In today’s world we find endless possibilities for people to interact through technology. With intelligent devices and surroundings, smartphone applications, games, videos and sound, digital technology is changing the behaviour of people. To influence behaviour by digital technology is the core of Creative Technology.

Think of an umbrella which warns you to take it with you if you leave the house and the weather forecast predicts rain. Think of a ‘musical’ staircase; it is more entertaining to walk on and will stimulate people to take the staircase instead of the escalator. Could you imagine a city centre which knows who you are, who your friends are, and where your friends are?

To invent such attractive solutions to today’s societal problems, we need more than technology alone. Being creative is a vital component. We need people who understand technology and use creative thinking to design a better, safer and more enjoyable world