CTIT University of Twente

Klaassen, Dr. Rob

Contact:

Website: www.publiekencommunicatie.nl

E-mail: r.klaassen@minaz.nl

Address: Ministerie van Algemene Zaken

RVD / Dienst Publiek en Communicatie

Buitenhof 34

Postbus 20006

2500 EA Den Haag

Telephone: 070 356 43 71

Fax: 070 364 17 43

Work information

Since 2007 Rob Klaassen works as a research consultant for the Public information and Communication Office of the Ministry of General Affairs. He is responsible for managing and executing communication research projects for all ministries.

Rob Klaassen is a government communication specialist. He wrote a PhD thesis on the design of government information campaigns and graduated in 2004. After that he conducted research into e-government applications. Projects included research into the quality of online information portals, the information needs and information seeking strategies of citizens, and methods for evaluating personalized electronic systems.

Since april 1st 2007 Rob Klaassen works as a researchsultant for the Public information and Communication Office of the Ministry of General Affairs. He isresponsible for managing and executing communication research projects for the national government.

Expertise:

·

Interactive media research.

·

Research based Web design

·

Social media Weblogmonitoring

·

Qualitative research

·

Usability testing

·

Cross media evaluation

Research projects

Rob has been involved in multiple research projects for various ministeries. These included:

- Usability/eyetrack testing of the 'style guide' for ministerial corporate websites.

- Longitudinal study into ministerial websites' userprofiles ("webradar").

- Cross media evaluation of public information campaigns.

- Pilot studies into weblog monitoring and social media.

- User needs asessments and concepttesting for various websites

Courses:

Guest lecturer for the Master course Communication Studies: E-government Organization and Communication

Recent publications:

van der Geest, T. M., Klaassen, R., & Karreman, J. (2005). Overheidsinformatie op maat- Online zoekstrategieën van burgers – Rapport & Bijlagen.Universiteit Twente en Online advies.nl.

Klaassen, R., Karreman, J., & van der Geest, T. M. (2006). Designing government portal navigation around citizens' needs. In M.A. Wimmer et al. (Eds.): EGOV 2006. LNCS 4084, pp. 162–173.