Henseler, J.

Prof.dr.ir. J. Henseler (Jörg)

Professor of Product-Market Relations

Telephone:

 

Email:

Room:

+31 53 489 2953

J.Henseler@utwente.nl

Horstring N206

 

 

 

General Information

Prof. Dr. Jörg Henseler holds the Chair of Product-Market Relations at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Before, he was Associate Professor of Marketing at the Institute for Management Research, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands. He is Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain, and Visiting Professor at The Higher Institute of Statistics and Information Management (ISEGI), Universidade Nova de Lisboa, Portugal.

For more information on his work, please visit his website.

Expertise

Prof. Dr. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles and edited two books on PLS (see below the full list of publications). A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world–including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)–to speak to students, faculty, and professionals about structural equation modeling.

Publications

 

Articles

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Dijkstra, Theo K.; Henseler, Jörg (forthcoming), Consistent partial least squares path modeling, MIS Quarterly, accepted for publication.

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Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko (forthcoming). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, doi:10.1007/s11747-014-0403-8.

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Okazaki, Shintaro; Benavent, Amadeo; Navarro, Angeles; Henseler, Jörg (forthcoming). Impact of community awareness campaigns on protective behavior: Responding to threats when the earth trembles. Journal of Public Policy & Marketing, doi:10.1509/jppm.13.045.

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van der Aa, Zanna; Bloemer, José; Henseler, Jörg (forthcoming). Using customer contact centres as relationship marketing instruments. Service Business, doi:10.1007/s11628-013-0223-9.

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Dijkstra, Theo K.; Henseler, Jörg (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational Statistics & Data Analysis, 81 (1), 10-23, doi:10.1016/j.csda.2014.07.008.

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Sarstedt, Marko; Ringle, Christian M.; Henseler, Jörg; Hair, Joseph F. (2014). On the emancipation of PLS-SEM: a comment on Rigdon (2012). Long Range Planning, 47 (3), 154-160, doi:10.1016/j.lrp.2014.02.007.

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Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; Ringle, Christian M.; Diamantopoulos, Adamantios; Straub, Detmar W.; Ketchen, David J., Jr.; Hair, Joseph F.; Hult, G. Tomas M.; Calantone, Roger J. (2014), Common beliefs and reality about PLS: Comments on Rönkkö & Evermann (2013), Organizational Research Methods, 17 (2), 182-209, doi:10.1177/1094428114526928.

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Okazaki, Shintaro; Castañeda, José Alberto; Sanz-Blas, Silvia; Henseler, Jörg (2013). Physicians' appraisal of mobile health monitoring. Service Industries Journal, 33 (13-14), 1326-1344, doi:10.1080/02642069.2013.815737.

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van der Aa, Zanna; Bloemer, José; Henseler, Jörg; Roemer, Ellen (2013). Customer-Care-Center-Qualität: Messung und Nutzung. Marketing Review St. Gallen, 30 (3), 16-24.

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Henseler, Jörg; Roemer, Ellen (2013). "Let's wait and see!" The real option to switch as a new element of customer value. Schmalenbach Business Review, 65 (2), 113-137.

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Henseler, Jörg; Sarstedt, Marko (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28 (2), 565-580, doi:10.1007/s00180-012-0317-1.

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Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, Bernd; Aksoy, Lerzan; Buoye, Alexander; Henseler, Jörg (2013). Data-driven services marketing in a connected world. Journal of Service Management, 24 (3), 330-352, doi:10.1108/09564231311327021.

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van der Aa, Zanna; Bloemer, José; Henseler, Jörg (2012). Reducing employee turnover through customer contact center job quality. International Journal of Human Resource Management, 23 (18), 3925-3941, doi:10.1080/09585192.2012.669782.

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Coelho, Pedro Simões; Henseler, Jörg (2012). Creating customer loyalty through service customization. European Journal of Marketing, 46 (3/4), 331-356, doi:10.1108/03090561211202503.

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van Dun, Zanna; Bloemer, José; Henseler, Jörg (2012). Job quality in the customer contact centre: conceptual foundation and scale development. Service Industries Journal, 32 (2), 171-196, doi:10.1080/02642069.2010.531120.

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Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, 48 (2), 75-92, doi:10.1111/j.1745-493X.2011.03260.x, (winner of the 2012 Harold E. Fearon Best Paper Award).

