Employees CS

DeJong, Prof.dr. M.D.T. (Menno)

Full Professor of Communication Science
Editor-in-Chief 
Technical Communication

Present: Mo. / Tue. / Wed. / Thu. / Fri.
Building: Cubicus, room C 201
Phone: + 31 53 – 489 6121; + 31 53 – 489 3299 (secretary)
e-mail: m.d.t.dejong@utwente.nl

Dutch profile

Expertise

  • Corporate and organizational communication
  • Technical and professional communication
  • Methodology of applied communication research

TEACHING

  • Essentials in Corporate and Organizational Communication, code 201000110
  • Reputation Management, code 192403650

Research

My main research activities are in the fields of corporate and organizational communication and technical and professional communication.

Within corporate and organizational communication I am interested in the role of communication in establishing and maintaining a sustainable relationship between organizations and their employees, in organizational processes of change, innovation and decision-making, and in the role of communication in creating and maintaining a sustainable balance between organizations and their external stakeholders.

Within technical and professional communication I am interested in communication design processes, including the role and methodology of applied communication research (e.g., usability testing, communication audits, mystery shopping, and identity, image or reputation research), in intercultural communication, and in the competencies and skills of communication professionals (e.g., empathy, practical wisdom).

PhD projects supervised

Finished PhD projects

  • Bruce Mutsvairo – Power and participatory politics in the digital age. Probing the use of new media technologies in railroading political changes in Zimbabwe. (Diss. Leiden University, June 13, 2013). Co-supervised with prof.dr. M.E. de Bruijn (LU).
  • Sanne Elling – Evaluating website quality: Five studies on user-focused evaluation methods. (Diss. Utrecht University, November 9, 2012). Co-supervised with prof.dr. L.R. Lentz (UU).
  • Jordy Gosselt – Off limits. The effectiveness of age limits in reducing underage sales. (Diss. University of Twente, December 8, 2011).
  • Ardion Beldad – Trust and information privacy concerns in electronic government. (Diss. University of Twente, March 17, 2011). Co-supervised with prof.dr. M.F. Steehouder (UT).
  • Joris van Hoof – Sweet sixteen and never been drunk? Adolescent alcohol use, predictors, and consequences. (Diss. University of Twente, November 12, 2010).
  • Claartje ter Hoeven – Sick notes. Multiple life domains associated with sickness-related absence. (Diss. University of Twente, June 5, 2009). Co-supervised with prof.dr. M.F. Steehouder (UT) and dr. A. Peper (EUR).
  • Maaike van den Haak – A penny for your thoughts. Investigating the validity and reliability of think-aloud protocols for usability testing (Diss. Universitity of Twente, June 19, 2008). Co-supervised with prof.dr. P.J.M.C. Schellens (RU).
  • Mark van Vuuren - Why work? The contribution of value perceptions and efficacy expectations to organizational commitment (Diss. University of Twente, October 27, 2006). Co-supervised with prof.dr. E.R. Seydel (UT).
  • Jos Bartels – Organizational identification and communication: Employees’ evaluations of internal communication and its effect on identification at different organizational levels (Diss. University of Twente, October 4, 2006). Co-supervised with prof.dr. A.Th.H Pruyn (UT).
  • Annette van den Bosch - Corporate visual identity management: Practices, impact and assessment (Diss. University of Twente, October 28, 2005). Co-supervised with dr. W.J.L. Elving (UvA), prof.dr. P.J.M.C. Schellens (UT), and prof.dr. E.R. Seydel (UT).

Current PhD projects

  • Niels Baas – Adolescents and online risk behaviors. Co-supervised with dr. A.J.A.M. van Deursen (UT).
  • Wendy Bolhuis – Corporate visual identity management.
  • Arthur van Buitenen – Accountability of Public Affairs programs in sustainability. Co-supervised with dr. P.C.J. Linders (UT).
  • Edward Figee – Decentral Public Affairs in European perspective. Co-supervised with dr. P.C.J. Linders (UT).
  • Zhijun Gao – Localization, translation, and technical communication. Co-supervised with prof. Jingsong Yu (Peking University).
  • Suzanne Janssen – Informal mentoring at work. Co-supervised with dr. H.A. van Vuuren (UU).
  • Jim Krokké – Corporate visual identity management. Co-supervised with dr. J.J. van Hoof (UT).
  • Gerald Morssinkhof – Leadership behavior and communicaton. Co-supervised with dr. P.C.J. Linders (UT).
  • Beatrice Nyemera – Geographical information systems and organizational decision making. Co-supervised with dr. A.D. Beldad (UT) and dr. H,A. van Vuuren (UT).
  • Marleen Spijkman - The impact of Chinese customer behavior in branding and negotiations in a Chinese or Chinese-Western context - Co-supervised with Prof. dr. Xue Ke (Shanghai Jiao Tong University, China).
    Annekor Top – District water boards and stakeholders in society. Co-supervised with dr. L.R. Pol (RUN).
  • Marieke Welle Donker-Kuijer – Heuristic evaluation of municipal websites. Co-supervised with prof.dr. L.R. Lentz (UU).

Positions & memberships

Research schools/institutes

Professional organizations

Editorial boards of journals

  • Editor-in-Chief Technical Communication (2008–present)
  • Editorial Board Journal of Business Communication (2002–present)
  • Editorial Board Tijdschrift voor Taalbeheersing (2005–present)
  • Editorial Review Board Journal of Business and Technical Communication (2006-present)
  • Editorial Board Management Communication Quarterly (2007–present)
  • Editorial Board Journal of Writing Research (2009–present)
  • Editorial Board Journal of Rhetoric, Professional Communication, and Globalization (2010–present)
  • Editorial Advisory Board Technical Communication (2004–2008)
  • Editorial Advisory Board Corporate Communications (2006–2009)

NWO (Netherlands Organization for Scientific Research)

Member of advisory committees for the free competition in social and behavioral sciences (2004-2012), and the veni competition (2012)

Review activities

Behaviour & Information Technology, Corporate Communications, Food Quality & Preference, Government Information Quarterly, International Journal of Educational Management, International Journal of Human-Computer Studies, Journal of Adolescent Health, Journal of Business Communication, Journal of Business and Technical Communication, Management Communication Quarterly, Organizational Research Methods, Technical Communication, Tijdschrift voor Communicatiewetenschap, Tijdschrift voor Taalbeheersing, Tijdschrift voor Toezicht, NWO (Netherlands Organization for Scientific Research) social sciences / humanities.

