WHATS NEW?

v

Seven laws of the Web according to network theory explaining many current Internet trends and returning in every chapter of the Book

v

The rise of the social media and the Web 2.0 perspective: causes and consequences

v

Digital youth culture as a foreshadow of future new media use

v

The struggle for control of the Internet by the platforms of Microsoft, Google, Apple and Facebook

v

The contribution of media networks to the current financial crisis

v

Review of widely discussed books about mental implications of Internet use such as Nicholas Carr’s The Shallows and Sherry Turkle’s Alone Together

v

Complete update of the literature about facts, theories, trends and technologies of the Internet.

v

Didactic improvements with boxes of chapter questions and conclusions and boxes of explanation and summary listings.