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Dr. A. Fenko, Anna

My background is in economic psychology and consumer behavior. I graduated as psychologist from Moscow State University (Russia), and defended PhD in product experience at Delft University of Technology. Before moving to the Netherlands, I was teaching economic psychology and consumer behavior, and did research on attitudes towards money, gender differences in consumer behavior, and expressive role of products in communicating social identity. In 2003-2004 I was the Fulbright Visiting Scholar at Jones School of Management, Rice University, Houston (USA), where I studied cultural differences in consumer attitudes and behavior.

Expertise

My primary research area is multisensory product experience. I investigate the relationships between sensory, affective, and symbolic product properties and the contribution of different sensory modalities in the overall product experience. My research interests include understanding of product experience and purchase decision and how it is affected by sensory, emotional, and social stimuli at different levels of awareness. I am also interested in sensory metaphors and the theory of embodied cognition.

Education

·	Persuasive Communication

·	Research Topics In Marketing Communication and Consumer Behavior

Publications

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2011). Noisy products: Does appearance matter? International Journal of Design, 3 (5).

Fenko, A., Otten, J.J., Schifferstein, H.N.J. (2010). Describing product experience in different languages: The role of sensory modalities. Journal of Pragmatics, 42, 3314-3327.

Bochaver, A., Fenko, A. (2010). Metaphors in happy and unhappy life stories of Russian adults. Metaphor and Symbol, 25: 4, 243 — 262.

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Looking hot or feeling hot: What determines the product experience of warmth? Materials & Design, 31, 1325–1331.

Fenko, A., Schifferstein, H.N.J., Hekkert, P. (2010). Shifts in sensory dominance between various stages of user-product interactions. Journal of Applied Ergonomics, 41, 34–40.

Fenko, A., Schifferstein, Huang, T.-C., & Hekkert, P. (2009). What makes products fresh: The smell or the colour? Food Quality and Preference, 20, 372–379.

Fenko, A., Levine, M. (2008). Economic models of addictive behavior. Finance and Buisness, 3, 3-14

Fenko, A. (2004). Cross-cultural differences in attitudes towards money. Psychologichesky Journal (Psychological Journal), 2, 38-46.

Fenko, A. (2003). Gender differences in attitudes towards money. Psychologichesky Journal (Psychological Journal), 21, 50-62.

Fenko, A. (2000). Children and money: the problem of socialization. Voprosy Psihologii (Psychological Issues), 2, 94-101.

Fenko, A. (1997). Psychological problems of economic socialization of adults. Jurnal Prakticheskogo psihologa (The Journal of Applied Psychology), 4, pp. 40-52.

Fenko, A. (1996). Adaptation to new economic reality and the values of Russian traditionalism. Sociologicheskie Issledovaniya (Sociological Research), 10, pp.101-115.

Fenko, A. (1994). Problems of psychological adaptation of immigrants from former Soviet republics. Moscow Journal of Psychotherapy, 6, p.38-53.

Conferences and presentations

Schifferstein, H.N.J., & Fenko, A. (2010). Investigating sensory dominance in product experience. Proceedings of the 7th Conference on Design & Emotion, 4-7 October 2010, Chicago, Il, USA.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2010). Can we design pleasurable products by combining pleasurable sensory properties? Proceedings of the International Conference on Kansei Engineering and Emotion Research 2010, 2-4 March 2010, Paris, France.

Fenko, A. (2010). Food Experience: Integrating sensory, affective and symbolic properties. Presentation at the seminar at Nestle Research (Lausanne, Switzerland), November 23, 2010.

Fenko, A. (2010). The impact of nutritional information on food enjoyment. Presentation at the research seminar at Unilever Research (Vlaardingen), September 10, 2010.

Fenko, A. (2010). Collaborative tools in multisensory design. Presentation at the research seminar at the Department of Design of Aalto University, Helsinki, Finland, May 5, 2010.

Fenko, A., Schifferstein, & Hekkert, P. (2009). Which senses dominate the product experiences of warmth and freshness? Paper presented at the 8th Pangborn Sensory Science Symposium, 26-30 July 2009, Florence, Italy.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Factors contributing to product experience: The cases of ‘warmth’ and ‘freshness’. Proceedings of the 6th Conference on Design & Emotion, 6-9 October, 2008, Hong Kong.

Fenko, A., Schifferstein, H.N.J., & Hekkert, P. (2008) Which senses dominate the different stages of product experience. Proceedings of the 4th Design Research Society Conference, 16-19 July, 2008, Sheffield, UK.

Fenko, A. (2008). Sensory dominance in product experience: the paradox of theory and practice. Paper presented at the 7th Nordcode Seminar, 28-30 May, 2008, Lund, Sweden.

Fenko, A. (2004). Gender differences in consumer behavior. Paper presented at the IV International Conference on Gender Studies, 24-28 April, 2004, University of Wisconsin-Madison, Madison, Wisconsin, USA.

Fenko, A. (2002). Changes in consumer behavior in post-Soviet Russia. Paper presented at the II Conference of Russian Psychological Society. Kaluga, 204-208.

Fenko, A. (2000). Economic socialization in post-Soviet Russia. Paper presented at VII International Congress of Psychology, October 4-9, 2000, Stockholm, Sweden.

Fenko, A. (1998). Psychotherapy as social practice. Paper presented at Fourth Congress on Cultural Research and Activity Theory, June 14-19, Aarhus, Denmark.

Fenko, A. (1996). Social perception in pre-school children: A perspective of the Piagetian concept of egocentricity. Paper presented at the II Conference for Socio-Cultural Research, September 3-9, Geneva, Switserland.

Books

Fenko, A. (2010). Sensory dominance in product experience. PhD thesis. TU Delft, 224 pp.

Fenko, A. (2005). People and Money: Essays in Consumer Psychology. Moscow: KLASS, 420 pp. (In Russian)