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Furrer, Olivier; Tjemkes, Brian; Henseler, Jörg (2012). A model of response strategies in strategic alliances: a PLS analysis of a circumplex structure. Long Range Planning, 45 (5-6), 424-450, doi:10.1016/j.lrp.2012.10.003.

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Henseler, Jörg (2012). Why generalized structured component analysis is not universally preferable to structural equation modeling. Journal of the Academy of Marketing Science, 40 (3), 402-413, doi:10.1007/s11747-011-0298-6.

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Henseler, Jörg; Fassott, Georg; Dijkstra, Theo K.; Wilson, Bradley (2012). Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling. European Journal of Information Systems, 21 (1), 99-112, doi:10.1057/ejis.2011.36.

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Mandják, Tibor; Henseler, Jörg; Simon, Judit; Szalkai, Zsuzsanna (2012). Typology of business relationships using buyers' and suppliers' perceptions. The IMP Journal, 6 (2), 109-134.

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Money, Kevin G.; Hillenbrand, Carola; Henseler, Jörg; Da Camara, Nuno (2012). Exploring unanticipated consequences of strategy amongst stakeholder segments: the case of a European revenue service. Long Range Planning, 45 (5-6), 395-423, doi:10.1016/j.lrp.2012.09.003.

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Okazaki, Shintaro; Castañeda, José Alberto; Sanz-Blas, Silvia; Henseler, Jörg (2012). Factors affecting mobile-based diabetes monitoring adoption: initial responses from Japanese physicians. Journal of Medical Internet Research, 14 (6), e183, doi:10.2196/jmir.2159.

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Dijkstra, Theo K.; Henseler, Jörg (2011). Linear indices in nonlinear structural equation models: best fitting proper indices and other composites. Quality & Quantity, 45 (6), 1505-1518, doi:10.1007/s11135-010-9359-z.

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Henseler, Jörg; Wilson, Bradley; Westberg, Kate (2011). Managers' perceptions of the impact of sport sponsorship on brand equity. Sport Marketing Quarterly, 20 (1), 7-21.

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van Dun, Zanna; Bloemer, José; Henseler, Jörg (2011). Perceived customer contact centre quality: conceptual foundation and scale development. Service Industries Journal, 31 (8), 1347-1363, doi:10.1080/02642060903437584.

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van Riel, Allard C. R.; Semeijn, Janjaap; Hammedi, Wafa; Henseler, Jörg (2011). Technology-based service proposal screening and decision-making effectiveness. Management Decision, 49 (5), 762-783, doi:10.1108/00251741111130841.

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Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M. (2011). Multi-group analysis in partial least squares (PLS) path modeling: alternative methods and empirical results. Advances in International Marketing, 22, 195-218, doi:10.1108/S1474-7979(2011)0000022012.

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Henseler, Jörg (2010). On the convergence of the partial least squares path modeling algorithm. Computational Statistics, 25 (1), 107-120, doi:10.1007/s00180-009-0164-x.

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Henseler, Jörg; Chin, Wynne W. (2010). A comparison of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling. Structural Equation Modeling, 17 (1), 82-109, doi:10.1080/10705510903439003.

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Henseler, Jörg; Horváth, Csilla; Sarstedt, Marko; Zimmermann, Lorenz (2010). A cross-cultural comparison of brand extension success factors: a meta-study. Journal of Brand Management, 18 (1), 5-20, doi:10.1057/bm.2010.25.

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Reinartz, Werner; Haenlein, Michael; Henseler, Jörg (2009). An empirical comparison of the efficacy of covariance-based and variance-based SEM. International Journal of Research in Marketing, 26 (4), 332-344, doi:10.1016/j.ijresmar.2009.08.001.

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Ziggers, Gerrit-Willem; Henseler, Jörg (2009). Inter-firm network capability – how it affects buyer-supplier performance. British Food Journal, 111 (8), 794-810, doi:10.1108/00070700910980928.

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Garcia Boy, Regine; Henseler, Jörg; Ramaekers, Johannes G.; Mattern, Rainer; Skopp, Gisela (2009). A comparison between experimental and authentic blood/serum ratios of MDMA and MDA. Journal of Analytical Toxicology, 33 (5), 283-286, doi:10.1093/jat/33.5.283.

