Galetzka, M. PhD (Mirjam)



Assistant professor



Cubicus, room C 206



+31 (0)53 – 489 3329
+31 (0)53 – 489 3299 (secretary)





After my graduation at the University of Nijmegen (where I was trained as a Social Psychologist), I obtained my Ph.D. at the University of Twente in 1998. My thesis focused on risk perception of industrial activities. Following my PhD research, I worked at the Department of Health Communication & Psychology with a special research interest in home care needs of patients with RA and the role of their informal caregivers. From 2003, my research interest shifted to the field of Marketing Communication and Consumer Psychology.


My current research interests are inspired by Social and Environmental Psychology, and particularly focus on consumer experiences in relation to the design of the physical and social service environment. Fields of interest:

Services marketing


Authentic consumer experience

Ambient features (music, coloured lighting)

Waiting times

Recent research projects: environmental design and (waiting) time perception of railway passengers at NS (Dutch Railways, Utrecht); the influence of SchoolVision lighting (Philips Lighting, Eindhoven) on concentration, well-being and cooperative learning among school children. These research projects incorporate both experimental field studies and (virtual) laboratory studies.


Next to my role as master track-coordinator “Marketing Communication”, I am involved in the following courses.



Essentials in Marketing Communication & Consumer Behavior
Social Psychology for Mangers
Introduction course Consumer Psychology


Function and membership

Master track coordination of Marketing Communication and Consumer Psychology, Member (chair) of the educational advisory board: OLC Communication Studies, member of the Library Committee Communication Studies






Becker, L., van Rompay, T. J. L., Schifferstein, H. N. J., & Galetzka, M. (2011). Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference, 22, 17-23.

Van Hagen, M., Pruyn, Galetzka, M., & Sauren, J. & (2010). Music at railway stations: The influence of music on waiting experience. Glasgow, UK: European Transport Conference, (ETC 12-13 October 2010).

Galetzka, M., Van Rompay, T., Pruyn, A., Boes, E., & Van Hagen, M. (under review). The role of perceived control in the relation between human density and background music in a railway station: A field experiment. Journal of Service Management, XX.

Galetzka, M., Gelders, D., Verckens, J.P., De Jong, N., & Seydel, E.R. (2009). Prestatiecommunicatie. Een analyse van prestatiecommunicatie bij de Belgische en de Nederlandse spoorwegen. Tijdschrift voor Communicatiewetenschap, 37(1), 47-83.

Van Hagen, M., Galetzka, M., Pruyn, A.T.H., & Peters, J. (2009). Effects of colour and light on customer experience and time perception at a virtual railway station. In: Y.A.W. de Kort., W.A. IJsselsteijn, I.M.L.C. Vogels., M.P.J. Aarts., A.D.Tenner., & K.C.H.J Smolders (Eds.), Proceedings Experiencing Light 2009: International Conference on the effects of light on wellbeing (pp. 137-145). Eindhoven, the Netherlands: Eindhoven University of Technology

Van Hagen, M., Kramer, J., Galetzka, M., & Pruyn, A T H. (2009). Waiting is becoming fun! The influence of advertising and infotainment on the waiting experience. Noordwijkerhout, The Netherlands: European Transport Congress (ETC 6-8 October 2009).

Bode, C., Taal, E., Emons, P. A. A., Galetzka, M., Rasker, J. J., & Van de Laar, M. A. F. J. (2008). Limited results of group self-management education for rheumatoid arthritis patients and their partners: Explanations from the patient perspective. Clinical Rheumatology, 27(12), 1523-1528.

Galetzka, M., Gelders, D., Verckens, J.P., & Seydel, E.R. (2008). Transparency and performance communication: a case study of Dutch Railways. Corporate Communications, 13(4), 433-447.

Gelders, D., Galetzka, M., Verckens, J.P., & Seydel, E.R. (2008). Showing results? An analysis of the perceptions of internal and external stakeholders of the public performance communication by the Belgian and Dutch Railways. Government Information Quarterly, 25 (2), 221-238.

Gelders, D., Verckens, J.P., Galetzka, M. & Seydel, E. (2007). Showing results: which, when, why and how? An analysis of the public performance communication by the Belgian Railway. Journal of Communication Management, 11(2), 170-181.

Gelders, D., Verckens, J.P., Galetzka, M. & Seydel, E. (2007). De trein op tijd: "per(r)ongeluk?" Communicatie over prestaties van en door de NMBS'. Burger bestuur & beleid: Tijdschrift voor Bestuurskunde en Bestuursrecht, 4(2), 101-109.

Van Rompay, T.J.L., Galetzka, M., Pruyn, A.T.H. & Moreno Garcia, Jaime (2008). Human and spatial dimensions of retail density: Revisiting the role of perceived control. Psychology & Marketing, 25(4), 319-335.

Bode, C., Taal, E., Emons, P.A.A., Galetzka, M., Rasker, J.J., & Laar, M.A.F.J. van de (2006). Group education for RA patients and their partners needs to be tailored to improve effectiveness. Annual European Congress of Rheumatology 2006: Amsterdam.

Galetzka, M., Verhoeven, J.W.M., & Pruyn, A.T.H. (2006). Service validity and service reliability of search, experience and credence services: a scenario study. International Journal of Service Industry Management, 17(3), 271-283.

Pieterse, M., & Galetzka, M. (2005). Het communiceren van prijsinformatie: zwijgen is goud! Tijdschrift voor Communicatiewetenschap, 33(3), 273-286.

Galetzka, M., Taal, E., van de Laar, M.A.F.J., Duijnstee, M.S.H., te Nijenhuis, G., Veehof, M., & Rasker, J.J. (2001). De zorgwijzer: Ontwikkeling van een checklist waarmee zorgbehoeften van mensen met reumatoïde artritis kunnen worden vastgesteld in relatie tot de hulp die zij krijgen van mantelzorgers en professionals. Nederlands Tijdschrift voor de Reumatologie, 4.

