Proceedings of the 7th Conference on Design & Emotion, 4-7 October 2010, Chicago, Il, USA.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2010). Can we design pleasurable products by combining pleasurable sensory properties? Proceedings of the International Conference on Kansei Engineering and Emotion Research 2010, 2-4 March 2010, Paris, France.

Fenko, A. (2010). Food Experience: Integrating sensory, affective and symbolic properties. Presentation at the seminar at Nestle Research (Lausanne, Switzerland), November 23, 2010.

Fenko, A. (2010). The impact of nutritional information on food enjoyment. Presentation at the research seminar at Unilever Research (Vlaardingen), September 10, 2010.

Fenko, A. (2010). Collaborative tools in multisensory design. Presentation at the research seminar at the Department of Design of Aalto University, Helsinki, Finland, May 5, 2010.

Fenko, A., Schifferstein, & Hekkert, P. (2009). Which senses dominate the product experiences of warmth and freshness? Paper presented at the 8th Pangborn Sensory Science Symposium, 26-30 July 2009, Florence, Italy.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Factors contributing to product experience: The cases of ‘warmth’ and ‘freshness’. Proceedings of the 6th Conference on Design & Emotion, 6-9 October, 2008, Hong Kong.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Which senses dominate the different stages of product experience. Proceedings of the 4th Design Research Society Conference, 16-19 July, 2008, Sheffield, UK.

Fenko, A. (2008). Sensory dominance in product experience: the paradox of theory and practice. Paper presented at the 7th Nordcode Seminar, 28-30 May, 2008, Lund, Sweden.

Fenko, A. (2004). Gender differences in consumer behavior. Paper presented at the IV International Conference on Gender Studies, 24-28 April, 2004, University of Wisconsin-Madison, Madison, Wisconsin, USA.

Fenko, A. (2000). Economic socialization in post-Soviet Russia. Paper presented at VII International Congress of Psychology, October 4-9, 2000, Stockholm, Sweden.

Specialist publications

Fenko, A. (2010). Sensory dominance in product experience. PhD thesis. TU Delft, 224 pp.

Fenko, A. (2005). People and Money: Essays in Consumer Psychology. Moscow: KLASS, 420 pp. (In Russian)