International experience

  • Visiting Professo at Peking University (Beijing, China), April 16 – June 6, 2013.
  • Visiting Professor at Peking University (Beijing, China), September 16 – October 31, 2012.
  • Visiting professor at the East Carolina University (Greenville, NC, USA), January 1 – August 14, 2007.
  • Co-organizer and instructor at the ‘Fourth International Summer Workshop: Culture and Web Design’ (University of Twente, June 19–26, 2004).
  • Visiting professor at the University of Washington (Seattle, WA, USA), October 1, 2001 – January 31, 2002.
  • Instructor at the ‘Third International Summer Workshop: Information Design for Mobile Devices’ (Rheinisch-Westfälische Technische Hochschule Aachen, September 15–22, 2001).
  • Instructor at a national workshop on document evaluation (University of Stellenbosch, South-Africa, September 10-14, 2001).
  • Instructor at the ‘Second International Summer Workshop: Exploring a Communication Model for Web Design’ (University of Washington, USA, July 10–17, 1999).
  • Co-organizer and instructor at the ‘First International Summer School on Document Testing’ (University of Twente, July 4–11, 1998).

Awards

  • 2013: Rudolph J. Joenk, Jr. Award for the Best Paper in IEEE Transactions on Professional Communication. (Sanne Elling, Leo Lentz, & Menno de Jong ‘Combining Concurrent think-aloud protocols and eye-tracking observations: An analysis of verbalizations and silences’).
  • 2012: Ken Rainey Award for Excellence in Research, Society for Technical Communication.
  • 2011: Associate Fellow, Society for Technical Communication.
  • 2011: Outstanding Paper Award Personnel Review (J. Bartels, O. Peters, M. de Jong, A. Pruyn, & M. van der Molen, ‘Horizontal and vertical communication as determinants of professional and organisational identification’).
  • 2009: Distinguished Article Award in the Frank R. Smith Outstanding Journal Article Competition of Technical Communication (M. Welle Donker-Kuijer, M. de Jong, & L. Lentz, ‘Heuristic Web site evaluation: Exploring the effects of guidelines on experts’ detection of usability problems’).
  • 2008: Outstanding Paper Award Corporate Communications (M. van Vuuren, M.D.T. de Jong, & E.R. Seydel, ‘Direct and indirect effects of supervisor communication on organizational commitment’).
  • 2007: Landmark Paper Award of IEEE Transactions on Professional Communication (M. de Jong & P.J. Schellens, ‘Toward a document evaluation methodology. What does research tell us about the validity and reliability of evaluation methods?’).
  • 2007: Landmark Paper Award of IEEE Transactions on Professional Communication (L. Lentz & M. de Jong, ‘The evaluation of text quality: Expert-focused and reader-focused methods compared’).
  • 2005: Outstanding Article Award in the Frank R. Smith Outstanding Journal Article Competition of Technical Communication (M. Hall, M. de Jong & M. Steehouder, ‘Cultural differences and usability evaluation: Individualistic and collectivistic participants compared’).
  • 2001: Honorable Mention Award in the Annual Best Paper Competition of IEEE Transactions on Professional Communication (M. de Jong & P.J. Schellens, ‘Toward a document evaluation methodology. What does research tell us about the validity and reliability of evaluation methods?’).
  • 1998: IEEE Award for the Best Paper Published in IEEE Transactions on Professional Communication (L. Lentz & M. de Jong, ‘The evaluation of text quality: Expert-focused and reader-focused methods compared’).
  • 1997: NCTE (National Council of Teachers of English) Award for the Best Article Reporting Qualitative/Quantitative Research in Technical/Scientific Communication (M.D.T. de Jong & L.R. Lentz, ‘Expert judgments versus reader feedback: A comparison of text evaluation techniques’).

Academic publications

2014/Accepted

Zwijze-Koning, K.H., & De Jong, M.D.T. (2014) Network analysis as a communication audit instrument: Uncovering communicative strengths and weaknesses within organizations. Journal of Business and Technical Communication (accepted for publication). [isi]

2013

Baas, N., De Jong, M.D.T., & Drossaert, C.H.C. (forthcoming). Children’s perspectives on cyberbullying. Insights based on participatory research. Cyberpsychology, Behavior, and Social Networking, 16, 248–253. [isi]

Ten Brummelhuis, L., Ter Hoeven, C.L., De Jong, M.D.T., & Peper, B. Exploring the linkage between the home domain and absence from work: Health, motivation, or both? Journal of Organizational Behavior. 34 (3), 273–426. [isi]

Gosselt, J.F., Van Hoof, J.J., Goverde, M., & De Jong, M.D.T. (2013). One more beer? Serving alcohol to pseudo intoxicated guests in bars. Alcoholism: Clinical and Experimental Research, 37, 1213–1219. [isi]

Gosselt, J.F., van Hoof, J.J., de Jong, M.D.T. (2013). Effects of licensing and supply practices. In: Interventions for addiction: Comprehensive addictive behaviors and disorders (pp. 709–716). San Diego, CA: Academic Press.

