CTIT University of Twente

2005-03 Informed Consent to Address Trust, Control, and Privacy Concerns in User Profiling

June 2005

Thea van der Geest, Willem Pieterson & Peter de Vries

Informed Consent to Address Trust, Control, and Privacy Concerns in User Profiling

Abstract:

More and more, services and products are being personalized or

tailored, based on user-related data stored in so called user profiles or user

models. Although user profiling offers great benefits for both organizations and

users, there are several factors hindering the potential success of user profiling.

The most important factors are trust, control and privacy concerns. This paper

presents informed consent as a means to address the hurdles trust, control, and

privacy concerns pose to user profiling

This paper is presented in the Privacy Enhanced Personalization workshop at the UM2005 conference in Edinburgh, Scotland.

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