Fenko, Dr. A. (Anna)

Universitair docent






Ma . / Di. / Wo. / Do. / Vr.



Cubicus, kamer C 209



053 – 489 2157

053 – 489 3299 (secretaresse)








English profile





Multisensorische marketing


Multisensorische productervaring


Emoties in productervaring


Ingesloten cognitieve theorie


Zintuiglijke metaforen


Symbolische betekenis van producten




Multi sensorische productervaring



Essentials in Marketing Communication and Consumer Behavior



Persuasive Communication



Onderzoeksonderwerpen Marketing Communication and Consumer Behavior



Anna heeft een achtergrond in de economische psychologie en consumentengedrag. Ze is afgestudeerd als psycholoog aan de Moscow State University (Rusland), op het onderwerp productervaring aan de Technische Universiteit Delft. Voordat ze naar Nederland verhuisde, doceerde ze economische psychologie en consumentengedrag, en deed ze onderzoek naar de houding ten opzichte van geld, geslacht gerelateerde verschillen in consumentengedrag en de uitgesproken rollen van producten binnen het communiceren van sociale identiteit. In 2003-2004 was ze de “Fulbright Visiting Scholar” aan de Jones School of Management, Rice University in Houston (USA), waar ze culturele verschillen in consumentenhoudingen en gedragingen studeerde.

Wetenschappelijke publicaties


Fenko, A. & Loock, C. (2014). The influence of ambient scent and music on patients' anxiety in a waiting room. Health Environments Research & Design Journal (HERD), 7 (3), 38–59.


Golan, A. & Fenko, A. (2013). Toward a Sustainable Faucet Design: Effects of Sound and Vision onPerception of Running Water. Environment and Behavior, published online 12 July 2013.

Schifferstein, H.N.J., Fenko, A., Desmet, PM.A., Labbe, D., & Martin, N. (2013) Influence of package design on the dynamics of multisensory and emotional food experience. Food Quality and Preference, 27, 18–25.


Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2011). Noisy products: Does appearance matter? International Journal of Design, 3 (5).


Fenko, A., Otten, J.J., Schifferstein, H.N.J. (2010). Describing product experience in different languages: The role of sensory modalities. Journal of Pragmatics, 42, 3314 3327.

Bochaver, A., Fenko, A. (2010). Metaphors in happy and unhappy life stories of Russian adults. Metaphor and Symbol, 25: 4, 243 — 262.

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Looking hot or feeling hot: What determines the product experience of warmth? Materials & Design, 31, 1325–1331.

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Shifts in sensory dominance between various stages of user-product interactions. Journal of Applied Ergonomics, 41, 34–40.


Fenko, A., Schifferstein, Huang, T.-C., & Hekkert, P. (2009). What makes products fresh: The smell or the colour? Food Quality and Preference, 20, 372–379.

Fenko, A., Levine, M. (2008). Economic models of addictive behavior. Finance and Buisness, 3, 3-14

2004 en eerder

Fenko, A. (2004). Cross-cultural differences in attitudes towards money. Psychologichesky Journal (Psychological Journal), 2, 38-46.

Fenko, A. (2003). Gender differences in attitudes towards money. Psychologichesky Journal (Psychological Journal), 21, 50-62.

Fenko, A. (2000). Children and money: the problem of socialization. Voprosy Psihologii (Psychological Issues), 2, 94-101.

Fenko, A. (1997). Psychological problems of economic socialization of adults. Jurnal Prakticheskogo psihologa (The Journal of Applied Psychology), 4, pp. 40-52. Fenko, A. (1996). Adaptation to new economic reality and the values of Russian traditionalism. Sociologicheskie Issledovaniya (Sociological Research), 10, pp.101-115.

Fenko, A. (1994). Problems of psychological adaptation of immigrants from former Soviet republics. Moscow Journal of Psychotherapy, 6, p.38-53.


Fenko, A., & Drost, W. (2014) A study in pink: What determines the success of gender-specific advertising? Paper presented at 13th International Conference on Research in Advertising (ICORIA), June 26th - 28th 2014, Amsterdam.

Fenko, A., Breulmann, S. & Bialkova, S. (2014) Increasing advertising power via written scent references. Paper presented at 43rd European Marketing Academy Conference (EMAC), June 3-6, 2014, Valencia, Spain.

Fenko, A., Leufkens, J.-M., & van Hoof, J. (2013). Effects of slogans on acceptance of an unknown food product: The role of food neophobia. Paper presented at the Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August 10-15, 2013.

Fenko, A., & Schifferstein, H.N.J. (2012) The influence of sensory product properties on affective and symbolic product experience. Proceedings of the 8th Conference on Design & Emotion, 11-14 September, London, UK.

Schifferstein, H.N.J., & Fenko, A. (2010). Investigating sensory dominance in product experience. Proceedings of the 7th Conference on Design & Emotion, 4-7 October 2010, Chicago, Il, USA.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2010). Can we design pleasurable products by combining pleasurable sensory properties? Proceedings of the International Conference on Kansei Engineering and Emotion Research 2010, 2-4 March 2010, Paris, France.

Fenko, A. (2010). Food Experience: Integrating sensory, affective and symbolic properties. Presentation at the seminar at Nestle Research (Lausanne, Switzerland), November 23, 2010.

Fenko, A. (2010). The impact of nutritional information on food enjoyment. Presentation at the research seminar at Unilever Research (Vlaardingen), September 10, 2010.

Fenko, A. (2010). Collaborative tools in multisensory design. Presentation at the research seminar at the Department of Design of Aalto University, Helsinki, Finland, May 5, 2010.

Fenko, A., Schifferstein, & Hekkert, P. (2009). Which senses dominate the product experiences of warmth and freshness? Paper presented at the 8th Pangborn Sensory Science Symposium, 26-30 July 2009, Florence, Italy.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Factors contributing to product experience: The cases of ‘warmth’ and ‘freshness’. Proceedings of the 6th Conference on Design & Emotion, 6-9 October, 2008, Hong Kong.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Which senses dominate the different stages of product experience. Proceedings of the 4th Design Research Society Conference, 16-19 July, 2008, Sheffield, UK.

Fenko, A. (2008). Sensory dominance in product experience: the paradox of theory and practice. Paper presented at the 7th Nordcode Seminar, 28-30 May, 2008, Lund, Sweden.

Fenko, A. (2004). Gender differences in consumer behavior. Paper presented at the IV International Conference on Gender Studies, 24-28 April, 2004, University of Wisconsin-Madison, Madison, Wisconsin, USA.

Fenko, A. (2002). Changes in consumer behavior in post-Soviet Russia. Paper presented at the II Conference of Russian Psychological Society. Kaluga, 204-208.

Fenko, A. (2000). Economic socialization in post-Soviet Russia. Paper presented at VII International Congress of Psychology, October 4-9, 2000, Stockholm, Sweden.

Fenko, A. (1998). Psychotherapy as social practice. Paper presented at Fourth Congress on Cultural Research and Activity Theory, June 14-19, Aarhus, Denmark.

Fenko, A. (1996). Social perception in pre-school children: A perspective of the Piagetian concept of egocentricity. Paper presented at the II Conference for Socio-Cultural Research, September 3-9, Geneva, Switserland.


Fenko, A. (2010). Sensory dominance in product experience. PhD thesis. TU Delft, 224 pp. Fenko, A. (2005). People and Money: Essays in Consumer Psychology. Moscow: KLASS, 420 pp. (In Russian)