Janssen, S., Van Vuuren, M., & De Jong, MDT. (2013). Identifying support functions in developmental relationships: A Self-Determination perspective. Journal of Vocational Behavior, 82, 20-29. [isi]

2012

Elling, S., Lentz, L., & De Jong, M. (2013). Combining concurrent think-aloud protocols and eye-tracking observations: An analysis of verbalizations and silences. IEEE Transactions on Professional Communication, 56. [isi]

Beldad, A., Van der Geest, T., De Jong, M., & Steehouder, M. (2012). A cue or two and I'll trust you: Determinants of trust in government organizations in terms of their processing and usage of citizens' personal information disclosed online. Government Information Quarterly, 29, 41–49. [isi]

Beldad, A., Van der Geest, T., De Jong, M., & Steehouder, M. (2012). Shall I tell you where I live and who I am ? Factors influencing the behavioral intention to disclose personal data for online government transactions. International Journal of Human–Computer Interaction, 28, 163–177. [isi]

Elling, S., Lentz, L., & De Jong, M. (2012). Users’ abilities to review website pages. Journal of Business and Technical Communication, 26, 171–201. [isi]

Elling, S., Lentz, L., De Jong, M., & Van den Bergh, H. (2012). Measuring the quality of governmental websites in a controlled versus an online setting with the Website Evaluation Questionnaire. Government Information Quarterly, 29, 383–393. [isi]

Gosselt, J.F., Van Hoof, J.J., & De Jong, M.D.T. (2012). Why should I comply? Sellers' accounts for (non-)compliance with legal age limits for alcohol sales. Substance Abuse Treatment, Prevention, and Policy, 7, 5. [isi]

Gosselt, J.F., De Jong, M.D.T., & Van Hoof, J.J. (2011). Effects of media ratings on children and adolescents. A litmus test of the forbidden fruit effect. Journal of Communication, 62, 1084–1101. [isi]

Gosselt, J.F., Van Hoof, J.J., & De Jong, M.D.T. (2012). Media rating systems: Do they work? Shop floor compliance with age restrictions in the Netherlands. Mass Communication and Society, 15, 335–359. [isi]

Van Hoof, J.J., Gosselt, J.F., Baas, N., & De Jong, M.D.T (2012). Improving shop floor compliance with age restrictions for alcohol sales : Effectiveness of a feedback letter intervention. European Journal of Public Health, 22, 737–742. [isi]

2011

Beldad, A., De Jong, M., & Steehouder, M. (2011). I trust not therefore it must be risky : Determinants of the perceived risks of disclosing personal data for e-government transactions. Computers in Human Behavior, 27, 2233–2242. [isi]

Beldad, A., De Jong, M., & Steehouder, M. (2011). A comprehensive theoretical framework for personal information-related behaviors on the Internet. The Information Society, 27, 220-232. [isi]

De Jong, M.D.T. (2011). De ingenieuze communicatieprofessional. Inaugural lecture University of Twente. Enschede.

Elling, S., Lentz, L., & De Jong, M. (2011) Retrospective think-aloud method: Using eye movements as an extra cue for participants’ verbalizations. Proceedings CHI Conference 2011 (pp. 1161–1170). New York, NY: ACM.

Gosselt, J.F., Van Hoof, J.J., Baas, N., & De Jong, M.D.T. (2011). Effects of a national information campaign on compliance with age restrictions for alcohol sales. Journal of Adolescent Health, 49, 97–98. [isi]

Van Hoof, J.J., Van den Boom, S.F.M., & De Jong, M.D.T. (2011). Making sense of alcohol experiences. Young adolescents' accounts of alcohol-related critical incidents. Addictive Behavors, 36, 849–854. [isi]

Van Kuilenburg, P., De Jong, M.D.T., & Van Rompay, T.J.L. (2011). ‘That was funny, but what was the brand again?’ Humorous television commercials and brand linkage. International Journal of Advertising, 30, 795–814. [isi]

2010

Bartels, J., Peters, O., De Jong, M., Pruyn, A., & Van der Molen, M. (2010). Horizontal and vertical communication as determinants of professional and organisational identification. Personnel Review, 39, 210–226. [isi]

Beldad, A., De Jong, M., & Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, 26, 857–869. [isi]

Beldad, A., De Jong, M., & Steehouder, M. (2010). Reading the least read? Indicators of users' intention to consult privacy statements on municipal websites. Government Information Quarterly, 27, 238–244. [isi]

Dorbeck-Jung, B.R., Oude Vrielink, M.J., Gosselt, J,F., Van Hoof, J.J., & De Jong, M.D.T. (2010). Contested hybridization of regulation: Failure of the Dutch regulatory system to protect minors from harmful media. Regulation & Governance, 4, 154–174. [isi]

Kain, D., De Jong, M., & Smith, C. (2010). Information usability testing as audience and context analysis for risk communication. In: M.J. Albers & B. Still (Eds.), Usability of complex information systems: Evaluation of user interaction (pp. 305–332). London: Taylor & Francis.

Kuijer, M., & De Jong, M. (2010). Expertevaluatie van websites: De waarde van heuristieken. In: R. Punselie (Ed.), Nieuwe journalistiek voor nieuwe media (pp. 27-40). Leiden: Universiteit Leiden.

Ter Brake, C., Karreman, J., & De Jong, M. (2010). Effecten van positief geladen informatie en geografische nabijheid in de corporate communicatie van een waterschap. Tijdschrift voor Taalbeheersing, 32, 228-241.

Van Hoof, J.J., Gosselt, J.F., & De Jong, M.D.T (2010). Shop floor compliance with age restrictions for tobacco sales: Remote versus in-store age verification. Jounal of Adolescent Health, 46, 197–199. [isi]

Van Hoof, J.J., Gossselt, J.F., & De Jong, M.D.T. (2010). Determinants of parental support for governmental alcohol control policies. Health Policy, 97, 195–201. [isi]

Van Vuuren, M., Beelen, P., & De Jong, M. (2010). Speaking of dominance, status differences, and identification: Making sense of a merger. Journal of Occupational and Organizational Psychology, 83, 627-643. [isi]

Welle Donker-Kuijer, M., De Jong, M., & Lentz, L. 2010). Heuristic web site evaluation: Exploring the effects of guidelines on experts' detection of usability problems. In: J. Conklin & G. Hayhoe (Eds.), Qualitative research in technical communication (pp. 225–275). London : Taylor & Francis.