Galetzka, M., Taal, E., van de Laar, M.A.F.J., & Rasker, J.J. (2001). Development of an instrument to assess home care needs of patients with rheumatoid arthritis and their informal caregivers. Arthritis and Rheumatism 2001; 44(9 suppl): S400.

Conferences and Presentations

Galetzka, M. (2010). Shedding light on light: (sustainable) impact of lighting in the service environment. Enschede, the Netherlands, Lezing Universiteit Twente: Week van de duurzaamheid.

Galetzka, M. (2010). Effects of lighting & colour in service environments. Lezing Universiteit Twente, IBR. Enschede: Universiteit Twente (IBR, 15 Juni 2010).

Galetzka, M. (2010). Effects of lighting & colour in service environments. Enschede, the Netherlands, Onderzoekmeeting met HTI-groep Eindhoven.

Moolenaar, N., Galetzka, M., Sleegers, P., & Pruyn, A.T.H. (2010). Licht op concentratie, welbevinden & coöperatief leren. Perspresentatie Philips Lighting, 13 Oktober 2010.

Van ’t Hof, K., Galetzka, M., & Gutteling, J. (2009). Circling safely: Feeling (un)safe at railway stations. Zurich, SU: 8th Biennal Conference of Environmental Psychology (September 6th – 9th 2009)

Galetzka, M., Kemper, Peter, Verhoeven, J.W.M. & Pruyn, A.T.H. (2008). Waiting experience: Informative fairness, waiting environment and perceived control. Liverpool, Engeland, AMA SERVSIG International Research Conference.

Van Hagen, M., Peters, J. & Galetzka, M. (2008). De invloed van kleur en licht op de stationsbeleving. Kleur en licht op het perron: Twee virtuele experimenten. Santpoort, Colloquium Vervoersplanologisch Speurwerk. 2008

Van Hagen, M., Peters, J., Galetzka, M. & Pruyn, A.T.H. (2008). The influence of colour and light on the experience and satisfaction with a Dutch railway station. Noordwijkerhout, The European Transport Conference.

Van Hagen, M., Galetzka, M., & Pruyn, A. Th. H. (2007). Perception and evaluation of waiting time at stations of Netherlands Railways (NS). Noordwijk: European Transport Congres (ETC, oktober 19 – 2007).

Van Hagen, M., Galetzka, M., & Pruyn, A. Th. H. (2007). Wachttijdperceptie en –waardering op NS stations. Antwerpen: Colloquium Vervoersplanologisch Speurwerk (CVS, 23 november – 2007).

Verhoeven, J., Galetzka, M., & Hoogers, A. (2007). Foutje, Bedankt! Attributie & oplossingsstrategieën bij gebrekkige dienstverlening. Antwerpen: Etmaal van de Communiewetenschap (februari 08 – 2007).

Galetzka, M., Pruyn, A.T.H., Verhoeven, J.W.M. & Pieterse, M.E. (2005). Service Validity and Service Reliability of Search, Experience and Credence Services: a Vignette Study. Working paper presented at the American Consumer Research 2004 Conference, October 2004, Portland (OR), USA. Advances in Consumer Research, 32, p.257.

Verhoeven, J.W.M., Galetzka, M., Pruyn. A.T.H., & Pieterse, M.E. (2004). Het verschil tussen goed mikken en goed schieten: Validiteit en betrouwbaarheid van diensten, een vignette-studie. Gepresenteerd op het Etmaal van de Communicatiewetenschap 2004, Enschede.

Galetzka, M. (2000). Vaststelling van de zorgbehoefte van mensen met Reumatoïde Artritis in de thuissituatie: De mening van inhoudsdeskundigen, verslag van een werkconferentie. (Intern rapport). Enschede: Universiteit Twente.

Galetzka, M. Taal, E., Rasker, J.J., Laar, M.A.F.J., van de & Duijnstee, M.S.H. (1999). Regulering van het zorgaanbod en doelmatig zorggebruik in de thuissituatie van mensen met Reumatoïde Artritis (RA). Presentatie op de ZON-Marktdag, 1999.

Galetzka, M., Taal, E., Duijnstee, M.S.H. Laar, M.A.F.J., van de, & Rasker, J.J. (1999). Health care demands and care supply at home for patients with Rheumatoid Arthritis. Annals of the Rheumatic Diseases 1999, 1199, 281.

Galetzka, M. (1998). In the neighbourhood: Explaining local opposition to the siting of waste facilities in the Netherlands. (Dissertation, University of Twente, 1998), Enschede, NL: Twente University Press.

Galetzka, M. (1996). Reactions to siting a waste facility in the neighbourhood: A study among neighbours of waste facilities in the Netherlands. In Risk in a modern society: Lessons from Europe. Proceedings from SRA-Europe 1996. Guilford, Surrey: University of Surrey.

Galetzka, M. (1996). Social Justice Theory: Perceived fairness and compensation measures within the decision making process toward siting a waste incinerator in the neighbourhood. Oral presentation at the Annual Meeting of SRA-USA 1996.

Gutteling, J.M., Galetzka, M, & Wiegman, O. (1995). The Netherlands: Elite newspaper reporting on het acid rain issue from 1972 to 1992. In W.C. Clark and N.M. Dickson (Eds.), The Press and global environmental change: An international comparison of elite newspaper reporting on the acid rain issue from 1972 to 1992. Environment and Natural Resources Working Paper NO. E-95-06. Cambridge, Mass.: Harvard University, John F. Kennedy School of Government.