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Public Relations/ Advertising, Marketing and Consumer Behavior
Agenda-Setting Theory
Attraction-Selection-Attrition Framework
Attribution Theory
Cognitive Dissonance theory
Elaboration Likelihood Model
Expectancy Value Theory
Priming
Semiotic Theories
Theory of Planned Behavior/ Reasoned Action
Uncertainty Reduction Theory
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Communication Studies Theories
Theory clusters
Public Relations/ Advertising, Marketing and Consumer Behavior
Agenda-Setting Theory
Attraction-Selection-Attrition Framework
Attribution Theory
Cognitive Dissonance theory
Elaboration Likelihood Model
Expectancy Value Theory
Priming
Semiotic Theories
Theory of Planned Behavior/ Reasoned Action
Uncertainty Reduction Theory