Welle Donker-Kuijer, M., De Jong, M., & Lentz, L. (2010). Usable guidelines for usable websites? An analysis of five e-government heuristics. Government Information Quarterly, 27, 254-263. [isi]

2009

Bartels, J., Pruyn, A., & De Jong, M. (2009). Employee identification before and after an internal merger: A longitudinal analysis. Journal of Occupational and Organizational Psychology, 82, 113–126. [isi]

Beldad, A.D., De Jong, M. & Steehouder, M.F. (2009). When the bureaucrat promises to safeguard your online privacy: Dissecting the contents of privacy statements on Dutch municipal websites. Government Information Quarterly, 26, 559–566. [isi]

De Jong, M., & Zwijze-Koning, K. (2009). Communication network analysis. In: O. Hargie & D. Tourish (Eds.), Auditing organizational communication. A handbook of research, theory and practice (pp. 149–166). London: Routledge.

Lentz, L., & De Jong, M. (2009). How do experts assess usability problems? An empirical analysis of cognitive shortcuts. Technical Communication, 56, 111–121. [isi]

Oude Vrielink. M., Dorbeck-Jung, B., Gosselt, J., De Jong, M., & Van Hoof, J. (2009). Politieke en publieke verantwoording in een stelsel van co-regulering. In: H. van Duivenboden, E. van Hout, C. van Montfort & J. Vermaas (Eds.), Verbonden verantwoordelijkheden in het publieke domein (pp. 253–268). Den Haag: Lemma.

Swaak, M., De Jong, M., & De Vries, P. (2009). Effects of information usefulness, visual attractiveness, and usability on Web visitors’ trust and behavioral intentions. In: Proceedings IPCC 2009 Conference, IEEE Professional Communication Society, Honolulu, HI. [isi]

Van den Haak, M.J., De Jong, M.D.T., & Schellens, P.J. (2009). Evaluating municipal Web sites. A methodological comparison of three think-aloud variants. Government Information Quarterly, 26, 193–202. [isi]

Van Hoof, J., De Jong, M., Fennis, B., & Gosselt, J. (2009). There’s alcohol in my soap: Portrayal and effects of alcohol use in a popular television series. Health Education Research, 24, 421–429. [isi]

Zwijze-Koning, K.H., & De Jong, M.D.T. (2009). Auditing management practices in schools: Recurring communication problems and solutions. International Journal of Educational Management, 23, 227–236.

2008

De Jong, M., Van Hoof, J., & Gosselt, J. (2008) Voters’ perceptions of voting technology: Paper ballots versus voting machine with and without paper audit trail. Social Science Computer Review, 26, 399–410. [isi]

Gosselt, J.F., Van Hoof, J.J., De Jong, M.D.T., Dorbeck-Jung, B., & Steehouder, M.F. (2008). Horen, zien en verkrijgen? Een onderzoek naar het functioneren van Kijkwijzer en PEGI (Pan European Game Information) ter bescherming van jongeren tegen schadelijke mediabeelden. Den Haag: Ministerie van Justitie, WODC.

Nijhof, N., Ter Hoeven, C., & De Jong, M. (2008). Determinants of the use of a diabetes risk screening test. Journal of Community Health, 33, 313–317. [isi]

Ten Klooster, P.M., Visser, M., & De Jong, M.D.T. (2008). Comparing two image research methods: The Q-sort method versus the Likert attitude questionnaire. Food Quality and Preference, 19, 511–518. [isi]

Van Hoof, J., Van Noordenburg, M., & De Jong, M. (2008). Happy hours and other alcohol discounts in cafés: Prevalence and effects on underage Adolescents. Journal of Public Health Policy, 29, 340–352. [isi]

Van Vuuren, M., De Jong, M.D.T., & Seydel, E.R. (2008). Contributions of self and organisational efficacy expectations to commitment: A fourfold typology. Employee Relations, 30, 142–155.

Van Vuuren, M., De Jong, M.D.T., & Seydel, E.R. (2008). Commitment with or without a stick of paid work: Comparison of paid and unpaid workers in a non-profit organization. European Journal of Work and Organizational Psychology, 17, 315–327. [isi]

Van Vuuren, M., Veldkamp, B.P., De Jong, M.D.T., & Seydel, E.R. (2008). Why work? Aligning foci and dimensions of commitment along the axes of the competing values framework. Personnel Review, 37, 47–65. [isi]

Welle Donker-Kuijer, M., De Jong, M., & Lentz, L. (2008). Heuristic web site evaluation: Exploring the effects of guidelines on experts’ detection of usability problems. Technical Communication, 55, 392–404. [isi]

2007

Bartels, J., De Jong, M., Pruyn, A., & Joustra, I. (2007). Communicatieklimaat, externe waardering en organisatie-identificatie op verschillende organisatieniveaus. Tijdschrift voor Communicatiewetenschap, 35, 249–263. [isi]

Bartels, J., Pruyn, A., De Jong, M., & Joustra, I. (2007). Multiple organizational identification levels and the impact of perceived external prestige and communication climate. Journal of Organizational Behavior, 28, 173–190. [isi]

De Jong, M., & Lentz, L. (2007). Professional writers and empathy: Exploring the barriers to anticipating reader problems. In: Proceedings IPCC 2007 Conference, IEEE Professional Communication Society, Seattle, WA. [isi]

De Jong, M., Van Hoof, J., & Gosselt, J. (2007). User research of a voting machine: Preliminary findings and experiences. Journal of Usability Studies, 2, 180–189.

Elling, S., Lentz, L. & De Jong, M. (2007). Website Evaluation Questionnaire: Development of a research-based tool for evaluating informational websites. Lecture Notes in Computer Science, 4656, 293–304.

Gosselt, J.F., Van Hoof, J.J., De Jong, M.D.T., & Prinsen, S. (2007). Mystery shopping and alcohol sales: Do supermarkets and liquor stores sell alcohol to underage customers? Journal of Adolescent Health, 41, 302–308. [isi]

Hofstede, A., Van Hoof, J., Walenberg, N., & De Jong, M. (2007). Projective techniques for brand image research: Two personification-based methods explored. Qualitative Market Research, 10, 300–309.

