The International IPSERA workshop on Customer attractiveness, supplier satisfaction and customer value

25-26 November 2010

University of Twente, Enschede, the Netherlands

The workshop has taken place and appeared to be a great success. If you’re interested, you can find below the presented papers and the inaugural lecture of Prof.dr. Holger Schiele.

Ø	Flyer - Call for papers

Ø	Program, incl. presented papers and inaugural lecture

Ø	Recent papers

If you would like to comment then please send your e-mail to: attractiveness@utwente.nl

▪ 
A conceptual model for interactions between suppliers and buyers
▪ 
Academic Writing and Publishing
▪ 
Customer Evaluation PhD Research Project
▪ 
How can Inter-organizational Learning Support Re-designing Modular Supply Chains
▪ 
How to Become Preferred Customer
▪ 
Inaugural lecture Prof.dr. Holger Schiele
▪ 
Increasing Customer Attractiveness Through Upstream Branding
▪ 
Innovation Pricing and Preferred Customer
▪ 
Practicalities
▪ 
Program
▪ 
Review paper attractiveness
▪ 
The influence of attractiveness in business relationship development
▪ 
The New Frontier in B to B Relationship Marketing
▪ 
Value for Value