Cognitive Psychology

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Brain oscillations to different wines may predict binary decisions-Van der Lubbe; 2 MA students

Supervisors: dr. Rob van der Lubbe

Results of a recent study with movie trailers (Boksem & Smidts, 2015) suggest that frontal beta activity may provide unique information regarding differences in individual preferences, which was argued to predict commercial success of a specific movie. In the current project, the aim was to assess whether frontal beta activity can also be used to differentiate between preferences between different classes of wine and whether differences in beta activity correspond with evaluations of these wines in a later stage. Validation of the employed measure may have important implications for current neuro-marketing approaches.