Kemper, P., Van Hoof, J., Visser, M., & De Jong, M. (2007). Studiekeuze in kaart gebracht. Gedragsdeterminanten van scholieren bij het kiezen van een vervolgopleiding. Tijdschrift voor Hoger Onderwijs, 25, 270–279.

Van den Haak, M.J., De Jong, M.D.T., & Schellens, P.J. (2007). Evaluation of an informational Web site: Three variants of the think-aloud method compared. Technical Communication, 54, 58–71. [isi]

Van Velsen, L.S., Steehouder, M.F., & De Jong, M.D.T., (2007) Evaluation of user support. Factors that affect user satisfaction with helpdesks and helplines. IEEE Transactions on Professional Communication, 50, 219–231. [isi]

Van Vuuren, M., De Jong, M.D.T., & Seydel, E.R. (2007). Direct and indirect effects of supervisor communication on organizational commitment. Corporate Communications, 12, 116–128.

Van Vuuren, M., Veldkamp, B.P., De Jong, M.D.T., & Seydel, E.R. (2007). The congruence of actual and perceived person-organization fit. International Journal of Human Resource Management, 18, 1736–1747. [isi]

Zwijze-Koning, K.H., & De Jong, M.D.T. (2007). Measurement of communication satisfaction. Evaluating the Communication Satisfaction Questionnaire as a communication audit tool. Management Communication Quarterly, 20, 261–282. [isi]

2006

Bartels, J., Douwes, R., De Jong, M., & Pruyn, A. (2006). Organisational identification during a merger. Determinants of employees’ expected identification with the new organisation. British Journal of Management, 17, S49–S67. [isi]

De Jong, M., & Lentz, L. (2006). Scenario evaluation of municipal websites. Development and use of an expert-focused evaluation tool. Government Information Quarterly, 23, 191–206. [isi]

De Jong, M., & Lentz, L. (2006). Municipalities on the Web: User-friendliness of government information on the internet. Lecture Notes in Computer Science, 4084, 174–185. [isi]

De Jong, M., & Rijnks, D. (2006). Dynamics of iterative reader feedback: An analysis of two successive “plus-minus” evaluation studies. Journal of Business and Technical Communication, 20, 159–176. [isi]

Ramey, J., Boren, T., Cuddihy, E., Dumas, J., Guan, Z., Van den Haak, M.J. & De Jong, M.D.T. (2006). Does think aloud work? How do we know? In: Extended abstracts CHI’06, Montréal, Canada (pp. 45-48). New York: ACM.

Siebelink, E.M., De Jong, M.D.T., Taal, E., & Roelvink, L. (2006). Sexuality and people with intellectual disabilities: Assessment of knowledge, attitudes, experiences, and needs. Mental Retardation, 44, 283–294. [isi]

Van den Bosch, A.L.M., De Jong, M.D.T., & Elving, W.J.L. (2006). Managing corporate visual identity: Differences between profit and not-for-profit, and manufacturing and service organizations. Journal of Business Communication, 43, 138–157.

Van den Bosch, A.L.M., Elving, W.J.L., & De Jong, M.D.T. (2006). The impact of organisational characteristics on corporate visual identity. European Journal of Marketing, 40, 870–885. [isi]

Van den Haak, M.J., De Jong, M.D.T., & Schellens, P.J. (2006). Constructive interaction: An analysis of verbal interaction in a usability setting. IEEE Transactions on Professional Communication, 49, 311–324. [isi]

Van den Haak, M., De Jong, M., & Schellens, P.J. (2006). Hardopdenkprotocollen en gebruikers­onderzoek. Volledigheid en reactiviteit van de synchrone hardop­denkmethode. Tijdschrift voor Taalbeheersing, 28, 185–197.

2005

De Jong, M., & Lentz, L. (2005). Using scenarios for the evaluation of municipal websites. In: Proceedings STC Conference, Seattle, WA (pp. 332-336). Fairfax, VA: STC

Van den Bosch, A.L.M., De Jong, M.D.T., & Elving, W.J.L. (2005). How corporate visual identity supports reputation. Corporate Communications, 10, 108–116.

Van den Haak, M. J., & De Jong, M.D.T. (2005). Analyzing the interaction between facilitator and participants in two variants of the think-aloud method, In: Proceedings IPCC 2005, IEEE Professional Communication Society, Limerick, Ireland (pp. 323-327).

Zwijze-Koning, K.H., & De Jong, M.D.T. (2005). Auditing information structures in organizations: A review of data collection techniques for network analysis. Organizational Research Methods, 8, 429–453. [isi]

2004

De Jong, M., Lentz, L., Elling, S., & Schellens, P.J. (2004). Scenario-evaluatie van gemeentelijke websites. De ontwikkeling en toepassing van een expertgericht evaluatie-instrument. Aspect 69. Enschede: Universiteit Twente, Afdeling Communicatiewetenschap.

Hall, M., De Jong, M., & Steehouder, M. (2004). Cultural differences and usability evaluation. Individualistic and collectivistic participants compared. Technical Communication, 51, 489–503. [isi]

Schellens, P.J., & De Jong, M. (2004). Argumentation schemes in persuasive brochures. Argumentation, 18, 295–323.

Van den Bosch, A.L.M., De Jong, M.D.T., & Elving, W.J.L. (2004). Managing corporate visual identity: Use and effects of organizational measures to support a consistent self-presentation. Public Relations Review, 30, 225–344. [isi]

Van den Haak, M.J., De Jong, M.D.T., & Schellens, P.J. (2004). Employing think-aloud protocols and constructive interaction to test the usability of online library catalogues: A methodological comparison. Interacting with Computers, 16, 1153–1170. [isi]

2003

De Jong, M., & Schellens, P.J. (Eds.) (2003). Themanummer Tekstevaluatie. Tijdschrift voor Taalbeheersing, 25, 199–288.

De Jong, M., & Schellens, P.J. (2003). Methoden voor tekstevaluatie onder de loep: Ter inleiding. Tijdschrift voor Taalbeheersing, 25, 199–201.

Hall, M., De Jong, M., & Steehouder, M. (2003). Multiculturele website-evaluatie. Verschillen tussen individualistische en collectivistische proefpersonen. Tijdschrift voor Taalbeheersing, 25, 253–272.

