Brand architecture

The University of Twente house style consists of various layers which correspond to the layers within the organization. This layered structure is referred to as brand architecture. The accompanying diagram shows how the University of Twente's brand architecture is structured. Four distinct layers have been created: corporate, faculty, research and education. This provides a convenient chain of reference when designing messages from the various parts of the organization.

Click here for a larger version (PDF).

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<< M&C Home Downloads Ordering Building blocks Brand architecture Corporate level Faculty level Educational level Research level Resources Photography Basis for the house style Sitemap Search	Brand architecture The University of Twente house style consists of various layers which correspond to the layers within the organization. This layered structure is referred to as brand architecture. The accompanying diagram shows how the University of Twente's brand architecture is structured. Four distinct layers have been created: corporate, faculty, research and education. This provides a convenient chain of reference when designing messages from the various parts of the organization. Click here for a larger version (PDF).