Specialisation Marketing Communication

Specialisation Marketing Communication 2016/2017

Semester 1 (September)

Semester 2 (February)

Block 1A

Block 1B

Block 2A

Block 2B

5EC

5EC

5EC

5EC

Essentials in Marketing Communication and Consumer Behaviour

Research Topics in Communication and Consumer Behaviour

Essentials in Marketing Communication and Consumer Behaviour

Research Topics in Communication and Consumer Behaviour

Galetzka

Tempelman

Galetzka

Tempelman

201400184

201100174

201400184

201100174

5EC

5EC

5EC

5EC

Persuasive Communication

Multisensory Marketing and Product Experience

Design and Emotion

Intervention Design

Pruyn

Fenko

Van Rompay

Pol

192402500

201200066

201500440

201500385

 

5EC

5EC

 

 

Consumer Experience of the Service Environment

Advertising and Marketing Psychology

 

 

Galetzka

Voorn

 

 

201400186

201200049

 

Obligatory (core) courses (offered twice a year)

Specialisation courses (offered once a year)

Core and specialisation courses specialisation Marketing Communication

Course code

Course name

Course type

Block

EC

 

Obligatory courses (10 EC)

 

 

 

201400184

Essentials in Marketing Communication and Consumer Behaviour

Core course

1A / 2A

5

201100174

Research Topics in Marketing Communication and Consumer Behaviour

Core course

1B / 2B

5

 

Obligatory: at least two of the following courses ( 10 EC):

 

 

 

192402500

Persuasive Communication

Spec. course

1A

5

201400186

Consumer Experience of the Service Environment

Spec. course

1B

5

201200066

Multisensory Marketing and Product Experience

Spec. course

1B

5

201500440

Design and Emotion

Spec. course

2A

5

201500080

Advertising and Marketing Psychology

Spec. course

2A

5

201500385

Intervention Design

Spec. course

2B

5

The range of specialisation courses and the block in which the courses are offered can change each academic year.