Lentz, L., & De Jong, M. (2003). In welke termen denken lezers over tekstproblemen? Tijdschrift voor Taalbeheersing, 25, 273–288.

Van den Haak, M., De Jong, M., & Schellens, P.J. (2003). Hardopdenkprotocollen als pretestmethode: Synchroon en retrospectief hardopdenken vergeleken. Tijdschrift voor Taalbeheersing, 25, 236–252.

Van den Haak, M.J., De Jong, M.D.T., & Schellens, P.J. (2003). Retrospective versus concurrent think-aloud protocols: Testing the usability of an online library catalogue. Behaviour & Information Technology, 22, 339–351. [isi]

2002

De Jong, M., & Schellens, P.J. (2002). Tekstevaluatie. Onderzoek naar de validiteit van probleemopsporende methoden. Tijdschrift voor Taalbeheersing, 24, 146–166.

De Jong, M., & Schellens, P.J. (2002). De pretest als schakel in het tekstontwerpproces. In: F. van Eemeren, P. van den Hoven, C. Jansen & P.J. Schellens (Eds.), Tussenstand. 25 jaar Tijdschrift voor Taalbeheersing (pp. 113–128). Assen: Van Gorcum.

Dragt, E., Heuvelman, A., Lohmann, E., & De Jong, M. (2002). Media en etnische publieksgroepen in Nederland. Het aanbod en het gebruik van media. Tijdschrift voor Communicatiewetenschap, 30(2), 5–25.

2001

De Jong, M., Elving, W., Huysmans, F., & De Vries, S. (Eds.) (2001). Themanummer Toegepast communicatieonderzoek: Ontwikkeling en validering van onderzoeks­instrumenten voor de communicatiepraktijk. Tijdschrift voor Communicatie­wetenschap, 29, 229–354.

De Jong, M., Elving, W., Huysmans, F., & De Vries, S. (2001). Toegepast communicatie­onderzoek: De ontwikkeling en validering van onderzoeksinstrumenten voor de communicatiepraktijk. Tijdschrift voor Communicatiewetenschap, 29, 229–242.

De Jong, M., & Lentz, L. (2001). Focus: Design and evaluation of a software tool for collecting reader feedback. Technical Communication Quarterly, 10, 387–401.

De Jong, M., & Schellens, P.J. (2001). Optimizing public information brochures. Formative evaluation in document design processes. In: D. Janssen & R. Neutelings (Eds.), Reading and writing public documents (pp. 59–83). Amsterdam: John Benjamins.

De Jong, M., & Schellens, P.J. (2001). Readers’ background characteristics and their feedback on documents. The influence of gender and educational level on evaluation results. Journal of Technical Writing and Communication, 31, 267–281.

2000

De Jong, M. (2000). Boekbespreking van O. Hargie & D. Tourish, Handbook of communication audits for organisations. Tijdschrift voor Communicatiewetenschap, 28, 271–274.

De Jong, M., & Ramey, J. (Eds.) (2000). Special issue on new perspectives on document evaluation. IEEE Transactions on Professional Communication, 43, 237–322.

De Jong, M., & Ramey, J. (2000). New perspectives on document evaluation methods. IEEE Transactions on Professional Communication, 43, 237–241. [isi]

De Jong, M., & Schellens, P.J. (2000). Formatieve evaluatie. In: P.J. Schellens, R. Klaassen & S. de Vries (Eds.), Communicatiekundig ontwerpen. Methoden, perspectieven en toepassingen (pp. 100–118). Assen: Van Gorcum.

De Jong, M., & Schellens, P.J. (2000). Meervoudige doelen en doelgroepen in voorlichtingsbrochures. In: R. Neutelings, N. Ummelen & A. Maes (Eds.), Over de grenzen van de taalbeheersing. Onderzoek naar taal, tekst en communicatie (pp. 263–272). Den Haag: SDU.

De Jong, M., & Schellens, P.J. (2000). Toward a document evaluation methodology. What does research tell us about the validity and reliability of evaluation methods? IEEE Transactions on Professional Communication, 43, 242–260. [isi]

De Jong, M., & Steehouder, M. (2000). Het ontwerpen van teksten. In: P.J. Schellens, R. Klaassen & S. de Vries (Eds.), Communicatiekundig ontwerpen. Methoden, perspectieven en toepassingen (pp. 284–302). Assen: Van Gorcum.

De Jong, M., & Van der Geest, Th. (2000). Characterizing web heuristics. Technical Communication, 47, 311–326. [isi]

De Vries, S., De Jong, M., Elving, W., & Kleinnijenhuis, J. (Eds.) (2000). Themanummer ICT en organisationele communicatie. Tijdschrift voor Communicatiewetenschap, 28 (4), 285–412.

De Vries, S., De Jong, M., Elving, W., & Kleinnijenhuis, J. (2000). ICT en organisationele communicatie. Een communicatiewetenschappelijk perspectief op de inzet van ICT in communicatie van organisaties. Tijdschrift voor Communicatiewetenschap, 28, 285–300.

Lentz, L., & De Jong, M. (2000). Hoger en lager opgeleide proefpersonen en hun feedback op een voorlichtingstekst. In: R. Neutelings, N. Ummelen & A. Maes (Eds.), Over de grenzen van de taalbeheersing. Onderzoek naar taal, tekst en communicatie (pp. 317–325). Den Haag: SDU.

Schellens, P.J., & De Jong, M. (2000). Soorten argumenten in de voorlichting. Tijdschrift voor Taalbeheersing, 22, 288–308.

1999

De Jong, M., & Heuvelman, A. (1999). De formatieve evaluatie van voorlichtingssites op het World Wide Web. Een inventarisatie van benaderingen. In: A.A. van Ruler et al. (Eds.), Jaarboek onderzoek communicatiemanagement 1999 (pp. 117–135). Alphen aan den Rijn: Samsom.

