Pieterse, dr. M.E. (Marcel)

dr. Marcel Pieterse

Associate Professor






Mo. / Tu. / Wed. / Thu. / Fr.



Cubicus, room C145



+31 (0)53 – 489 6066

+31 (0)53 – 489 4470 (secretary)



+31 (0)53 – 489 2895

Personal website







After my graduation in Health Sciences in Maastricht (masters degree in Health Promotion), I did my PhD research at the University of Twente. This research involved the design, testing, and implementation of a brief smoking cessation intervention (‘MIS’) by general practitioners. Currently, this intervention has reached full institutionalization in Dutch primary care.

Following my PhD research I stepped out of the academic world and worked for several years at a consultancy firm (HHM) and the National Institute of Health Promotion and Disease Prevention (NIGZ). In 2002 I returned to the University of Twente as assistant professor, first at the department of Marketing communication & Consumer Psychology, and from 2005 at the department of Psychology, Health & Technology. Currently, I am appointed as associate professor in Health Psychology.

Current expertise

Addiction treatment & prevention (smoking cessation, alcohol abuse prevention, gaming addiction)

Design and Implementation of health promoting interventions in public health

Healing environments in health care settings

Implicit processes in health behavior



Implicit Cognitions and Health Behavior (B2 Psychology)


Public Health Psychology (Msc Health Psychology)


Entertainment-Education (Msc Health Psychology)


Health Communication (B2 Health Sciences)


Bachelor and Master Thesis supervision


Tobacco control


From intermediate outcomes to physical endpoints of behavioral change: modeling cognitive parameters for cost-effectiveness analyses in health promotion. ZonMw: start 2010. PhD: R. Prenger.


A randomised controlled trial with 2-year follow-up in COPD patients comparing a smoking reduction program with a placebo self-help intervention, on reduction followed by sustained cessation (REDUQ trial). Astma Fonds: start april 2009. PhD: P. Hagens


Evaluation of the effectiveness of an intensive SmokeStopTherapy in an outpatient clinic setting for patients with Chronic Obstructive Pulmonary disease. Astma Fonds: completed in 2006. PhD: L. Christenhusz

Determinants of addictive behaviors

My research in this topic focuses on social-cognitive and implicit determinants of alcohol abuse and other addictive (and compulsive) behaviors (xtc, cannabis, gambling, gaming), especially within adolescents and young adults.

Relevant grants on this topic include:


Happy Fris: Draagvlak voor alcoholbeleid onder Twentse ouders en hun kinderen. Gemeente Enschede; completed 2010.


Gezonde Slagkracht: de rol van jongerenwerkers in het detecteren en doorverwijzen van jongeren met problematisch middelengebruik. ZonMW; completed 2013.


Understanding problematic game behavior: Prevalence and the role of social cognitive determinants. Institute Behavioral Research; completed 2012. PhD: M.C. Haagsma.

Healing Environments


Healing environments: reducing anxiety and pain in patients undergoing CT surgery. ERASMUS; start jan 2011.


Designing healing environments: the effects of physical environmental stimuli in healthcare settings on the health and well-being of patients. College Bouw Ziekenhuis Voorzieningen; completed 2008. PhD: K. Dijkstra.

Mental Health in Low SES populations


Improving mental health by enhancing resilience and flourishing. Trimbos Institute; start 2012. PhD: M. Schotanus-Dijkstra.