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Henseler, Jörg; Ringle, Christian M.; Sinkovics, Rudolf R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277-319, doi:10.1108/S1474-7979(2009)0000020014.

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Henseler, Jörg; Wilson, Bradley; de Vreede, Dorien (2009). Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events. International Journal of Sports Marketing and Sponsorship, 10 (3), 244-251.

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Garcia Boy, Regine; Henseler, Jörg; Mattern, Rainer; Skopp, Gisela (2008). Determination of morphine and 6-acetylmorphine in blood with use of dried blood spots. Therapeutic Drug Monitoring, 30 (6), 733-739, doi:10.1097/FTD.0b013e31818d9fdb.

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Henseler, Jörg; Wilson, Bradley; Götz, Oliver; Hautvast, Caspar (2007). Investigating the moderating role of fit on sports sponsoring and brand equity: a structural model. International Journal of Sports Marketing and Sponsorship, 8 (4), 321-329.

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Henseler, Jörg (2006). Was bedeutet Trägheit? Begriff und Wirkung der Trägheit im Rahmen des Wechselverhaltens von Konsumenten im Strommarkt. der markt, 45 (3), 168-172, doi:10.1007/BF03032163.

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Henseler, Jörg (2005). Einführung in die PLS-Pfadmodellierung. Wirtschaftswissenschaftliches Studium, 34 (2), 70-75.

Monographs

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Henseler, Jörg (2006). Das Wechselverhalten von Konsumenten im Strommarkt: Eine empirische Untersuchung direkter und moderierender Effekte. Wiesbaden: Deutscher Universitätsverlag, doi:10.1007/978-3-8350-9095-8.

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Henseler, Jörg; Hoffmann, Thorsten (2003). Kundenwert als Baustein zum Unternehmenswert. Hamburg: Dr. Kovac.

Edited Books

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Esposito Vinzi, Vincenzo; Chin, Wynne W.; Henseler, Jörg; Wang, Huiwen (2010). Handbook of Partial Least Squares: Concepts, Methods and Applications (Springer Handbooks of Computational Statistics Series, vol. II). Heidelberg, Dordrecht, London, New York: Springer, doi:10.1007/978-3-540-32827-8.

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Bliemel, Friedhelm W.; Eggert, Andreas; Fassott, Georg; Henseler, Jörg (2005). Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel.

Book Chapters

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Fassott, Georg; Henseler, Jörg. Formative (measurement). In: Cooper, Cary; Lee, Nick; Farrell, Andrew (Eds.). Wiley Encyclopedia of Management, Volume 9, Marketing, 3rd edition. Chichester: Wiley, forthcoming.

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Henseler, Jörg. Partial least squares (PLS). In: Cooper, Cary; Lee, Nick; Farrell, Andrew (Eds.). Wiley Encyclopedia of Management, Volume 9, Marketing, 3rd edition. Chichester: Wiley, forthcoming.

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Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko (2012). Using partial least squares path modeling in international advertising research: basic concepts and recent issues. In: Okazaki, Shintaro (Ed.). Handbook of Research in International Advertising. London: Edward Elgar, pp. 252-276.

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Henseler, Jörg (2012). PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis. In: Gaul, Wolfgang A.; Geyer-Schulz, Andreas; Schmidt-Thieme, Lars; Kunze, Jonas (Eds.). Challenges at the Interface of Data Analysis, Computer Science, and Optimization (Studies in Classification, Data Analysis, and Knowledge Organization). Berlin, Heidelberg: Springer, pp. 495-501, doi:10.1007/978-3-642-24466-7_50.

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Esposito Vinzi, Vincenzo; Chin, Wynne W.; Henseler, Jörg; Wang, Huiwen (2010). Editorial: perspectives on partial least squares. In: Esposito Vinzi, Vincenzo; Chin, Wynne W.; Henseler, Jörg; Wang, Huiwen (Eds.). Handbook of Partial Least Squares: Concepts, Methods and Applications (Springer Handbooks of Computational Statistics Series, vol. II). Heidelberg, Dordrecht, London, New York: Springer, pp. 1-20, doi:10.1007/978-3-540-32827-8_1.