1998

De Jong, M. (1998). Reader feedback in text design. Validity of the plus-minus method for the pretesting of public information brochures. Dissertation University of Twente. Amsterdam/Atlanta, GA: Rodopi.

De Jong, M., & P. J. Schellens (1998). Formative evaluation in document design: Validity of the plus-minus method for the pretesting of public information brochures. In: Proceedings IPCC 1998, IEEE Professional Communication Society, Québec, Canada (pp. 123-130).

De Jong, M., & Schellens, P.J. (1998). Focus groups or individual interviews? A comparison of text evaluation approaches. Technical Communication, 45, 77–88. [isi]

1997

De Jong, M., & Schellens, P.J. (1997). Reader-focused text evaluation: An overview of goals and methods. Journal of Business and Technical Communication, 11, 402–432. [isi]

Lentz, L., & De Jong, M. (1997). The evaluation of text quality: Expert-focused and reader-focused methods compared. IEEE Transactions on Professional Communication, 40, 224–234.

Schellens, P.J., & De Jong, M. (1997). Revision of public information brochures on the basis of reader feedback. Journal of Business and Technical Communication, 11, 483–501. [isi]

Schellens, P.J., De Jong, M. & Witteveen, M. (1997). Functional evaluation of public information about laws and regulations. In: L. Lentz & H. Pander Maat (Eds.), Discourse analysis and evaluation: Functional approaches (pp. 157–175). Amsterdam/Atlanta, GA: Rodopi.

1996

De Jong, M.D.T., & Lentz, L.R. (1996). Expert judgments versus reader feedback: A comparison of text evaluation techniques. Journal of Technical Writing and Communication, 26, 507–519.

De Jong, M., & Schellens, P.J. (1996). Interviews of groepsgesprekken? Een vergelijkend onderzoek naar twee varianten van de plus-en-minmethode. Taalbeheersing, 18, 339–350.

Lentz, L., & De Jong, M. (1996). Argumenteren over lezersproblemen: Is consensus haalbaar? Taalbeheersing, 18, 351–367.

1995

De Jong, M.D.T., Lentz, L.R. & Zeelen, I. (1995). Kunnen professionele tekstschrijvers voorspellen wat er uit een pretest komt? Tijdschrift voor Taalbeheersing, 17, 105–122.

De Jong, M., & Schellens, P.J. (1995). Met het oog op de lezer. Pretestmethoden voor schriftelijk voorlichtingsmateriaal. Amsterdam: Thesis.

Lentz, L., & De Jong, M. (1995). What can readers and experts tell us about text quality? In: M.F. Steehouder (Ed.), Preseedings Forum 95 Disappearing Borders, International Conference for Technical Communication, Dortmund, Germany, 13-15 November 1995. Dortmund: Intecom.

1994

De Jong, M.D.T., & Schellens, P.J. (1994). Effects of pre-testing and revising brochures. In: P.P. König & H. Wiegers (Eds.), Satz Text Diskurs. Akten des 27. Linguistischen Kolloquiums. Band II (pp. 189–195). Tübingen: Max Niemeyer.

De Jong, M., & Schellens, P.J. (1994). De pretest als schakel in het tekstontwerpproces. Tijdschrift voor Taalbeheersing, 16, 227–241.

De Jong, M.D.T., & Schellens, P.J. (1994). Towards a valid design for pretesting and revising leaflets. In: L. van Waes, E. Woudstra & P. van den Hoven (Eds.), Functional communication quality (pp. 104–114). Amsterdam/Atlanta, GA: Rodopi.

De Jong, M., & Van der Poort, P. (1994) Towards a usability test procedure for technical documents. In: M. Steehouder et al. (Eds.), Quality of technical documentation (pp. 229–238). Amsterdam/Atlanta, GA: Rodopi.

Schellens, P.J., & De Jong, M. (1994). Revisie op basis van pretestresultaten. In: A. Maes, P. van Hauwermeiren & L. van Waes (Eds.), Perspectieven in taalbeheersingsonderzoek (pp. 250–261). Dordrecht: ICG.

1991

De Jong, M., & Vroom, B. (1991). De pretest in het licht van effectieve communicatie. In: M.M.H. Bax & W. Vuijk (Eds.), Thema's in de taalbeheersing (pp. 360–369). Dordrecht: ICG.

Professional publications

2013

De Jong, M.D.T. (2013). Heuristics in our professional life: Supporting technical communicators without holding them back. Technical Communication, 60, 1–2. [isi]

De Jong, M.D.T. (2013). The role of theory in technical communication. Technical Communication, 60, 91–93. [isi]

De Jong, M.D.T. (2013). Understanding users, technical communicators, and business. Technical Communication, 60, 173–174. [isi]

Gao, Z., Yu, J. & De Jong, M. (2013). Technical communication in China: A world to be won. Intercom, 60(1), 11–13.

2012

De Jong, M.D.T. (2012). Technical communication in practice: Who needs professionals? Technical Communication, 59, 97–98. [isi]

De Jong, M.D.T. (2012). The world of intriguing and beautiful instructions. Technical Communication, 59, 177–178. [isi]

De Jong, M.D.T (2012). Technical communication and practical wisdom. Technical Communication, 59, 265–266. [isi]

2011

De Jong, M.D.T. (2011). Exploring the borders of technical communication: Corporate and organizational communication. Technical Communication, 58, 1–3. [isi]

De Jong, M.D.T. (2011). Exploring the borders of technical communication: Human-computer interaction. Technical Communication, 58, 117–118. [isi]

De Jong, M.D.T. (2011). Exploring the borders of technical communication: Health communication. Technical Communication, 58, 195–196. [isi]

2010

De Jong, M.D.T. (2010). Redesigning Technical Communication . . . Behind the scenes. Technical Communication, 57, 9–10. [isi]

De Jong, M.D.T. (2010). Technical Communication online … The sequel. Technical Communication, 57, 135–136. [isi]

De Jong, M.D.T. (2010). Developments in technical communication : Journal articles between 2006 and 2010. Technical Communication, 57, 373–374. [isi]

2009

De Jong, M.D.T. (2009). Editing for the workplace, the academe, and the discipline. Technical Communication, 56, 1–2. [isi]

De Jong, M.D.T. (2009). Practically meaningful academic research and academically relevant practitioner research. Technical Communication, 56, 97–98. [isi]

De Jong, M.D.T. (2009). The foundations of a strongly developing discipline. Technical Communication, 56, 217–218. [isi]

De Jong, M. D. T. (2009). Going online. Technical Communication, 56, 329–330. [isi]

Gosselt, J., Van Hoof, J., & De Jong, M. (2009). Bekijk het maar? Negeren Kijkwijzer-code kinderspel. Secondant, 23(5), 42–45.

