See Employees CS

Rompay, Dr. (Thomas) van

Associate Professor

In the office: Mo – Fri
Building: Cubicus, room C 208
Telephone: +31 (0)53 – 489 3607; +31 (0)53 – 489 3299 (secretary)

General Information

Thomas van Rompay is an Associate Professor at the Department of Communication Science of the University of Twente (UT) in the Netherlands. He has a background in cognitive psychology. After obtaining his master degree at Leiden University, he pursued his PhD at Delft Technical University, Department of Industrial Design Engineering. Specifically, he studied design experience from an embodied cognition perspective, investigating how design communicates meaning and affect. Since 2005, he works at The University of Twente. His current research projects take place on the threshold of design and psychology where he studies, amongst others, influences of environmental design and technology on health and wellbeing, and multi-sensory experiences as a function of packaging design. In addition, Van Rompay collaborates in multi-disciplinary projects in order to develop design and technology for people with health challenges, amongst others in ZonMW's "Growing Roots: Connecting Elderly through Virtual Nature Spaces", and in Horizon 2020's "MinD: Designing for people with Dementia". At the UT, he participates in tech-inspired programs including Living Smart Campus and Tech4People. Furthermore, he teaches and works at the University’s DesignLab where he is a DL-fellow.


Design research, focusing on

  • Visual communication
  • Environmental and product design
  • Design for healthcare
  • Hi-tech and behaviour change


Main Publications:

Van Rompay, T. J. L., Finger, F., Saakes, D., & Fenko, A. (2016). Tasting with the hands: Effects of 3D printed material surface patterns on beverage evaluation (manuscript under revision; revised version). Food Quality and Preference.

Van Rompay, T. J. L., & Jol, T. (2016). Wild and free: Unpredictability and spaciousness as predictors of creative performance. Journal of Environmental Psychology, 48, 140-148.

Van Rompay, T. J. L., Deterink, F., Fenko, A. (2016). Healthy package, healthy product? Effects of packaging design as a function of purchase setting. Food Quality and Preference, 53, 84-89.

Jansen, A. M., Giebels, E., Van Rompay, T. J. L., Austrup, S., & Junger, M. (2016). Order and control in the environment: Exploring the effects on undesired behaviour and the importance of locus of control. Legal and Criminal Psychology. doi:10.1111/lcrp.12095.

Ludden, G. D. S., Van Rompay, T. J. L., Kelders, S. M., & Van Gemert-Pijnen, J. E. W. C. (2015). How to increase reach and adherence of web-based interventions: A design research viewpoint.

Journal of Medical Internet Research, 17(7):e172.

Ludden, G. D. S., & Van Rompay, T. J. L. (2015). How does it feel? Exploring touch on different levels of product experience.

Journal of Engineering Design, 26(4-6), 1-12.

Van Rompay, T. J. L., & Ludden, G. D. S.(2015). Types of embodiment in design: The embodied foundations of meaning and affect in product design. International Journal of Design, 9(1), 1-11.

Te Vaarwerk, M., Van Rompay, T. J. L., & Okken, V. S. (2015). Under cover and close at hand: Embodied metaphor in packaging design. International Journal of Design, 9(1), 29-37.

Van Rompay, T. J. L., Fransen, M. L., & Borgelink, B. G. (2014). Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation. Marketing Letters, 25, 397-407.

Hartman, L. L., Okken, V. S., & Van Rompay, T. J. L. (2014). De invloed van realisme en complexiteit in fotografiegebruik op de waardering van tweens. Tijdschrift voor Communicatiewetenschap, 3, 20-31.

Van Rompay, T. J. L., & Veltkamp, M. (2014). Product packaging metaphors: Effects of ambiguity and explanatory information on consumer appreciation and brand perception. Psychology & Marketing, 31, 404-415.

Van Rompay, T. J. L., Veltkamp, M., & Pruyn, A. T. H. (2014). A view from the inside: Perspective taking in object perception. Sensoria — A Journal of Mind, Brain, and Culture, 10, 34-40.

Okken, V. S., Van Rompay, T. J. L., & Pruyn, A. Th. H. (2013). Room to move: On spatial constraints and self-disclosure during intimate conversations. Environment & Behavior, 45(6) 737–760.

Okken, V. S., Van Rompay, T. J. L., & Pruyn, A. Th. H. (2013). When the world is closing in. Effects of perceived room brightness and communicated threat during patient-physician interaction. HERD - Health Environments Research and Design Journal, 7(1), 35-51.

Fransen, M. L. Van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing & Sponsorship, 14, 112-125.

Van Rompay T. J. L., De Vries, P. W., Bontekoe, F., & Tanja-Dijkstra, K. (2012). Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations. Psychology & Marketing, 29, 919-928.

