Thea van der Geest, Willem Pieterson & Peter de Vries
Informed Consent to Address Trust, Control, and Privacy Concerns in User Profiling
More and more, services and products are being personalized or
tailored, based on user-related data stored in so called user profiles or user
models. Although user profiling offers great benefits for both organizations and
users, there are several factors hindering the potential success of user profiling.
The most important factors are trust, control and privacy concerns. This paper
presents informed consent as a means to address the hurdles trust, control, and
privacy concerns pose to user profiling
This paper is presented in the Privacy Enhanced Personalization workshop at the UM2005 conference in Edinburgh, Scotland.