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Henseler, Jörg; Fassott, Georg (2010). Testing moderating effects in PLS path models: an illustration of available procedures. In: Esposito Vinzi, Vincenzo; Chin, Wynne W.; Henseler, Jörg; Wang, Huiwen (Eds.). Handbook of Partial Least Squares: Concepts, Methods and Applications(Springer Handbooks of Computational Statistics Series, vol. II). Heidelberg, Dordrecht, London, New York: Springer, pp. 713-735, doi:10.1007/978-3-540-32827-8_31.

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Betzin, Jörg; Henseler, Jörg (2005). Einführung in die Funktionsweise des PLS-Algorithmus. In: Bliemel, Friedhelm W.; Eggert, Andreas; Fassott, Georg; Henseler, Jörg (Eds.). Handbuch PLS-Pfadmodellierung. Methode, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel, pp. 49-69.

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Bliemel, Friedhelm W.; Eggert, Andreas; Fassott, Georg; Henseler, Jörg (2005). Die PLS-Pfadmodellierung. Mehr als eine Alternative zur Kovarianzstrukturanalyse. In Bliemel, Friedhelm W.; Eggert, Andreas; Fassott, Georg; Henseler, Jörg (Eds.). Handbuch PLS-Pfadmodellierung. Methode, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel, pp. 9-16.

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Bliemel, Friedhelm W.; Henseler, Jörg (2003). Customer Equity in KMUs. In: Meyer, Jörn-Axel (Ed.): Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen. Lohmar: Eul, pp. 235-252.

Conference Presentations and Proceedings

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Petersone, Elina; van Riel, Allard C. R.; Henseler, Jörg; Roemer, Ellen (forthcoming). To adopt, or not to adopt: that is the question. 22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10.

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Wilson, Bradley; Briels, Rens; Henseler, Jörg (2014). Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence. 13th International Conferences on Research in Advertising (ICORIA), Amsterdam, The Netherlands, June 26-28.

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Dijkstra, Theo K.; Henseler, Jörg (2014). Assessing and Testing the Goodness-of-Fit of PLS Path Models. 3rd VOC Conference, Leiden, The Netherlands, May 9.

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Köhler, Annette; Eulerich, Marc; Henseler, Jörg (2013). Tätigkeiten der Internen Revision - Die Rolle von Aufsichtsrat und Vorstand. DIIR-Kongress, Dresden, Germany, October 1-2.

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Rai, Arun; Goodhue, Dale; Henseler, Jörg; Thompson, Ron (2013). To PLS or Not to PLS: That is the Question. 19th Americas Conference on Information Systems, Chicago, Illinois, August 15-17.

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Dijkstra, Theo K.; Henseler, Jörg (2013). Consistent Partial Least Squares. 2nd VOC Conference, Antwerp, Belgium, May 31.

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Ringle, Christian M.; Sarstedt, Marko; Henseler, Jörg (2013). Advances in PLS path modeling. 75. Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V., Pre-Conference Workshop, Würzburg, Germany, May 22.

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Horváth, Csilla; Paap, Richard; Henseler, Jörg (2012). To be seen or not to be seen? A time series study on the effectiveness of the placement of pylon signs. 9th Marketing Dynamics Conference, Tilburg, The Netherlands, August 24-25.

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van Riel, Allard C. R.; Henseler, Jörg; Semeijn, Janjaap (2012). Effects of decision-maker morale on resource allocation and commitment in the new product launch phase. 2012 Academy of Management Annual Meeting, Boston, Massachusetts, August 3-7.

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Roemer, Ellen; Henseler, Jörg (2012). Customer value under uncertainty. 41st EMAC conference, Lisbon, Portugal, May 22-25.

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Miltgen, Caroline L.; Henseler, Jörg (2012). A comparative approach to technology adoption: Explaining inter-technology variation in behavioral intention to adopt. 17ème édition du colloque de l'Association Information et Management, Bordeaux, France, May 21-23.

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Trinchera, Laura; Chin, Wynne W.; Esposito Vinzi, Vincenzo; Henseler, Jörg (2012). Methodological links and empirical comparisons between generalized structured component analysis, PLS path modeling, and maximum sum of explained variance. 7th International Conference on Partial Least Squares and Related Methods, Houston, Texas, USA, May 19-22.

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Ringle, Christian M.; Henseler, Jörg; Sarstedt, Marko (2011). PLS path modeling in innovation research. XXII ISPIM Conference, Hamburg, Germany, June 12-15.