Van Rompay, T. J. L., Tanja-Dijkstra, K., Verhoeven, J. W. M., & Van Es, A. (2012). On store design and consumer motivation: spatial control and arousal in the retail context. Environment & Behavior, 44, 800-820.

Van Rompay, T. J. L., Krooshoop, J., Verhoeven, J. W. M., & Pruyn, A. T. H. (2012). With or without you: Interactive effects of retail density and need for affiliation on shopping pleasure and spending. Journal of Business Research. 65, 1126-1131.

Okken, V., Van Rompay, T. J. L., & Pruyn, A. T. H. (2012). Exploring space in the consultation room: Environmental factors influencing patient-physician communication. Journal of Health Communication, 17, 397-412.

Gosselt, J. F., Van Rompay, T. J. L., & Tolhuis, D. (2012). Buzzing health: health education by buzz compared to print media. International Journal of Health Promotion and Education, 50, 219-228.

Van Kuilenburg, P., De Jong, M. D. T., & Van Rompay, T. J. L. (2011). “That was funny but what was the brand again?” Humorous television commercials and brand linkage. International Journal of Advertising, 30, 795-814.

Van Rompay, T. J. L., & Pruyn, A. T. H. (2011). When visual product features speak the same language: Effects of shape-typeface congruence on brand perception and price expectations. Journal of Product Innovation Management, 28, 599-610.

Becker, L., Van Rompay, T. J. L., Schifferstein, H. N. J., & Galetzka, M. (2011). Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference, 22, 17-23.

Fransen, M. L., Van Rompay, T. J. L., & Van der Plas, N. (2011). Where the action is: Events als Marketingcommunicatiestrategie. Tijdschrift voor Communicatiewetenschap, 39, 21-37.

Van Rompay, T. J. L., De Vries, P. W., & Van Venrooij, X. G. (2010). More than words: On the importance of picture-text congruence in the online environment. Journal of Interactive Marketing, 24, 22-30.

Van Rompay, T. J. L., & Tanja-Dijkstra, K. (2010). Directions in Healthcare Research: Pointers from retailing and services marketing. HERD - Health Environments Research & Design Journal, 3, 87-100.

Van Rompay, T. J. L., Vonk, D. J., & Fransen, M. L. (2009). The eye of the camera: Effects of security cameras on helping behavior. Environment and Behavior, 41, 60-74.

Van Rompay, T. J. L., Pruyn, A. T. H., & Tieke, P. (2009). Symbolic meaning integration in design and its influence on product and brand evaluation. International Journal of Design, 3, 19-26.

Verhoeven, J. W. M., Van Rompay, T. J. L., & Pruyn, A. T. H. (2009). The price facade: Symbolic and behavioral price cues in service environments. International Journal of Hospitality Management, 28, 604-611.

Okken, V., Van Rompay, T. J. L., & Pruyn, A. T. H. (2009). The influence of perceived spaciousness on self-disclosure in the consultation room. In S. Durmisevic & K. Dijkstra (Eds.), Innovation in Design and Management of Healthcare Facilities and Healthy Environments (pp. 1-9).

Van Rompay, T. J. L., De Vries, P. W., & Pruyn, A. T.H. (2009). Imagery-text congruence in online commerce and its influence on attitude formation: A processing fluency account. Advances in Consumer Research, 36, 541-542.

Verhoeven, J. W. M., Van Rompay, T. J. L., & Pruyn, A. T. H. (2009). At face value: Visual antecedents of impression formation in servicescapes. Advances in Consumer Research, 36, 233-237.

Van Rompay, T. J. L., Galetzka, M., Pruyn, A. T. H., & Moreno-Garcia, J. (2008). Human and spatial dimensions of retail density: The role of perceived control revisited. Psychology & Marketing, 25, 319-335.

Van Rompay, T. J. L., & Pruyn, A. T. H. (2008). Brand visualization: Effects of ‘product shape-typeface design’ congruence on brand perceptions and price expectations. Advances in Consumer Research, 35, 825-826.

Verhoeven, J. W. M., Van Rompay, T. J. L. & Pruyn, A. T. H. (2007). Let your workspace speak for itself: The impact of material objects on impression formation and service quality perception. Advances in Consumer Research, 34, 669-674.

Van Rompay, T. J. L., Hekkert, P., Saakes, D., & Russo, B. (2005). Grounding abstract object characteristics in embodied interactions. Acta Psychologica, 119, 315-351.

Van Rompay, T. J. L., Hekkert, P., & Muller, W. (2005). The bodily basis of product experience. Design Studies, 26, 359-377.

Research interests

Design and Embodied Cognition: Why do people perceive specific meanings in products and environments?

Spatial Design and Wellbeing: How do spatial features of natural and designed environments contribute to healing and wellbeing?

Empathy and Perspective Taking: How to foster engagement in human-product interaction, and empathy between people by means of design?


  • Design & Emotion (master course)
  • Marketing Communication (bachelor course)