How to go green - Symposium 12 June 2014
Symposium: How to go green?
12 June 2014, University of Twente
Organizer: Dr. Svetlana Bialkova
Although growing concerns in sustainability, going green is a challenge. Addressing this challenge requires reconsidering Corporate Social Responsibility strategies, as well as encouraging citizens in sustainable consumption and maintenance of healthy life styles.
The current symposium aims at promoting Green platforms focusing at the above societal challenges. It further offers opportunity of sharing ideas, knowledge, experience on key drivers for successfully implementing Marketing communication campaigns for companies (both, B2B & B2C) aiming green profile.