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Trinchera, Laura; Chin, Wynne W.; Esposito Vinzi, Vincenzo; Henseler, Jörg (2011). A methodological comparison between PLS path modeling and generalized structured component analysis. 43e Journées de Statistique, Tunis, Tunesia, May 23-27.

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Berger, Katja; Henseler, Jörg (2011). Perceived salesperson authenticity in B2B-relationships: a qualitative study. 40th EMAC conference, Ljubljana, Slovenia, May 24-27.

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Henseler, Jörg; Hassenburs, Ann-Kathrin; van Birgelen, Marcel (2011). Referral behavior in member-gets-member campaigns: the role of premium size and tie strength. 40th EMAC conference, Ljubljana, Slovenia, May 24-27.

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Henseler, Jörg (2010). A comparison of covariance-based and variance-based structural equation modeling. Statistische Woche, Nürnberg, Germany, September 14-17.

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Henseler, Jörg (2010). Covariance-based structural equation modeling: foundations and applications. 10th Sensometrics Meeting, Rotterdam, The Netherlands, July 25-28, invited talk.

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Henseler, Jörg (2010). PLS-MGA: a non-parametric approach to partial least squares-based multi-group analysis, GfKl 2010 – German Classification Society 34th Annual Conference, Karlsruhe, Germany, July 21-23.

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van Birgelen, Marcel; Robben, Roderik; Henseler, Jörg (2010). Explaining consumer intentions to adopt online consumer reviews. 39th EMAC Conference, Copenhagen, Denmark, June 1-4.

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Henseler, Jörg; Ringle, Christian M. (2010). PLS path modeling. 72. Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V., Pre-Conference Workshop, Bremen, Germany, May 26.

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Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine (2009). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. 17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands, September 16-19, winner of the Best Paper Award.

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Eggert, Andreas; Hollmann, Sabine; Henseler, Jörg (2009). To whom belongs the customer? Toward a framework of customer channel switching. AMA Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 7-10.

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Henseler, Jörg; Horváth, Csilla (2009). A cross-cultural comparison of success factors of brand extensions: A Meta Study. 38th EMAC Conference, Nantes, France, May 26-29.

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Hollmann, Sabine; Eggert, Andreas; Henseler, Jörg (2009). Who owns the customer? Exploring customer loyalty in a channel context. 38th EMAC Conference, Nantes, France, May 26-29.

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Ziggers, Gerrit-Willem; Henseler, Jörg (2008). Network orientation: building networks that generate relational rents. SMS 28th Annual International Conference, Cologne, Germany, October 12-15.

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Henseler, Jörg (2008). Nonlinear effects in PLS path models: A comparison of available approaches. GfKl 2008 – German Classification Society 32nd Annual Conference, Hamburg, Germany, July 16-18.

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Henseler, Jörg; Driessen, Paul H.; Janzen, Kristina (2008). Success factors of brand extensions: the manager's perspective. 37th EMAC Conference, Brighton, U.K., May 27-30.

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Ziggers, Gerrit-Willem; Henseler, Jörg (2008). Inter-firm network orientation: buyer-supplier cooperation and sources of inter-organizational competitive advantage. 37th EMAC Conference, Brighton, U.K., May 27-30.

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Henseler, Jörg; Ringle, Christian M. (2008). Neue Entwicklungen in der PLS-Pfadmodellierung. 70. Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V., Pre-Conference Workshop, Berlin, Germany, May 14.

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Henseler, Jörg (2008). Introduction to structural equation modeling. JOCLAD 2008, the XVth annual conference of the Portuguese Classification and Data Analysis Association, Pre-Conference Workshop, Setúbal, Portugal, March 27-29.

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Henseler, Jörg (2008). Structural equation modeling: PLS path modeling in relationship marketing and brand management. JOCLAD 2008, the XVth annual conference of the Portuguese Classification and Data Analysis Association, Setúbal, Portugal, March 27-29, invited talk.

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Ziggers, Gerrit-Willem; Henseler, Jörg (2008). Network orientation: how it affects buyer-supplier performance. 110th EAAE Seminar 'System Dynamics and Innovation in Food Networks', Innsbruck-Igls, Austria, February 18-22.

