Dr. Niels Pulles

Assistant professor

Building 10: Ravelijn

Room: RA 2252

Phone: +31 53 489 4556

Email: n.j.pulles@utwente.nl


General info

Niels Pulles is an assistant professor in the field of strategic supply management at the University of Twente. He received his MSc in Industrial Engineering and Management from the University of Twente and defended his PhD dissertation “the competition for supplier resources” September 2014.

Research interests


Supplier resource competition


Preferred customer status


Buyer-supplier innovation

Teaching responsibilities

In the International Business Administration (IBA) curriculum, Niels lectures and coordinates the Business Operations Management module and is involved in the development and teaching of the Supply Management elective. In the Business Administration (BA) master, Niels lectures on Purchasing Strategy and Systems. For the Industrial Engineering and Management program, he lectures on Operations Strategy (bachelor) and New Production Concepts (master). Next to this, Niels supervises theses of bachelor and master students and supervises several PhD students.

In the past Niels lectured on innovation management in the IBA course Technology Development and Production, joined the Study Tour “Brasilisation” to Brasil, and taught tutorials in the Business Research Methods course.

Niels received the 2016 IBA/BA teacher of the year award.


Journal publications:

Pulles, N.J., Veldman, J., Schiele, H. Winning competition for suppliers’ resources: The role of preferential resource allocation from suppliers, International Journal of Operations & Production Management, accepted for publication

Pulles, N.J., Schiele, H., Veldman, J., Hüttinger, L. (2016). The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer, Industrial Marketing Management, 54(April), 129-140 (link)

Pulles, N.J., Veldman, J., Schiele, H., Sierksma, H. (2014). Pressure or Pamper? The Effects of Power and Trust Dimensions on Supplier Resource Allocation, Journal of Supply Chain Management, 50(3), 16-36 (link)

Pulles, N.J., Veldman, J., Schiele, H. (2014). Identifying innovative suppliers in business networks: An empirical study, Industrial Marketing Management, 43(3), 409-418 (link)

Pulles, N.J., Schiele, H. (2013). Social capital determinants of preferential resource allocation in regional clusters, Management Revue, 24(2), 96-113 (pdf)

Book (chapter):

Pulles, N.J. (2014) The competition for supplier resources. ISBN: 978-90-365-3733-9. Doctoral dissertation, University of Twente.

Schiele, H., Veldman, J., Hüttinger, L., Pulles, N. (2012). Towards a social exchange theory perspective on preferred customership — concept and practice. In: Supply Management Research. R. Bogaschewsky, M. Eßig, R. Lasch and W. Stölzle, Gabler Verlag: 133-151.

Conference papers (selected):

Marchner, M. J., Pulles, N. J., Zunk, B. M. (2016). Competition for natural resources: An exploration of a natural factor market. 25th IPSERA conference. Dortmund, Germany.

Pulles, N. J., Vos, F. G. S. and Veldman, J. (2014). Competitor oriented supply management strategies. 23rd IPSERA conference. Pretoria, South Africa.

Practitioner Publications:

Schiele, H., Pulles, N., Möller, K. (2012) Megatrends 2022: Implikationen für den Einkauf. SCM Automotive.

Pulles, N., Veldman, J. (2012) Preferred customership: een ontbrekende schakel? Kwaliteitskring Twente, Themanummer Supply Chain Management. Jaargang 25 (Juni)

Pulles, N., Schiele, H. (2012) Innovation driven buyer-supplier relationships. As academic background in: Innovation in procurement: A new era of innovation in procurement process. Capgemini Consulting.