J. Krokké, Jim MSc

Researcher

Presence	:	Tu.
Building	:	Cubicus, room C218
Telephone	:	+31 (0)53 – 489 6123 +31 (0)53 – 489 3287 (secretary)
Fax	:	+31 (0)53 – 489 4259
e-mail	:	j.krokke@utwente.nl

Expertise

·	Logos and corporate visual identities

·	Identity and image

Branding

·	Corporate Visual Identity Management

Education

·	Supervisor Corporate Communication

·	Supervisor Research Practical 2

·	Supervisor Research Topics

·	Supervisor Bachelor and PreMaster thesis

·	Supervisor Master thesis

Research

Jim Krokké has an passion for logos, corporate visual identities and branding. He has graduated on the topic of Corporate Visual Identity Management and is still interested in the efforts organizations undertake to brand their organisations and the effects this has on their internal and external stakeholders. At this moment Jim Krokké performs research on this topic and is also supervising students on this topic for their bachelor- or masterthesis.

Publications

Krokké, J. (2011) Visual identity change? Yes we can! Een onderzoek naar de veranderingsbereidheid van interne stakeholders bij een huisstijlverandering. (http://goo.gl/1xR7q)