Specialization "Marketing Communication"

of the master 'Communication Studies'


Marketing communication aims to facilitate transactions between an organisation and its target groups. Another objective may be to foster positive brand perceptions among customers, using a set of marketing communication tools and their underlying theories, such as printed advertisements, television commercials, one-on-one sales and ICT.

For more information about the courses within this specialization have a look at our overview with detailed course descriptions (PDF)

·	Marketing Communication (page 1-4)

·	Corporate Communication (page 5-7)

·	New Media and Communication (page 8-10)

·	Elective courses Communication Studies (page 11-25)