W. Bolhuis, Wendy MSc

Lecturer/researcher

Presence	:	tuesday
Building	:	Cubicus, room C218
Telephone	:	053 – 489 4671 053 – 489 3287 (secretary)
Fax	:	053 – 489 4259
e-mail	:	w.bolhuis@utwente.nl

Expertise

Corporate Visual Identity (CVI), research into effects of:

·	CVI changes in corporate identity and corporate image

·	design characteristics of logos

·	communication about CVI and CVI changes

·	CVI management

·	brand architecture and CVI

Education

Code

·	Corporate Identity and Reputation Management

240350

·	Communication Research Design 3

246021

Researchprojects

The research of Wendy Bolhuis focuses on CVI, and the many aspects that are related. The most important subjects in her studies concern internal and external effects of CVI changes, the role and importance of communication for CVI, and design characteristics of logos.

Functions

·	Consultant at a CVI management organization (www.nykampnyboer.com).

Publications

Bolhuis, W. (2007). Changing looks. Internal and external effects of a corporate visual identity change. Master thesis, University of Twente, The Netherlands. (http://essay.utwente.nl/57849/)

Bolhuis, W. (2006). Commercial Breaks and Ongoing Emotions: Effects of Program Arousal and Valence on Emotions, Memory and Evaluation of Commercials. Master thesis, University of Twente, The Netherlands.

Supervised researchprojects

Present research:

·	Study into CVI management at a large Dutch multinational (master thesis)

·	Onderzoek naar interne communicatie bij huisstijlveranderingen. (master thesis)

·	Study into effects of external communication during a CVI change (bachelor thesis)

·	Content analysis of explanatory stories behind logos (bachelor thesis)

Finished research

L. Sparrius (2008). Design characteristics in logos. A study into effects of design characteristics on emotions (bachelor thesis)

N. Kara (2008). Characteristics of logos. A study into effects of design characteristics on logo evaluation and corporate image (bachelor thesis)