Strategy

M

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The module strategic management is targeted at (aspiring) managers and entrepreneurs who want to develop or enhance their strategic management knowledge and skills. The module is specifically targeted at those (aspiring) managers and entrepreneurs that are involved in setting up a new independent or corporate venture or will be in the near future.

Participants of this module learn about the strategic aspects of setting up an independent or corporate, technology-based venture. Topics covered in this module include:

·

The new venture development process and its challenges

·

Business model development

·

Strategy context and industry analysis

·

Strategic purpose, mission and vision of new ventures

·

The core competences and competitive advantage of new ventures

In various interactive training sessions participants are familiarized with central strategic management concepts and theories around these topics. Furthermore, in all sessions, participants will apply these to their own organization in order to make them immediately useful.

After completion of this module, participants will be better aware of the various strategic issues and challenges associated with setting up a new venture. Furthermore, they will be better equipped to deal with these issues and challenges and to successfully develop a strategy for their venture.

Top Class Strategy

Trainer

Date

(M-D)

Code

Introduction evening

 

03-21

 

The entrepreneurial process

Dr. Ir. Jeroen Kraaijenbrink

03-22

S200

Competitive advantage

Dr. Ir. Jeroen Kraaijenbrink

03-22

S303

Strategy context

Paula Englis, PhD

04-12

S101

Business models basic or advanced

 

Dr. Bjorn Kijl (basic) or

Prof. dr. ir. Bart Nieuwenhuis (adv.)

04-12

S301

Strategic purpose

Dr. Ir. Jeroen Kraaijenbrink

05-10

S302

Assignment Presentations

Dr. Ir. Jeroen Kraaijenbrink

05-10

 

Handing in assignment (final report)

 

05-26