Van Kuilenburg, P., De Jong, M., & Van Rompay, Th. (2009). Merkkopeling bij humorspotjes. Clown onthouden, merk vergeten? Tijdschrift voor Marketing, 43(11), 35–36.

2006

De Jong, M., Lentz, L. & Vaessen, A. (2006). Het testen van bijsluiters. Pharmaceutisch Weekblad, 141, 722­–723.

Lotstra, N., Van Hoof, J. & De Jong, M. (2006). Slogan of slagzin? Verschillen in de herinnering van Nederlandse en Engelse slogans. Tijdschrift voor Marketing, 40(7/8), 68–70.

Prinsen, S., Gosselt, J., Van Hoof, J. & De Jong, M. (2006). De mystery shopper bespioneerd. Een onderzoek naar de waarde van mystery shopping. Tijdschrift voor Marketing, 40(11), FOCUS 4–5.

2004

Hofstede, A., Van Hoof, J., Walenburg, N. & De Jong, M. (2004). Bier voor de glazenwasser of voor de minister. Tijdschrift voor Marketing, 38(10), 25–28.

Lentz, L., & De Jong, M. (2004). De donkere kant van de Dongen-site. Comma, 16(7), 4–6.

2001

Van den Bosch, A., De Jong, M. & Elving, W. (2001). Meer dan het logo. De invloed van organisatiekenmerken op huisstijl. Oldenzaal: Nijkamp & Nijboer, Huisstijl­management.

2000

De Jong, M., & Ruiter, L. (2000). Goedkoop geld! Winst maken op uw lening! Advertentiestrategieën van kredietverlenende instellingen. Tekst[blad], 6(3), 18–22.

1998

De Jong, M. (1998). Dilemma’s in de donorvoorlichting. Brochures over orgaan- en weefseldonatie onderkoeld en verhullend. Tekst[blad], 4(2), 56–59.

1997

De Jong, M. (1997). Document design: Schrijven en vormgeven met de lezer voor ogen. Boekbespreking van K.A. Schriver, Dynamics in document design. Tekst[blad], 3(3), 58–60.

De Jong, M., & Schellens, P.J. (1997). Door het oog van de lezer. Het lezersperspectief in voorlichtingsbrochures. Comma, 9 (6), 2–6.

De Jong, M., & Schellens, P.J. (1997). Over ‘zichtbaar bloed’ en ‘kiemende gerstekorrels’. Pretesten en effectieve voorlichting. Tijdschrift Gezondheids Voorlichting, 14(8), 13–15.

1996

De Jong, M., & Schellens, P.J. (1996). ‘Kunnen ze daar niet wat meer over zeggen?’ Revisie bij volledigheidsproblemen in pretestcommentaar. Tekst[blad], 2(4), 48–54.

De Jong, M., & Schellens, P.J. (1996). De pretest: Een stap op weg naar effectievere brochures. Comma, 8(12), 2–5.

Haest, R., De Jong, M. & Van Waes, L. (1996). Direct mail getest. Een bekroonde verkoopbrief nader bekeken. Tekst[blad], 2(2), 49–54.

1995

De Jong, M., & Schellens, P.J. (1995). Van pretestcommentaar naar een betere tekst. Revisie bij aanvaardings- en waarderingsproblemen van lezers. Tekst[blad], 1(2), 29–37.

De Jong, M., & Schellens, P.J. (1995). ‘Dat hoef ik toch niet te weten?’ Revisie bij relevantieproblemen in het pretestcommentaar. Tekst[blad], 1(4), 41–45.

1994

De Jong, M.D.T. (1994). Het pretesten van teksten. Een literatuuroverzicht. In: P.J. Schellens & E.R. Seydel (Red.), Communicatie in onderzoek. Twentse bijdragen aan het communicatiewetenschappelijk onderzoek, 19921993 (pp. 93–102). Delft: Eburon.

De Jong, M. (1994). Twee visies op tekstevaluatie en pretesten. Boekbespreking van L. Lentz & H. Pander Maat: Wat mankeert er aan die tekst?, en B. Vroom: De tekst getest. Communicatief, 7(4), 25–26.

1992

De Jong, M.D.T. (1992). Het pretesten van teksten. Een literatuuroverzicht. Communicatief, 5(7), 26–31.

De Jong, M.D.T. (1992). Een bruikbaar boek over communicatie-onderzoek? Boekbespreking van M. Hogendoorn, Communicatie-onderzoek. Communicatief, 5(3), 28–29.

De Jong, M., Woudstra, E., Van der Staak, J. Steehouder, M., Jansen, C., & Maat, K. (1992). Antwoordenboek bij Leren Communiceren, Handboek voor mondelinge en schriftelijke communicatie. Derde, geheel herziene druk. Groningen: Wolters-Noordhoff.

1991

De Jong, M. (1991). Waarde en beperkingen van de plus-en-minmethode. Communicatief, 4(3), 180–188.

De Jong, M.D.T. (1991) De initiële contextevaluatie voor het SLO-project Kennis der Natuur/ Natuuronderwijs. Rapportage en evaluatie van drie onderzoeken. SLO Mededeling 57. Enschede, SLO.

De Jong, M.D.T., & Roodhof, H.J.J. (1991). Een contextevaluatie onder de loep genomen. Een onderzoek naar de betekenis van zes onderzoeken ten behoeve van het SLO-project Mens- en Maatschappijonderwijs 12- tot 16-jarigen. SLO Mededeling 54. Enschede: SLO.