Boer, Msc Yvon van den

Van den Boer, Yvon, MSc

PhD-Candidate

Presence	:	Mon. / Tue. / Wed. / Thu. / Fri.
Building	:	Cubicus, room C 140
Telephone	:	+316 – 10920554 +3153 – 489 3299 (secretary)
Fax	:	+3153 – 489 4259
e-mail	:	y.vandenboer@utwente.nl

Work information

Yvon is a PhD-candidate at the University of Twente. Her research concerns channel choice behavior of businesses in the governmental service delivery context. The project is subsidized by the Dutch Tax Administration. Once a week, she is working at the department of Research and Marketing of the Taxes Company in Utrecht.

Expertise

·	Channel and source choice of businesses
·	(elektronic) governmental service delivery
·	Multichannel management
·	Networks

Research projects

PhD-project “Channel choice behavior of businesses”

The PhD project concerns channel choice behavior of businesses and is subsidized by the Dutch Tax Administration. The ultimate goal is to develop a model, from a network perspective, in order to determine channel behavior of businesses. Channels are, for instance, the Internet, the telephone, e-mail, face-to-face communication and mail. Some key questions are: Which channels do businesses use while searching for governmental information? And, which sources (e.g. organizations or persons) do they contact in order to get answers to their questions? What are the drivers behind channel and source choices regarding businesses?

“Network of businesses”

This research concerns the communication and relationships between government and businesses. Thereby, we provided an answer on the following questions. Which sources and channels do businesses use while searching for governmental information? What kind of relationships do businesses have with different types of sources (e.g. governmental sources, lobby sources, intermediairies, personal network)? For more informatie, see www.cfes.nl

Publications

Boer, Y. van den, Pieterson, W. & Arendsen, R. (2011). Channel choice in the G2B context: Towards a research agenda. In: T. Skersys et al. (eds): I3E 2011, IFIP Advances in Information and Communication Technology, vol. 353, pp. 14-17.

Wijngaert, L. Van de, Boer, Y. Van den, & Pieterson, W. (2011). Netwerken van Bedrijven. Enschede: Universiteit Twente.

Boer, Y. Van den, & Pieterson, W. (2012). Kanaalkeuze van bedrijven: een kwalitatief onderzoek gericht op hoe bedrijven zoeken naar fiscale informatie. Enschede: Universiteit Twente.