3rd Effectuation Conference co-hosted by NIKOS

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The Netherlands Institute for Knowledge Intensive Entrepreneurship (NIKOS), University of Twente, and the Merrick School of Business of the University of Baltimore organize the

3rd Effectuation Research and Teaching Conference

Practicing Effectuation: Individual, Organizational, and Societal Impact

December 8-9, 2014, Enschede, The Netherlands

Professor Saras Sarasvathy, Darden Business School, University of Virginia, and the initial proponent of the effectuation concept, co-hosts this conference.

Effectuation is a logic used by expert entrepreneurs to solve problems in highly uncertain market environments. Since its introduction more than a decade ago, academics have largely focused on advancing and applying the construct. Building on this work, this year’s conference pays particular attention to the individual, organizational, and societal impact of using effectuation.


This prestigious conference is a closed gathering for specialists in the field only!

Professor Saras Sarasvathy hosts a session Effectuation in action.

Artifacts representing all the diverse cultures of participants will be put to good use. Small teams will combine artifacts, coupled with a few other objects the organizers will find, and come up with a effectual solution to a global problem.

Other sessions are:


Effectuation as Human Action - Effectuation is not exclusive to entrepreneurs – it is a behavioral logic that can assist other domains of human action. How is Effectuation connected to dominant themes of research in Management and how can it contribute to solve big problems we face today – both in research and teaching globally.


Aard Groen, Professor of Innovative Entrepreneurship, University of Twente and Professor of Entrepreneurship & Valorization, University of Groningen, sketches: Effectuation Research, Teaching and Practice at the University of Twente. The UT is at the vanguard of supporting entrepreneurial activity using Effectuation principles. The session will provide an overview of the support programs currently active.


Effectuation and its critics

A summary of the main criticisms received by all participants when researching and teaching Effectuation, and a panel discussion with Anna Grandori, Bocconi University, Aard Groen, University of Twente en Julienne Senyard, Queensland University of Technology.

Conference organizers

Jeroen Kraaijenbrink, Associate professor of Strategic Entrepreneurship, Netherlands Institute of Knowledge Intensive Entrepreneurship (NIKOS), University of Twente

Tiago Ratinho, Assistant Professor of Entrepreneurship, Merrick School of Business, University of Baltimore

Conference program: https://effectuationconference.wordpress.com/program/