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Wilson, Bradley; Henseler, Jörg (2007). Modeling reflective higher-order constructs using three approaches with PLS path modeling: a Monte Carlo comparison. Australian and New Zealand Marketing Academy Conference, Otago, Australia, December 3-5.

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Henseler, Jörg (2007). On the convergence of the partial least squares path modeling algorithm. In: Martens, Harald; Næs, Tormod (Hrsg.). Proceedings of PLS'07 – The 5th International Symposium on PLS and Related Methods, Ås, Norway, September 5-7, pp. 87-90.

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Callaghan, William; Wilson, Bradley; Ringle, Christian M.; Henseler, Jörg (2007). Exploring causal path directionality for a marketing model using Cohen's path method. In: Martens, Harald; Næs, Tormod (Eds.). Proceedings of PLS'07 – The 5th International Symposium on PLS and Related Methods, Ås, Norway, September 5-7, pp. 57-61.

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Henseler, Jörg (2007). A new and simple approach to multi-group analysis in partial least squares path modeling. In: Martens, Harald; Næs, Tormod (Eds.). Proceedings of PLS'07 – The 5th International Symposium on PLS and Related Methods, Ås, Norway, September 5-7, pp. 104-107.

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Henseler, Jörg; Wilson, Bradley; Dijkstra, Theo (2007). Testing non-linear effects in PLS path models. A simulation-based comparison of available approaches. In: Martens, Harald; Næs, Tormod (Eds.). Proceedings of PLS'07 – The 5th International Symposium on PLS and Related Methods, Ås, Norway, September 5-7, pp. 132-135.

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Henseler, Jörg (2007). Non-linear effects in PLS path models - a simulation-based comparison of available approaches. AMS World Marketing Congress, Verona, Italy, July 11-14.

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Henseler, Jörg; Ringle, Christian M. (2007). PLS Pfadmodellierung - Methode und Anwendung. 69. Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V., Pre-Conference Workshop, Paderborn, Germany, May 30.

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Henseler, Jörg; Wilson, Bradley (2007). Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events. 36th EMAC Conference, Reykjavik, Iceland, May 22-25.

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Henseler, Jörg; Fassott, Georg (2007). A new and simple approach to multi-group analysis in PLS path modeling. ESSEC/HEC Workshop on PLS, Cergy, France, April 30.

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Wilson, Bradley; Henseler, Jörg (2006). The mediating role of relationship quality impacting sponsorship effects on perceived economic outcomes. ANZMAC Conference, Brisbane, Australia, December 4-6.

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Henseler, Jörg; Wilson, Bradley; Götz, Oliver (2006). Investigating the moderating role of fit on sports sponsoring and brand equity: a structural model. In: Avlonitis, George J. (Ed.). Proceedings of the 35th EMAC Conference, Athens, Greece, May 23-26.

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Roemer, Ellen; Henseler, Jörg (2006). Does the value to defer switching lead to loyalty in relationships? Insights from real options theory. In: Avlonitis, George J. (Ed.). Proceedings of the 35th EMAC Conference, Athens, Greece, May 23-26.

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Betzin, Jörg; Henseler, Jörg (2005). Looking at the antecedents of perceived switching costs. A PLS path modeling approach with categorical indicators. PLS'05 International Symposium, Barcelona, Spain, September 7-9.

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Henseler, Jörg; Fassott, Georg (2005). Testing moderating effects in PLS path models. An illustration of available procedures. In: Aluja, Tomàs; Casanovas, Josep; Esposito Vinzi, Vincenzo; Morineau, Alain; Tenenhaus, Michel (Eds.). PLS and Related Methods. Proceedings of the PLS'05 International Symposium, Barcelona, Spain, September 7-9.

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Henseler, Jörg (2005). The valuation of flexibility as a reason for behavioral loyalty in subscription type markets. A real options approach. 13th International Colloquium in Relationship Marketing, St. John's, Newfoundland, Canada, June 21-24.

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Henseler, Jörg; Adolphs, Kai (2004). Formative measurement models under multicollinearity conditions. The case of service quality. In: Stremersch, Stefan (Ed.). Proceedings of the Marketing Science Conference, Rotterdam, The Netherlands, June 24-26, p. 50.

