See Business Administration information for current students

Content, vision, mission and Intended Learning Outcomes

The Master of Science in Business Administration programme is committed to educate pioneering and curious graduates with an inclusive mind-set, who can research, design and organise both independently and through projects, with a profound social and economic impact, and are well-prepared to workin a specialised junior management (advisory) role in an international context or further specialise in a PhD or PDEng programme.

During the educational programme students work with and build knowledge in the programme's business administration sub-disciplines: Digital Business, Entrepreneurship, Innovation and Strategy, Financial Management, Human Resource Management, International Management, Purchasing and Supply Management, and Strategic Marketing.

The Master's of Science in Business Administration programme is: scientifically formulated and academically sound; problem-oriented; multi-disciplinary; oriented to the organizational environment; innovative and entrepreneurial; internationally-oriented; and, socially-responsible business practices. The Intended Learning Outcomes are mentioned below.

Within the programme the topics of Ethics, Responsibility, and Sustainability (ERS) are embedded. The full Faculty of Behavioural, Management and Social Sciences is member of PRME, and puts efforts in addressing the Sustainable Developement Goals (SDG's). More information can be found via

MSc BA Aims and Intended Learning Outcomes (ILO’s)

University/school aim 

The University of Twente aims to produce outstanding graduates who excel by combining expertise from a range of fields as they design solutions that meet the demands of the future. A future defined by ambition, innovation and entrepreneurship. The UT alumni are well-rounded individuals with a thorough knowledge of their discipline. They are uniquely capable of taking a smart and relevant approach to applying their expertise. This approach is informed by their keen awareness of the interdependence between technology, the individual and society, this is reflected by the UT slogan ‘High Tech Human Touch’. The core values of the University of Twente (UT) is what makes the UT unique: focused on society, driven by synergy, entrepreneurial, and international. The UT seeks to develop a wide range of personal skills in the three areas of researching, designing and organizing.

The school of Behavioural, Management & Social Sciences (BMS) is embedded in UT’s high tech environment, which provides ample opportunities for smart innovations. BMS graduates are educated on the interface between the technological and the social domain. The research focus is on how technology interacts with people and society. The school of BMS thus brings the human touch in the ‘High Tech Human Touch’. The school has a strong basis of disciplinary knowledge from the behavioural management and social sciences domains and collaborates in multidisciplinary teams in research and education, within and across the school. Where social science researchers at other universities often stop after having described the social challenges and analysed them to provide an explanation of the phenomena at hand, at the University of Twente we take two additional steps:

  1. We seek to design a solution (intervention) that may help to solve the problem identified, and
  2. We seek out how best to implement these interventions, and we evaluate the success or failure of the intervention.

Source: University of Twente Vision 2020/Tech4people

Programme's vision, mission and core values


We are committed to educate pioneering and curious graduates with an inclusive mind-set, who can research, design and organise both independently and through projects, with a profound social and economic impact, and are well-prepared to work in a specialised junior management (advisory) role in an international context or further specialise in a PhD or PDEng programme.

Core values

·         Pioneering: we aim to be at the forefront of social and technological innovation

·         Curious: we are open to varied experiences and embrace ambiguity

·         Inclusive: we collaborate, we look after each other and demonstrate neighbourship

·         Proud: we are proud of what we do, and act with integrity and responsibility


The University of Twente prides itself for being entrepreneurial since 1986. Social and economic impact are core to the mission of the university and the master programme in business administration fulfils an important role for the university, the region, and beyond by interacting with businesses and delivering graduates with an entrepreneurial attitude – which is far broader than starting a company.

For this purpose, our programme rests on the pillars of ‘research-design-organise’ professional roles, student driven learning to encourage flexibility and an entrepreneurial attitude, and project-based work. In line with the university’s motto of “High-Tech, Human Touch” (HTHT), we acknowledge that technology is an inherent part of modern society and that human aspects are an integral part to any engineering challenge. For this purpose, we educate interdisciplinary T-shaped professionals that combine in-depth knowledge in their domain with broad knowledge in associated domains.

Our programme focuses on designing social and/or technological innovations and bringing them to the market, while considering their wider social context and associated ethical implications. Our classroom is international and inclusive and group work forms a key part of the learning experience. Our graduates are global citizens as we provide explicit attention to intercultural skills and an open mind- set with opportunities for obtaining additional international experience– skills, mind-sets and experiences that are shared by our teachers.

Programme specific Intended Learning Outcomes

1. RESEARCH: The UT MSc BA graduate is competent in business research, as the graduate is able to deal with research issues based on an analytical and conceptual approach to contribute to the existing body of knowledge and to create new knowledge in High Tech Human Touch (HTHT) (international) business contexts, given a defined set of sub-disciplines.

The graduate is able to, independently:

1.1       formulate problem statements to develop relevant and rigorous research questions within a track-specific HTHT context

1.2       critically reflect on business concepts, models and theories to build a rigorous theoretical framework and an appropriate research design, within a track-specific HTHT context

1.3       collect and analyse qualitative and quantitative data and interpret findings related to the research questions

1.4       critically evaluate findings to formulate contributions to theory, and recommendations for future research and practice, within a track-specific HTHT context


2. DESIGN: The UT MSc BA graduate is competent in business design, as the graduate is able to independently apply a design cycle to create innovative and research-based solutions to business problems in (international) HTHT business contexts.

The graduate is able to, independently:

2.1       analyse a business problem in its context using theories to identify criteria and constraints for the solution space

2.2       design rigorous solutions for business problems, demonstrating entrepreneurial competences in theory-based practice

2.3       critically evaluate alternative solutions and their implementation

2.4       advise on and design an implementation plan


3. ORGANIZE: The UT MSc BA graduate is competent in organizing, managing and taking a leading role in change processes in global HTHT business contexts, using entrepreneurial business skills.

The graduate is able to, independently:

3.1       organize and manage in a HTHT business context, using academic and professional skills (e.g., communication, project management, teamwork, self-management, organizational sensitivity), demonstrating an entrepreneurial attitude and entrepreneurial behaviour

3.2       create value for business based on academic competences

3.3       critically reflect on organizational performance including responsible, sustainable and ethical aspects of business

3.4       identify and develop new competences for life-long professional development towards senior management (advisory) or research positions