dr. simone borsci


  • Coordinator of Module 3 Cognition and Development
  • Cognitive Ergonomics
  • Supervising Bachelor thesis HFE
  • Supervising Master thesis HFE
  • Internship HFE


I am methodologists and specialist in the evaluation methods and evidence generation to support innovation design for medical and assistive technologies, digital tools, and VR/AR. I am a specialist in human factors and ergonomics and in interaction with technology and artefacts (HCI/HRI). May main research interests include, but are not limited to: usability and accessibility studies, service design (in particular healthcare and disability), user experience analysis in ubiquitous computing contexts, modelling of human behaviour, matching people and technology, qualitative and quantitative research of applied psychology and system thinking.

Curriculum Vitae



University of Rome La Sapienza: Roma, Lazio, Italy | Phd in cognitive psychology 


University of Perugia: Perugia, Umbria, Italy | Bachelor in Human and Education Science

Work experience

I have several years professional working experience as specialists for usability, UX and human factors in a range of interdisciplinary projects, both in academia and industry where I have worked as a consultant in relation to user experience.

I am currently Assistant Professor of Human Factors and Cognitive Ergonomics at Twente University, at the department of Cognitive Psychology and Ergonomics.

From 2015 to 2018, I was Fellow and co-lead of the Human factors unit of the NIHR DEC London at the department of surgery and cancer of Imperial College of London. My role was to perform research, and develop methods to support manufacturers and innovators with evidence to design new technologies and manage barriers to adoption, with a particular focus of point of care and portable medical devices.

Since 2013, I was a research fellow at Human Factors Research Group at The University of Nottingham, for the Live Augmented Reality Training Environments (LARTE) project with Jaguar Land Rover. I designed and performed experimental analysis on Human and Virtual/Augmented reality interaction for training operators abilities and skills.

From 2011 to 2013 I was researcher at Brunel University where I have undertaken research on different topics such as medical device technologies and user perspectives, user experience of interaction, preferences elicitation and usability testing.

From 2010 I am the co-chair of the Usability Working Group (eGLU) of the Italian Ministry of Public Function. To support Italian public administrations with a standardised set of methods of usability and interaction quality evaluation.     

Moreover, I have also worked as a researcher for the Accessible lifelong Learning for Higher Education project (EU4ALL) funded by the European sixth framework programme, where I was the lead of the Italian group for the accessibility and usability testing of the e-learning system developed by the EU4ALL consortium. At the beginning of my carrier, from 2008 to 2011, I was teaching professor for different modules e.g, psychology of learning and disability, etc. at the University of Perugia, in Italy.

Other expertise

I have extensive experience in the design of ethnographic, remote testing, and in-house/laboratory studies and in designing and using survey questionnaires, think aloud, focus groups and interviews. I am experienced in quantitative data analysis using different multivariate data analysis techniques such as factor analysis, multiple linear and non-linear regression analysis and clustering. I have extensive experience of undertaking quantitative data analysis using the IBM SPSS statistics software (and its syntax). I am also particularly expert in predictive statistics such as bootstrap and Monte Carlo techniques.

External activities

Member of the HTA group of the IFMBE
Member of the UK NIHR MIC London
Co-chair of the eGLU (Italian Usability Working Group)
Ambassador of HCII