Workshop Personal Branding and Pitching

For whom?

For English speaking PhD candidates (4^th year) and postdocs from the UT (researchers level 3 or 4, with a temporary contract of employment).

Date 2012

Wednesday 20 June

Costs

The costs for this course fall within the framework of the ‘personal budget for postdocs’ and will be paid by the Career Development Centre.

Groupsize

Maximum 10 persons

Trainer

Drs. Cees Harmsen is a senior consultant, coach and practitioner in the area of Human Resource Development.

In October 2008 he finished his latest book “This is your wake-up call”, dealing with the subject of this course.

Application

Application form 20 June

Goal

The workshop Personal Branding and Pitching deals with the gentle art of selling yourself as a distinctive researcher in a competitive environment.

The mail objective of this program is to provide postdocs with the necessary knowledge and skills to present yourselves as a personal brand in your field of interest. Topics we will cover are:

-	the fundamentals of personal branding

-	four revolutions that will change your work life

-	the personal branding matrix ©

-	exercises to develop your own brand

-	learning to optimize your talents

-	pitching with authenticity

Subjects

Personal branding is about being yourself and taking what you are good at and building your career on those strengths. You do not have to (should not want to) be something you are not. It will only come back and bite you when you tire of being inauthentic.

Personal brand is not about polishing the outside of the apple. It's about being unique - differentiated from others - and being able to add value that others embrace and talk about. It comes down to the adjectives and verbs people use when they describe who you are, and what you do.

Seen from this perspective personal branding is a very effective career management strategy. The key to fulfillment in the workplace is to bring more of yourself to work and personal branding is a real asset in this respect. It helps you being proactive in managing your career. We can't expect our managers, business partners or clients to spend their time figuring out if we are adding value. We need to demonstrate the unique value we contribute clearly and consistently with everything we do. That's how powerful reputations and personal brands are built.

Duration and time investment

1 day from 9.00 till 17.00 hrs.

Location

At the campus

Information

Marjolein Rietman

Career Development Centre HR

phone: 053-489 8010

E-mail: m.j.h.rietman@utwente.nl