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Bliemel, Friedhelm W.; Adolphs, Kai; Henseler, Jörg (2004). Reconceptualizing service quality. A formative measurement approach using PLS path modeling. In: Munuera-Alemán, José L. (Ed.). Proceedings of the 33rd EMAC Conference, Murcia, Spain, May 18-21, p. 224.

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Henseler, Jörg (2003). From switching intention to switching behavior. Towards an integration of PLS and logistic regression. In: Vilares, Manuel et al. (Eds.). PLS and Related Methods. Proceedings of the PLS'03 International Symposium, Lisbon, Portugal, September 15-17, pp. 143-145.

Working Papers

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Dijkstra, Theo K.; Henseler, Jörg (2012). Consistent and Asymptotically Normal PLS Estimators for Linear Structural Equations. RU Groningen working paper.

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van der Aa, Zanna; Bloemer, Josée; Henseler, Jörg (2012). Customer Contact Centers as Relationship Marketing Instruments: The Role of Customer Contact Center Quality. IMR Working Paper Series, MAR12-01.

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van Riel, Allard C.R.; Henseler, Jörg; Semeijn, Janjaap (2012). An Inquiry into New Product Launch Decision Making: The Role of Morale. IMR Working Paper Series, MAR12-02.

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Furrer, Olivier; Tjemkes, Brian; Henseler, Jörg (2012). A Circumplex Model of the Behavioural Antecedents of Unintended Strategic Alliance Termination: A PLS-based Analysis. IMR Working Paper Series, STRAT12-01.

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Henseler, Jörg (2011). On the Strength-of-Fit Statistics of Generalized Structured Component Analysis. IMR Working Paper Series, MAR11-02.

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van der Aa, Zanna; Bloemer, Josée; Henseler, Jörg (2011). Reducing Employee Turnover through Customer Contact Center Job Quality. IMR Working Paper Series, MAR 11-03.

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Henseler, Jörg; Roemer, Ellen (2011). The Dynamic Component of Customer Value. Results from a Real Option Analysis in the German Public Health Insurance Market. IMR Working Paper Series, MAR 11-04.

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Ringle, Christian M.; Henseler, Jörg; Hubona, Geoffrey S. (2011). Using Finite Mixture Partial Least Squares to Assess Unobserved Heterogeneity in Technology Adoption. IMR Working Paper Series, MAR 11-05.

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Henseler, Jörg (2010). A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling: A Rejoinder. SSRN working paper.

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Reinartz, Werner; Haenlein, Michael; Henseler, Jörg (2009). An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM. SSRN working paper.

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Betzin, Jörg; Henseler, Jörg (2006). Looking at the Antecedents of Perceived Switching Costs: A PLS Path Modeling Approach with Categorical Indicators.

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Henseler, Jörg; Jonen, Andreas; Lingnau, Volker (2006). Die Rolle des Controllings bei der Ein- und Weiterführung der Balanced Scorecard: Eine empirische Untersuchung. Lingnau, Volker (Ed.). Beiträge zur Controlling-Forschung, vol. 7, 2nd ed.

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Henseler, Jörg; Jonen, Andreas; Lingnau, Volker (2004). Die Rolle des Controllings bei der Ein- und Weiterführung der Balanced Scorecard: Eine empirische Untersuchung. Lingnau, Volker (Ed.). Beiträge zur Controlling-Forschung, vol. 7.

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Bliemel, Friedhelm W.; Adolphs, Kai; Henseler, Jörg (2004). Reconceptualizing Service Quality: A Formative Measurement Approach Using PLS Path Modeling. Bliemel, Friedhelm W. (Ed.). Kaiserslauterer Schriftenreihe Marketing, vol. 21.

Research interests

His broad-ranging research interests encompass product, service, and brand management as well as structural equation modeling.

Teaching

Product-Market Relations , BSc

Capita Selecta Bachelor IO

Design Management 192850700, MSc

Capita Selecta Master IDE

Masterthesis

External Resources

ORCID iD: 0000-0002-9736-3048

ResearcherID: D-4047-2012

Scopus Author ID: 29067736100

Personal website: http://www.henseler.com

Google Scholar: http://scholar.google.com/citations?user=YiLHdRMAAAAJ&hl=en

ResearchGate: https://www.researchgate.net/profile/Joerg_Henseler

LinkedIn: http://nl.linkedin.com/pub/j%C3%B6rg-henseler/3/912/688